Pricing Strategies for Combating Stagflation Pricing Strategies to Combat Stagflation
It's not easy to steer the company during a time of heavy inflation or during the recession. However, it's even harder when these events occur in tandem.
This is known as stagflation and experts are forecasting an era of stagflation that will continue until 2024.
You may already be thinking about ways to reduce costs and alter the overall strategy of growth.
And what is the pricing?
When 's Chief Product Officer Kurt Smith worked with growth-stage to Fortune 100 companies at Accel-KKR, he consistently saw pricing as an essential strategies for growing their business to reach their next target for revenue.
And Kurt is of the opinion that iterative pricing is a highly effective strategy during unstable markets.
In two one-hour interviews sales executives Todd Stellfox and Tony Markov each spoke to Kurt regarding pricing strategies that can work in volatile markets and beyond. Watch both of the interviews here and read highlights from both.
The Reasons You Can't Rely On your competitor's price is
What your competitors might get wrong regarding their product's worth (2 mins):
Strategic Pricing for Inflation as well as Foreign Exchange
Pricing position based upon the purchasing power of the region (2 minute):
How to Price a New Product
What formula should you write for business value when launching a new item (4 minutes):
How do the US and Europe Think About Pricing Differently
Historically, early-stage US-based companies cared more about capturing market share, and European companies suffered from problems with crossing borders more intensely -- but changes are taking place. (2.5 mins):
Pricing Strategies to Break Into New Markets
Strategies for horizontal vs. vertical expansion models (18 minute):
Iterative Pricing
How the platform allows businesses to evaluate their pricing (2 seconds):
Full Videos
Stream the full interview between Tony and Kurt for more on international pricing strategies.
Listen to the complete interview of Todd and Kurt to learn more about how to determine the best value measurement and other revenue-generating opportunities various markets :
About Our Presenters
Kurt Smith, Chief Product Officer at
Kurt is the head of payments, product strategy and corporate development at , as well as the General Manager for Interactive Quotes (IQ). Before joining , Kurt worked for more than a decade advising and investing in growth-stage software firms around the globe. Throughout Kurt's career, he has demonstrated a passion for aiding companies and people to discover and expand their own unique capabilities to reach their fullest potential. He has been associated with the fastest growing software companies around the globe as an Operating Principal at Accel-KKR, and he's worked on behalf of Fortune 100 companies while an Engagement Manager at McKinsey. Kurt started his career as a professional in FinTech as a Project Manager at Envestnet (NYSE: ENV) during the time the company was growing to the point of an IPO.
Todd Stellfox, Sales Manager at
Todd serves as sales manager for North America at where he oversees an account Executives that sell 's solutions across the globe. Todd has more than 12 years of experience in the industry as well as product experience in the payments as well as SaaS business, and enjoys sharing his knowledge with others and helping customers as well as colleagues achieve their goals. Todd lives in Charlotte, VT with his family.
Tony Markov, Sales Team Lead at
Tony has been the founding partner of the company's EMEA operations. He currently serves as a Key Account Executive as well as a Sales Team Leader in Amsterdam, the Netherlands. Over eight years of experience in SaaS and the vast majority of them in SaaS payments and billing, Tony is constantly immersed into growth-driven projects and dialogues with SMB as well as Enterprise SaaS companies looking to scale.