Seven years into her coach career Becky Mollenkamp is honing her skills based on what she has learned.

Learn how mind-training expert and long-time artist Becky Mollenkamp is evolving her business's creativity to accomplish more tasks she enjoys.

What might happen if you put aside the "shoulds" and started to trust your gut?

For the mindset trainer Becky Mollenkamp , choosing to stop following the "shoulds-based" life style has changed everything in her lifeincluding her work.

Becky aids people to make the change from "small proprietor" to CEO, and establish profitable businesses that do not consume themselves. Through her Gutsy Boss brand, she has assisted thousands of customers to determine what they "shoulds to do" and achieve success in their objectives.

Her experience spans nearly twenty years of work in the field of entrepreneurship to her work, which included running a multi-million dollar agency in content marketing prior to launching her coaching business in the year 2015.

Recently, we had the pleasure of speaking with Becky to discuss how her company has changed over the last few years as well as review her career as a creator. The company is undergoing a change while she focuses particularly on mid-sized entrepreneurs and their advisors as well as employees.

Discover the strategies Becky has grown her business through relying on her intuition and not giving to'shoulds'she has also helped other business owners do the same.

She has found her niche as a mindset coach

While Becky has been an entrepreneur for more than twenty years, she didn't have coaching ever a component of her business strategies.

"What got me started on the coach's path was my brother passed away in the year 2010 , following a drug overdose. The incident really awakened me out of my bed," Becky explains.

"I was a person who's daily life was comprised mostly of "shoulds," performing the tasks, performing all that you're expected to complete. This made me realize that life is much too short to have an unsatisfactory life that isn't what you truly want."

"I didn't know what I was seeking. But I knew there was nothing like it." Becky remembers. She quit her writing business and returned to her residence with her mom. Following that, she began her journey to determine what she wanted to see in the future.want to be doing for the rest of her life.

Becky began to develop her own writing company. "It was something I knew and something I could succeed in. But, I realized the thing I really wanted to do was help others get rid of the "shoulds'."

Her next step was to coach.

"I discovered that I could assist others going through the same experiences as I've had. That's why I realized this is the thing I'm meant to be doing. That's what I'm meant to achieve."

Her work as the owner of an agency along with her motivation to help others provided Becky's perspective a unique angle that was ideal to coach people's mental state.

"I'm an authority in strategy or as an advisor, however I'm also a trainer. Therefore, I assist people to their own decisions and also to their particular vision of what they'd like to achieve in their personal lives and in their jobs. Then, I help them move forward on that," Becky explains.

In order to help others live their lives in a more full approach, she incorporates her own values in the course. "I'm an empathic coach who works with women. This means I value lived experiences, being trauma-informed. My coaching is about compassion, no shame or blame."

Inspired by her own experience and knowledge, Becky began building her coaching online business but it was not without lots of "shoulds" too.

Beware of the rumours about what an internet-based business is supposed to look like

When asked about the challenges when she started her coaching company, Becky laughs. "There weren't any challenges that I couldn't handle. I'm confident that I've overcome all obstacles."

The battle over "shoulds is being played out here also. "I believe the most difficult matter was the various opinions on the internet community about how your business ought to appear and manage it. This is about what you need to achieve in order to become profitable," she says.

When she looks back, Becky finds this common assumption that business owners who don't begin by committing to full-time work don't have confidence in their skills, and that is detrimental and also an unfair advantage. "I didn't realize that at the time and I experienced a lot of stress and feeling that I was not doing my best job as I had to write to make ends meetto surviveto survive."

She recollects the thought "Why was I not able to make the coaching more efficient and effective quickly? Did something go amiss with me?"

Most people can't afford to get into their business goals fully all the time. That's fine! This is a long process. It's also not an excuse for being unfaithful or a legitimate business owner.

"I was forced to do my own thing in order to release myself from the burden of feelings of shame and guilt, and to recognize that my recommendation that of taking all the world's problems] wasn't suitable for the vast majority of people."

"The most challenging part of the beginning was understanding that I was able to slowly shift from writing business into an entirely new endeavor." The goal of her was to shift her workload up to 25% per year. The first year consisted of 25 percent writing and 25 coaching, with a percentage of coaching. "Honestly that's my first time there's absolutely no writing," Becky tells us.

"That was a long and tedious process. Allowing that and then releasing the guilt burden and letting it go is likely the most effective and effective way to begin your own business, without the feeling of having to join the organization or do not know what their employees can do."

Becky was reluctant to think of her role as CEO. She wanted to understand the importance of her job  as well as to appreciate that the vast is in the grand.

"You may be self-employed or you could be an entrepreneur or be a tiny firm proprietor with only a few consultants . But, as the head that you are, you're the chief executive officer and the one who leads you," she emphasizes.

"It's about being confident that is based on the affirmation which states"I've achieved what I need. I'm capable of doing the task.'"

Today, the mentality of the CEO is the basis for her interactions with clients.

Focusing on a specific customer (while offering her services to a wider customer)

Becky's work is at an area where she's expanding her options to coach midsize businesses as well as employees .

