Paddy McGill: How to Scale Your Business With Online Courses (Success Day 1 of Summit)

If you are an entrepreneur, you may be wondering how to scale your business?

The right spot is here. You may have exhausted all your time working with customers, or you want to get new customers to buy your item. What ever your business's model is If you've reached an impasse, you'll need a strategy to scale your enterprise.

We're here to show you how online courses will help you achieve this by reaching more customers while also saving time as well as expanding your area of influence - no whatever type of entrepreneur you are.

  Watch our video, below, featuring course creation professional Paddy McGill, to learn how to grow your company with online classes and see examples of the other entrepreneurs who have made it happen.  

  Expand Your Client's Business Using Online Courses  

Working with clients can be incredibly fulfilling. Whether you're a freelancer, consultant, influencer or provider, there is often nothing more satisfying than being able to work with clients and helping them achieve an outcome they would achieve on their own.

But there's one big problem with running a client business.

If you are working with clients for a single-on-one basis that means you're trading time for money. With only 24 hours in a day, there is no limit to the amount of customers you are able to serve.

There's good news the fact that with online classes that you are able to expand your efforts to assist more clients, without having to clone your self.

Many types of entrepreneurs have shifted to online classes similarly. We'll look at the various types of businesses that are client-based are doing this.

  YouTubers  

YouTubers have historically depended on ad revenue. Because of the material they already create, packaging it into an online class is straightforward, and allows YouTubers to earn a greater return as compared to advertisements.

Sunny Lenarduzzi is a great model of this.

  Bloggers  

Typically, bloggers would work to publish posts that are available for readers to download on their blogs and try to monetize their content using banner ads and affiliate links. Nowadays numerous bloggers have realized that they can earn more money using the same method by converting their content into online courses.

  Speakers  

For those who have hit a ceiling with the number of speaking opportunities they could undertake, online classes can help you break through that limit. A lot of experts prefer to do free speaking and earn revenue selling related online courses.

Michael Port has been giving keynotes on public speaking and professional growth for more than 15 years. Michael Port is an example of a person with a successful speaking career who decided to transition out of giving keynote speeches, and instead make a more significant impact with online courses.

  Podcasters  

Podcasters are also ditching the old model of sponsorship instead, they are selling their own programs. This allows them to make money from the audience they are attracting without interfering with their programs with advertisements by other businesses.

John Lee Dumas is a podcaster who has utilized online courses to build his fan base as well as his business. He created the popular podcast "Entrepreneurs on Fire that increased to 6 figures in sponsorships. He then created an online training course for podcasters that now brings in even greater revenue.

  Coaches & Consultants  

Professionals who've reached a point within their schedules and are unable to trade any more time for money are scaling up through the creation of more online classes through the creation of a digital part of their company.

Mari Smith is a leading specialist in Facebook marketing and consulting for many organizations. For her own growth she has decided to pass on her knowledge via online training.

  Authors  

Authors can augment diminishing book revenue by offering online courses that are a natural extension of the ideas they cover in their books. An example is Dorie Clark, who is a top-selling brand expert and author. Following the popularity of her books, she took her company up a notch by launching an online program dubbed, recognized expert.

If you've got a special skill that is appealing to an audience or a passion that people want, selling it as an online course can be a fantastic option to grow your business and make additional money.

Online classes can serve as an acquisition method, which can bring new customers to different areas of your business. This is the subject we will explore in the following section.

  Online Training Courses to Help Customers Acquisition  

Certain businesses turn the concept of online learning on its head by creating online courses in order to gain an audience, in the hopes of making customers purchase additional products.

One excellent example is Hootsuite which is a leading supplier of software for managing social media. They offer no-cost social media marketing classes online through their Hootsuite Academy. Over 250,000 have taken the courses and many of them have signed up as paying clients of Hootsuite's software.

  Online Training Courses to Help Customers Successful  

It is also possible to make use of online training courses to educate customers on how to use your product, while making sure they aren't tempted to switch to another competitor. This is a good method to employ when your product has some learning curve for users to utilize.

One good illustration of this one is Later, a company providing software for managing and scheduling social media postings. While their software is easy to use, lots of users do not know how to become successful in social media. Then, they discovered that many signed up and use the software without much satisfaction on social networks, and then leave the site.

  Myths About creating online courses  

At this point you might think: If online courses are so fantastic, why shouldn't everyone already have one? After all, as you've seen from the examples below, online classes are beneficial to many types of business owners, in various phases of their venture.

Following a survey of our audience, It turns out that there are a few commonly believed myths and misinformation about making online classes that hinder individuals from engaging in the process.

Let's dissect them.

  Myth 1: I'm not an specialist, therefore I cannot develop an online course  

The reality is, if you help someone obtain the outcome they're hoping for, for that person you are an expert. Although there are something you think you can learn, if you can take your audience through their desired learning journey, this is enough.

  Myth 2: You are able to learn from me absolutely free of charge  

Although this might be true, what people prefer most and are willing to spend money on is the convenience. Through an online class students will receive a proven curriculum along with accountability and communities. Actually, access to a community is an important attraction for someone who decides to purchase an online course.

  Myth #3 I'm not certain what to teach  

Review the intersection between your skills, passions, and market demand. What do you have that you are best equipped to impart knowledge? Are there any questions you're often asked by customers? If so, this is typically a good evidence that you should make an online class to answer those questions.

  Myth #4: If I instruct them, they will not hire me  

Not everyone wants to or has the money to pay for your services. Create your online course for DIYers in the market - it's likely that they don't want to pay for your service anyway.

  Myth #5"I don't have enough time  

Creating an online course enables students to assist more learners with less effort. When you put in time upfront and letting more time in the future.

  Myth No. 6 I'd like my course to be perfect  

Ah, perfectionism. It's true that there is no such thing that is perfect. Your customers will be the final judge. Even if you think your class is flawless Your students will point out opportunities for improvement. Done is better than perfect.

  Myth 7: There's too many competitors  

The competition is an indicator of the demand for market. It's not a negative issue. What you need to focus on is finding ways to stand out. Consider ways to connect your subject to a specific target market and then infuse the message with your unique voice.

Do not let these myths stand out of the way of getting involved!

If you're looking for some more information on how to get started creating your own online course, download this free tutorial on making and selling online classes.