Reach More Customers by Running paid ads using Performance Max
Performance Max allows you to reach the largest number of customers on Google properties such as YouTube, Gmail, Search, and the Google Display Network. Your ads are automatically created based on products synced to the Google Merchant Center, so you do not need to make ads.
Google's machine learning utilizes your product feed to create and show a variety of ads that are designed to target the right shoppers at the perfect timing. It is also possible to add customized images, messaging, and URLs to your existing campaigns to create highly personalized shopping experiences. Google is then able to automatically test a variety of combinations in order to identify the most engaging version to improve your business's performance and drive better performance.
With Performance Max, your best-performing ads are shown more often. The tool's automatic bidding feature removes any guesswork from the strategy you use for your keywords, and the integration of it with other ecommerce tools helps make your life easier.
Below, we've highlighted a few of the new Performance Max features you can use to generate greater sales.
Make more sales using these four methods
1. Connect your feeds to your products
Your store is special and your items are too. Through Google Listings & Ads, you can connect the customized fields (known as attributes ) of your listings direct to Google Merchant Center.
To help shoppers find exactly what they're looking for, it's best to showcase what's most pertinent about your items to provide customers with advertisements that are appropriate to them. In this case, instead of providing results for blue sweaters you should provide an attribute that specifies the type of blue garment. Is it soft, heavy knit, button-down, or zippered? Be specific about the features you want to use can aid in converting, since they'll find exactly what they're looking to purchase.
The Google Merchant Center is the initial step towards displaying your products using Performance Max. Syncing your product feed helps to:
- Enhance impact:Find new customers wherever they're looking or scrolling. Your ads will be displayed throughout Google's entire advertising inventory as well as formats.
- Know the trends of your customers: Gain actionable insights to enhance your campaign's efficiency and comprehend your target audience.
- Bring traffic to your products: Convert more shoppers into customers with targeted ads and better insight.
The next step
For mapping your specific product's features, simply click "Attributes" on the main navigation panel within Google's Google Ads & Listings plugin. You will be able to add, edit, and erase, and review all the rules you create from this screen.
2. Drive more sales with customized ads
After you've synced your product listings, it's time to customize your advertisements. With Performance Max assets, you can upload your own copy, links, as well as images, as well as the information found in your product catalog. It is then possible to use these to create more dynamic ad options. Find out more information about Performance Max assets in this article or through watching the video.
The uploading of more text and images assets will allow you to connect and interact with customers who matter most to your business. It is essential to include a handful of images attached to every item so that customers can get a sense of the way that your product might be in reality. Additionally, additional images help Google produce multiple variations that can draw the eyes of different viewers.
Performance Max's assets as well as custom ads will help you increase the sales of your business by:
- More visibility: Websitelinks and images help your ads gain greater exposure and visibility on the result page of a search.
- More clicks:Assets also can increase your overall number of clicks by offering customers additional, interactive methods of interaction with your products and store.
- Better optimization: Google will automatically switch out assets based on the performance of one, meaning that if an assets isn't performing as well, a new asset will be assigned to the ad.
Your next steps
- Create Asset groups for your Performance Max ad campaigns. Add more photos and other headlines that will increase customer interaction and boost the sales. It is possible to start with asset groups by visiting this support page.
- Create a unique URL for your destination to each advertisement in your campaign to offer shoppers more information about your product offerings.
More customization of your products assets allows Google's machine learning tools with more information to create the best performing ads - the ones that drive greater customer engagement and more sales.
3. Make sure you promote your product
Promotions can provide powerful incentives that grab customers' attention and showcase your product and increase your sales. When selling online, you're not only competing with other brands however, you're also competing with other forms of media that takes people's attention from your products. Promotions are a way to draw attention, so that customers remember the products you sell when they're ready to buy.
If you have a deal added to one of your products and you want to share that deal with ad campaigns made through Google Listings & Ads. Shoppers will see a special deal link that is displayed alongside it and your advertisement will stand out. Other benefits of promotions include getting noticed by users using different devices, increasing clickthrough rate and increasing conversion rate.
When you've got an active product feed within the Google Merchant Center, you can use Google Listings & Ads to provide a wide range of types of rewards, including:
- sales:The sale badge and annotated strikethrough prices automatically indicate the moment an item goes in sale and also fulfills Google's requirements.
- DiscountsYou can specify a percentage discount, cashback; purchase one, receive one for free or, if you purchase one, and receive a second one at a discount percentage.
- Shipping:Offer free or discounted shipping.
- Price drop A distinctive price-drop badge should be displayed only when there is an increase in a reasonably stable cost for the product.
The next step
Create and launch your deals and offers. If you make or edit coupons on your dashboard under Coupons > Marketing, you'll see an Channel Visibility settings box on the left. Select "Show coupons in Google" to turn it on.
4. Expand your reach
Multi-Country Advertisment is an automated function, and it puts any country within reach so that you have more opportunities. The end result: it is possible to increase sales and grow quicker.
- expand: Extend your reach through multiple countries speaking the same language through the same feed.
- Budget: You can manage it all by putting together a single campaign budget.
- Showcase: Reach new markets through Google Search, Maps, Google Shopping, YouTube, Gmail, Google Display Network and Discover.
- Track: Pay attention to your metrics and manage your campaigns from within your store.
- Optimize:Enhance your performance across all regions.