There are a variety of reasons to this modification:

Her job is with her expertise and experiences as an entrepreneur.

Her time and talents for others make Becky her biggest revenue.

The work she loves most.

Based on her personal experience, Becky wants her clients to feel "the shift that takes place internally as you conduct your business like a company and you think of yourself as one of their employees."

"I worked on a personal basis for a while, and I still do however, I'm now having a relationship with women who run mid-sized companies," she describes. "It's all about ensuring that they are able to maintain a healthy work-life balance for them and also working with their staff or their consultants to provide them with coaching so that they can improve their work-life harmony."

The new policy will have an impact on Becky's earnings and earnings.

"You charge more because you're pricing more, and you need to find someone who can earn the same amount by selling these guides at $7, or perhaps the course that costs $200. My job is to market other guides and courses which is why I have to keep numerous people on my database as there is only a tiny percentage who change into some kind of." Coaches usually refer their clients to others who can help increase the earnings potential for coaching in the future.

But, Becky plans to continue offering her services to an even wider range of people, even if they aren't suitable for her coaching sessions one-on-one.

"I'm continuing my business in as I've always done it. It's Gutsy Boss. I'm also helping other individuals as well as companies," Becky explains. "I will not let them go in the dust. I've worked with them for a long time and many are on my podcast, or are on my mailing list."

To satisfy the requirements of the people who are in, Becky has repurposed a large portion of her materials to produce Gutsy Guides that help tackle particular issues like boundary setting, demanding a lot of money, and also the imposter syndrome.

"Generally the individuals who fall in this category are mid-career professionals Instead of arranging several one-on one meetings for them, I offer numerous tools to those who want to self-coach on these things," she says.

When someone comes across Becky's work, they could fall in one of two types:

Prospective clients to coach

Anyone looking to learn more about Becky's self-guided mini-course , self-study program together with the Gutsy Guides  which are all available on

What is the best way to determine what category a potential customer fits in?

Automation, segmentation , and some concepts to learn in the style in the direction of The Golden Girls.

Automating, segmentation and as a test can be fun for connecting prospective customers to the appropriate services

Becky has a contest on her site: "Which business owner is you? " This test, which consists of six questions (built with Interact ) will reveal to how the Golden Girls inspired business owner people whom they admire. Newbie (Rose), Flirt (Blanche), Pro (Dorothy) and Sage (Sophia).

Everyone represents a specific time in business ownership all the way to an expert professional.

"To be clear that this is a more advanced way to sign up for emails," Becky cautions fellow creators. "I would not suggest starting with something similar to this in case you don't already subscribe to email... I've experienced the same thing. I began with a small download. It's the most efficient approach to start."

Once you've decided to segment your customer's preferences by a more intricate offer, like Becky's survey can assist in this. Segmentation is a way to help your company to deliver specific offers that cater to their particular needs or levels of knowledge.

The sequence of emails is automated through ConvertKit. This means the sender won't need be able to devote long hours emailing the right things to the right clients.

"It occurs at late at night," she describes. "They're receiving email, and should they choose to buy these books, they'll find them at a reasonable price. This is a simple decision, and it's a straightforward to follow."

Becky is aware that her company is likely to grow when she expands her business.

The business that Becky runs has changed in size and scope, so has the way she conducts business .

Becky has launched (and occasionally she canceled) different products in the expansion of her business, including electronic downloads, extra classes to train as well as group-based coaching.

In the moment Becky is working on the launch of the 2023 Gutsy Accountability program. It comprises coaches in groups with tools for download, one-on-one coaching sessions with Becky as well as workshops that will be live or on the internet according to the program that clients select.

"I love coaching groups as all of the tools I would like to provide are kept in the storage. My clients can get the tools. I can design and create products that I've already offered to my clients. This is a lot easier. They can also make their payments in full . You don't have to worry about any aspect."

The purchase button which is able to be embedded and checkout functions enable customers to buy items such as Gutsy Accountability without leaving the website's primary page.

As creator, has allowed Becky the freedom to look at different kinds of products to discover the most suitable for both her clients and herself.

"Almost every week I've seen somebody reach out to me and tell me, "I'm sure you use to use it. Tell me more about it, and I'm always thrilled when I hear," she says.

"I find it helpful to inform people that it is possible to make your own website through the website... There's everything you require here at an affordable price."

You can be confident about your skills and build a company that is totally committed to your goals

Becky's final advice to creators is the exact same advice she provides her clients with to trust their intuition.

"Listen to your intuition. Most of the clients I speak to... They are overwhelmed by doubts and don't know what causes them to get stuck. This makes them feel as if they're not getting anywhere on their project. And that's so disappointing. It's my feeling," she says.

"In Beginning, really being able to trust your abilities is essential to achieve any success that you could imagine."

Becky's coaching firm has seen a significant growth since her very first coaching program started in the year 2018. The core and essence of her coachinghelping clients release those'shoulds' and'shoulds' -- is and will never go to go away. We're curious to learn what direction in the coming 4 months (and over!) will lead Becky and her company.

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