Nine ways to make use of screen-recorded videos to communicate better at work

85% Of employees are not engaged or actively disengaged at their work.

Fortunately, video communications can save the day

We'll walk you through nine ways to use video to engage teams better and show you how to create these videos using an easy screen recorder.

First, what is a screen recorder?

This tool is great for sharing quick thoughts with your team or customers without having to write (and modify) lengthy paragraphs to explain something.

There's no need to be concerned about taking precise screenshots and marking them to show specific things. Instead, you simply walk people through the process using a screen recording and your audio narration.

9 ways to communicate better by using video recordings

Screen-recorded films add a touch of authenticity to your communications through the recording of your tone, facial expressions, and other non-verbal cues and, in turn, making employees feel more engaged, while minimizing the chance of confusion that could arise solely from the text.

Make use of these videos for various internal communications such as sharing reports of performance or presentations, training materials, and a lot more:

1. Executive messages

77% of disengaged employees say they would appreciate it if they received a steady frequency of communications from their leaders, including regular updates on their operations, and also from the C-suite explaining how the decisions are taken.

Yet, the leadership usually restricts their announcements to town halls every quarter lengthy emails and official announcements. These scripted comms do little to get employees' trust -- let alone get them involved.

Thankfully, screen-recorded videos could serve as a intermediary between the C-suite and other employees. Quick and easy to create, these films are more authentic and less written, allowing leaders to build trust with their employees quicker and create a more engaged workforce.

"Being visually-oriented and video-centric when communicating at work can be a potent antidote. It forces you to remove the veil and protect yourself from written and edited comms."

2. New employee welcome messages

Half of new hires are planning to quit soon -just because of inadequate onboarding that leaves the employees feeling disengaged.

Boring decks sharing the company mission and culture do little to engage new employees.

Screen-recorded welcome videos offer a great option. They can capture your enthusiasm for having your new hire on board without you needing to schedule time for another Zoom conference. In addition, since these videos are shown to you, they can also:

• You can do a fantastic job of making employees feel welcomed
• Help you and your colleagues build rapport with the newcomer right out of the gate.

Here's an example of Maddie Diaz, Senior Demand Generation Specialist at the firm, who designed an introductory video for her to introduce herself to the marketing team.

3. Onboarding of employees

Here's an EMS Interactive training video which gives the quiz takers points based on the answers they provide:

4. Product walkthroughs

Teams require a thorough knowledge of the product's worth before they are able to promote and sell it.

Producing snackable feature films is an effective solution to getting deeper into the explanation of a product than a demo by itself can.

• Scale product education
• All content should be easily accessible

5. Instructions for the Process and walkthroughs

Are you aware of these " Hey, so what's the next step here?" messages? These messages indicate that your employees do not know the full extent of the process.

Actually, just 4 percent of employees who work remotely or in hybrid settings are aware of what is expected of them in their workplace.

Screen-recorded processes are great sources for setting clearly defined job objectives. Then, encourage sales, marketing support, product and others departments to develop the walkthroughs for their teams. by breaking them down into the following categories:

• Methods -- For example the best way to utilize specific tools, file pay checks, or navigate through internal databases.
• Workflows Which tasks take place first, next and third? Who is responsible for what, and whom will they pass the ball to next.
• Team communication What is it okay to call meetings and when is it appropriate to show screen-recorded video, including the steps to create these videos.

You can also assist employees in solving simple tech problems through troubleshooting video tutorials, as well as answer frequently asked questions.

What's the best thing? Screen-recorded videos are efficient for creating processes for external contractors too. As an example, Shopify uses payment process walks to cut down on back and forth between managers and freelancers on getting payed.

6. Just-in-time trainings

Half of the participants who participated in the TalentLMS study report being unsatisfied with their training program because the content isn't very relevant for them. Since it's not relevant, they are able to forget about 50 to 80% of their the training in two days.

The solution?

Because of the instant application, the message is also far better retained than when employees are forced to sit through a helpful but irrelevant-in-the-moment training workshop.

"Having a platform like that could house the one true source [let's] let us use it to push a link or embed code and incorporate it into our training, but still switch it back out with no embed codes or links changing which has helped us numerous times over the past few years."

In addition, with the help of precise analysis of video content, you'll be able to easily monitor engagement with your content to measure the effectiveness of your program for training.

7. Sales enablement training

Between prospecting, cold outreach as well as closing deals It's not difficult for sales emails to fall through hectic reps' inboxes. One-size-fits-all workshops squeezed between packed schedules don't see much retention also.

Contrarily, distributing personal sales training sessions in video format is an effective approach to improve adoption and improve team performance. You can record different sales enablement videos sharing:

• Marketing intelligence: Communicate market analysis as well as brand updates and briefs about leads coming in with bite-sized videos.
• ideal customer profiles go further than what a basic buyer persona PDF does. Educate reps by talking through precisely what is appealing to the ideal buyer, what they face through the sales cycle and more.
• Playbooks for sales and frameworks Screen recording is a great way to share and source feedback on playbooks you develop. Once you're done, pack the steps to take in short videos that encourage acceptance.

8. Project management

"New project, more meetings -- how exciting," never has anyone ever said.

However, project meetings are the most common type of meeting that employees go to.

But replacing them with screen-recorded tutorial videos that outline the how, what, and what to a project is an absolute time-saver to all those who are involved. Consider it this way:

• Project managers can share the project's goals, details and comments on their own schedules.
• Members of the team can watch project videos at their pace and not have to yawn throughout meetings.
• Participants can also make videos using their browsers to share progress updates.

Pro tip: Organize videos sharing project goals and results by campaign name in your video library. In this way, you'll be able to keep an easy-to-follow record of every project's "why" and outcomes they generated.

9. Team updates and reporting

The latest updates for the team can be slipped through chat threads as well as email archives, and some team members may not even receive them entirely.

Video-recorded updates, on the other hand, can be difficult to miss. When organized by groups, projects or topic within your video library They can be easily searched also. Yet another idea: share your monitor to create performances reports.

Based on who's watching the video -- group members or other stakeholders give the viewer permission to view, comment, or control specific folders of video. It is also possible to disallow public comments, if you need to.

Start recording employee comms videos now

Remember, screen-recorded video messages convey your genuineness better than written comms can.

They're also effective in bridging the gaps in communication between management and employees. For a user-friendly device to make these videos, we'd recommend our free Recorder. Simply enable the recorder in your browser and start recording from the beginning.