Six Essential Strategies to Maximize the Conversion Rates
After a visitor has arrived on your website from any advertising channel, how do you maximize the chances for the customer to make a purchase?
An effective e-commerce site should be structured in a way that successfully communicates product features as well as the value proposition and market placement while eliminating obstacles to shorten the amount of time needed for a user to decide.
The goal is to reduce friction in order to make it easier -- or more convenient to buy. There are several easy ways to help make this occur.
6 Tips to Increase Conversion Rates
1. Appearance and User Experience of Your Website
Websites must be simple to use, with colors that are user-friendly and branded and fonts. They should balance text, illustrations and pictures, with empty spaces. We recommend following industry and specific design trends as well as taking your brand's image into consideration.
2. Menu and Pricing Page
The menu on your website must be easy to identify, by providing a direct link to the page for your product and price pages.
The pricing page is one of the most important aspects to buying process. In the case of SaaS firms, most pricing pages have several tiers. Each tier will be clear about what features are included.
The goal is to drive customers not just to purchase, but to purchase the most suitable product, this is the reason sellers should also highlight a "top choice."
The pricing pages also serve as a place where sellers are able to showcase testimonials, provide links to FAQ and cancellation policy pages as well as display additional elements strategic to the purchase.
3. Purchase Clicks
Reducing the number of clicks needed to complete a purchase is important to make the purchasing process easier. This minimizes the time visitors spend deciding by offering an easy buying experience.
Some sources say that less clicks are greater the effectiveness. This may be the case depending on your business. Experts suggest using heatmaps in order to understand how your audience is interacting with your website and then making your decisions on the basis of that.
4. Checkout Process
Checkout should be simple while also increasing the buyer's confidence in the purchase. offers three customizable checkout options including the storefront on the internet, the popup storefront, and our latest and more natural checkout option, the embedded storefront. All checkouts allow you to include a logo, indicate the number of details about your customers required, and much more.
We process payments securely on behalf of you. We give your buyers the choice of a variety of payment options that they can choose from which are displayed based on their geographical location.
5. CTAs
Strategically placed and clear calls to action (CTAs) are equally important. These buttons need to provide a clear indication of what action they cause when they are they are clicked.
A single button is more effective than several buttons. In particular, the most successful designs don't include the "Go back" option. Instead, they allow users to move forward.
The position of the buttons is dependent on what you want the user to notice first. As left-to-right readers generally use an F-shaped layout in addition to the fact that most people are left-handed, the buttons must be located in the lower right corner of your screen if you want it to appear placed at the bottom of a segment.
We suggest encouraging buyers to buy whenever it is possible. A Buy button placed on your homepageas well as on any webpage -- is an excellent option to boost conversion rates.
6. Website Localization
Localization of websites is crucial in attracting an audience that is larger and increasing the credibility and trust of your visitors.
- Language Localization:Most sellers will simply route their clients to the localized website based on their IP address. Others will have a menu with the option to select an alternative language or region. Allows merchants to change the language of checkout (as well as the language used for buyer emails) in order to provide the user with a more local experience.
- Localization of Currency: It is important that you rely on a vendor such as this to localize the payment experience for your buyers and customers, both on the pricing pages (using our Store Builder Library options) and at check-out page (by giving the currency of your local country and payment methods that are relevant).
Find out more information about our currency and language localization alternatives by clicking here.
Ongoing Conversion Rate Optimization
When a visitor arrives at your site, optimizing the chances of conversion is essential. An effective ecommerce site clarifies product specifications and benefits while also minimizing the distractions. Through reducing navigational clutter, using clear CTAs as well as optimizing the process of checkout, you create an effortless experience which encourages rapid and secure purchases. This strategy improves the user experience and boosts conversion rates, which contributes to sustained growth of your business.
Each business and customer is unique, so continually test your site's A/B and review data to identify the best solutions for you.
