Never Display SaaS Prices using Static Software -
The way you display SaaS pricing should not be an afterthought. It must be an effective strategy that's simple and easy for your prospects.
Pricing is one of the most effective ways of building trust with your prospect, and when done right, builds momentum in your marketing funnel. It could be among the most personal, engaging and measurable portions of the process.
The initial step in making this happen is to evaluate your methods used to create, display and share your pricing.
You will meet the most powerful villain in this scenario the ordinary Office Suite software.
If you're using the following Office Suite software to display SaaS pricing, it's time to give your pricing an update. Find out more from experts on how to make the change.
1. Sheets are used to display SaaS Pricing
Can we say: BORING?
What you should make changes to: Using sheets does make it look professional. They're dull and incredibly manual , and your pricing should be anything but. You can't personalize your pricing you use a spreadsheet, and personalization is critical to building relationships with prospects. It is easy to get overwhelmed by numbers and it can take a long time to develop.
A Seller's Advice Who Switched: Mike Wright, Co-Founder and CEO of MESH/diversity changed from spreadsheets to an interactive price tool. He says
"Leveraging a pricing tool is an important step as it allows the user to remain consistent. it allows you to have the past of the way you've changed to your fingertips, and it allows the user to take decisions as you move forward based on that historical data which is a lot easier way than trying to remember the old plans or perusing older versions of your spreadsheets."
What you should consider: Try incorporating personalized alternatives that will allow prospects to select the best solution for them, when showing SaaS pricing plans. To avoid the labour of a spreadsheet, use a program that can save all of the previous quotations so that you can easily pull in prices and then automatically fill in the calculations of prospects. So, you will no longer need to spend your time creating sheets and making calculations manually for every new deal.
2. Use Slide Decks for displaying SaaS Pricing
Next slide...next slide... Next pricing strategy.
What should you modify: Sending decks to clients seems like a great option to present your price in a pleasing layout. Though they appear to be engaging but they are a one-dimensional format. By using slide decks you are throwing away the chance to learn more about your prospects and create informed follow-ups. The pricing you offer must give you the advantage and tell the reader how often the prospect is viewing the pricing and be sure they fully understand the pricing which is displayed.
Tips from a Seller Who Switched:Stefan Kollenberg, Co-Founder of Crescendo, switched from using slideshows to using an pricing tool that offers information and live analytics. He states:
"I would have my pricing at the bottom of a sales deck just in one slides. I never knew if [the clients] would enter the deck to change it up, choose different options or look through the various levels of service we offered. It's like you need to collect as much information as you can on what pricing was effective, as well as what did not ."
Consider these things: Without data from previous deals, you will not be able to adjust for prospects and know which options are best for prospective customers. Think about using a software that allows you to gain information in real-time, and track everything related to pricing.
3. Use of Email to Display SaaS Pricing
How many emails can you get in a day? Everyone has one answer, too many.
What you should change: Scrolling through endless emails to try and find an accurate information is tedious, and frankly annoying. The act of expressing your price via email can prolong the time it takes to close the sale, because it is one of the most ineffective ways of communicating price.
A Seller's Advice Who Switched: Jack Hannah, Sales Team Leader at LinkSquares has switched from using email for communicating pricing, to using an interactive pricing tool. The sales rep says:
"A lot of the conversations were taking place verbally and were followed by an email with a summary of the conversation as a way of making sure both parties understood the topic we were talking about. Now, we can be able to share our screen and engage in a more formal and structured discussion around price, which helps create a more clear conversations that require far less exchanges ."
Things to think about: Avoid the headache and ensure seamless communication with prospects by using a tool designed for swift and efficient communication. This tool will let your customers find what they are looking for fast, but it'll also display all of the custom pricing as well as pertinent data easily.
4. Collaboration Software used to display SaaS Pricing
Software and tools that collaborate have undisputed value to your sales process, but if you're misusing the software as your main pricing display tool, you're in for unintended consequences.
What should you modify: Collaborative tools such that are used to facilitate internal communications and brainstorming, aren't suitable for displaying SaaS pricing. Making use of tools to show your prices is sure to result in creating a disjointed presentation and causing confusion for your prospective customers. There are numerous amazing tools designed to assist, but using tools for a price function that was not intended for pricing you are automatically likely to encounter a myriad of problems that may cause a problem.
Advice from a Seller That Changed Mike Pinkus, Partner at ConnectCPA previously used the collaborative software for creating an interactive experience for pricing before the switch to a price platform that incorporates interactivity into its core. The seller says:
"We were using an online platform that was not specifically created to be one for sales. The system was certainly not professional, because we were using it for the wrong purpose. Now [after switching], we have that cleanliness and professionalism. Everything is neat and organized according to the purpose for the sales ."
Things to consider: Misusing software may seem like a time or cost-saving option, but when you look at the end of the tunnel the software will cause more problems than it solves. Making your pricing procedures more flexible with software created to cater to the specific requirements of you while also creating more enjoyable buying experiences for prospects.
5. Affording the use of PDFs in Displaying SaaS Pricing
There are many who have used the old-fashioned PDF. Sure, you could have had your graphic designer create it all branded and pretty, but unfortunately, it is really a stagnant and ineffective way to display SaaS pricing.
What you should make changes to: Prospects can't engage through the PDFs you offer the same way as they would with a slide deck. After your prospective customer downloads the PDF, there's no way to determine how many times it was received or how often it has been opened. Editing or making changes to the document is an arduous process that consumes a lot of time.
A Word from a Seller Who Switched:Ross Simmonds, Founder of Foundation Marketing, brought his pricing to life by switching from stagnant PDFs and moving to an interactive price.
"We have a PDF that outlines three different pricing options around the way we could be able to serve our customers. The PDF was editedwhenever a customer came knocking. We would always try to create both our spreadsheets and us pretty, but in doing this, we couldn't provide more detail. We no longer need to ruffle between all of these tools in order in order to create a complete package and we're able to utilize Interactive Quotes ."
Consider these: The only interactive benefit that PDFs can provide is the capability to make a signature on the line. However, a truly interactive experience has many more benefits than just sign-off to close. Use pricing software that will provide your customer with an interactive and personalized experience beginning with the initial price discussions to the final signatures.
What Should I Use to Display My SaaS Pricing?
Pricing shouldn't feel like a mess, or a chore for the people you're trying to sell it to.
The future of displaying SaaS pricing will be an interactive, personalized experience that is easy for prospects to engage with and comprehend. This means your relationship with your office software for displaying SaaS pricing should be ended for a complete overhaul of your SaaS pricing strategy.
To refresh the way you present SaaS pricing, concentrate on finding a tool for pricing that fits your needs. Three areas that we recommend prioritizing when looking to locate the perfect tool
1. Utilizing a software that can simplify your job by saving you time, improving productivity, and increasing your team's efficiency in delivering your pricing to your prospects
2. Create an engaging and interactive buying experience for your prospects
3. Enhancing your understanding of pricing's performance through real-time analytics.
More than ever before more than ever, it's crucial to cut down on time and perform your work effectively. Therefore, forget complicated and outdated pricing. It's easy to step into a new pricing system that can help you to be more efficient, and instead of harder, as well as increasing your ability to close deals more quickly.
