Special Customer: Maria Killam -

Oct 20, 2022

The focus of this month's spotlight on customers will be Maria Killam: a decorator, hair stylist, speaker and educator and true color expert recognized all over the world.

at the age of thirty, Maria was able to leave her current job and start her own business of redesign. She describes her superpowers being the ability to understand color and how it can create transformation. Following her experience with huge color samples at an Benjamin Moore Paint Store, she noticed patterns in neutral tones. That led to the development of her now-famous Killam Colour System.

Once the pandemic of 2020 was a reality, Maria found herself limited when it came to shopping for decor and furniture. Knowing that this issue would be something others shopping for home decor would run into Maria decided to write a blog about her tips and tricks for the online world of shopping.

Through the help of a WordPress site that included a blog , Maria was able to launch her signature course: Shop Online With Color Confidence!

Take a look at this stunningly personalized WordPress site and feel attracted by Maria Killam's distinctive usage of .

An engaging website with multiple calls-to-action

Once you've reached the homepage of the site, you'll find a beautifully-colored site with various ways to learn or work with Maria. There's an email opt-in on the left side, and numerous places to browse the products she offers and browse her classes.

Maria Killam website home page

Selling Products and Courses through a Shop Cart

Maria invites users to visit her online shopping cart by using the "save my seat" or "join the masterclass" Call to Action button. From there, Maria's site is an outstanding illustration of the WooCommerce add-on. The checkout page Maria describes everything you'll find during the online or live courses in order to empower future students to have confidence in the purchase.

As Maria sells multiple products like ebooks , virtual events and even with her online courses, the WooCommerce integration can be a great solution. By integrating WooCommerce, Maria can offer a shopping cart which allows customers to buy the courses as well as other merchandise in one checkout experience.

Make Money from Your Expertise

Maria Killam uses her experience to earn money, and you can too! There are a variety of options to make use of your site. What can you do to help you reach the educational goals of your company, students, or the product you sell?
     Do you want to go for the test drive? You can experience either a learners' or creator's point of view in our Demo for free.