Root Science from Grassroots to Global with Google Ads
In the crowded skincare vertical, Root Science utilized the strength of Google Ads and the flexibility of to reach new clients and offer the best shopping experience while achieving impressive returns on advertising (ROAS).
The passion of a person can be turned into money
Root Science was founded by Gigja Wesneski and Derek Reynolds, Root Science was initially an initiative by Gigja to find a solution for her sister's very sensitive skin.
Gigja found that many natural ingredients failed to live up to their earthy claims. Therefore, she decided to develop a new product. Gigja was able to work with the individual cultivators to develop a variety of formulas that rely on the research behind each ingredient rather than scents, colors, and fashions.
After quitting their jobs to concentrate their efforts on Root Science, Gigja and Derek were looking for a stable digital platform for their company and also a means to spread their message, at large, to the right audience. Their solutions came from and Google. And when a massive spotlight was unexpectedly shown at their firm in the year 2019, they showed they are capable of achieving incredible development.
From an effort at the grassroots into a brand that is global
Without their own retail location, Root Science refined their products and marketing to make sure they had shelf space stores like Anthropologie, Free People, Neiman Marcus and Bloomingdale's. The press took notice.
In the year 2019 Kourtney Kardashian was featured one of their detox masks in an Vogue video. The clip went viral in the form of over 17 million hits.
Thanks to WordPress and their site, they could handle the huge amount of traffic to a viral and sudden video and were capable of leveraging this. Now, Root Science is a company that is growing and invests around 20% of their earnings into marketing.
The biggest two challenges facing any business
Two significant obstacles were in the way of Root Science's expansion when they began to gain momentum.
- Presenting products well
- Reaching the right audience
If you are a business that operates online the presentation of products involves more than just aesthetics Your website must provide a fantastic user experience. It should load fast and be easy to navigate, and be easy to get from a product page to check out.
A great website is also easy to find. In addition, you must have the right people to locate it, particularly when your product is unique within a wider market.
Root Science wasn't just selling an additional skincare brand for the masses. They have a very specific audience: people who actively seek natural and scientifically-formulated skincare products.
Showcasing their products through
enables Root Science to have a elegant and effective e-commerce site. And because it's built on WordPress and works seamlessly with their content marketing initiatives and does not require constant customized development.
"WordPress was always in my thoughts... I'd been hearing so many stories about how well it did well with SEO. That's why I began looking at WordPress as a possibility, and I realized it was the perfect choice to start a store."
In actual fact, Derek himself has worked to create and modify their online store using the benefits of open source software, like community-driven support and an array of plug-ins and extensions.
"I've been playing around on the website quite a lot. We do have a large collection of plugins. This is one of the great things about WordPress and ...there's a plugin for everything. Therefore, whenever we require some kind of referral program or a customer loyalty program, it's available."
The simple backend interface makes it simple to offer top-quality customer service and manage a seamless delivery process, without having to have technological knowledge.
So, with the first huge challenge solved , Root Science was positioned to meet the next challenge - drawing the right traffic.
New audiences can be reached with Google Listings & Ads
Through the use of Root Science Root Science has been using Google's Product Listing for well over one year.
Since then, they have had the ability to "increase the visibility of our site across various searches and also compete with some of the more prominent brands." Root Science has witnessed a 5 percent increase in traffic to their site, and an increase of 10% in sales.
High-quality traffic helped Root Science grow their email list and increase customer retention The company's most sought-after metric of achievement.
The present return on ad spend (ROAS) has been set at 2:1 and their click-throughs are increasing. Some products earn an ROAS of 4:1. While they work on keyword recommendations, SEO-driven blogs, negative keywords content, education for customers, and other types of marketing via email and sales, they anticipate their revenues and profit to continue growing.
Presently, Root Science devotes 50 percent of their marketing budget to their Google marketing efforts.
Plugins and extensions that foster Root Science's success
Derek works continuously to customize advertising campaigns to maximize results, which is key to achieving the best ROI possible. Root Science also uses an array of other plugins and extensions to help their online business expand.
By using Stripe, they've been able to offer express pay alternatives such as Apple Pay, Google Pay along with many others.
Writing your own growth story using Google Listings and Ads
In the words of Gigja put it, "We really are a family owned company. It's a small group. His mother works with us. My brother works with us. We do everything in house Everything you see on our website - such as the pictures are shot by my brother, some were taken by myself. I provide all the artistic directions. Yeah. We are truly a passion project turned business."
If you have a creative vision, a desire to be different or establish a new direction in your life, you may have everything you need to achieve success.
is the ideal platform for building your online store. Add extensions like Google Listings & Ads, and you have both necessary components to address the most common business challenges that arise from presenting your goods and placing them in front of the right people.
Performance Max campaigns streamline everything, including ad creation and the copywriting process, choosing images for product target audience, as well as optimising for the most effective advertisements and products to ensure you can make the most of your investment. The algorithm works to deliver the most relevant advertisements to the appropriate target audience at the appropriate time.
Your business couldbe as successful as Root Science.
Even if you already have an online store, you might not have realized how much the automated Smart Shopping campaign using Google Listings & Ads could boost increase sales. Are you looking to have a more thorough glance?