Strategies to Price for beat Stagflation Pricing Strategies to Combat Stagflation

It's hard enough to guide an enterprise through a time that is characterized by high inflation or a recession. This becomes more challenging when both are occurring simultaneously.

It's an indication of stagflation which economists predict that a period of stagflation can last till 2024.

Perhaps you are already looking for ways to reduce expenses and change your expansion strategy.

But what about pricing?

As Chief Product Officer Kurt Smith worked with growth-stage to Fortune 100 companies at Accel-KKR He always considered pricing to be one of the main growth levers they employed in order to achieve their next revenue goal.

and Kurt believes that iterative pricing is an effective strategy to combat market volatility.

Two hours of conversations with sales executive Todd Stellfox and Tony Markov each spoke to Kurt about pricing strategies which can be used across a range of volatile markets in addition to the rest of. You can watch both of these interviews below and check out the highlights from both.

Why You Shouldn't Rely on Your Competitors' Prices

How your competition could get incorrect about their product's quality (2 minute):

Strategic Pricing Strategies for Inflation as well as Foreign Exchange

The position of pricing is based on the purchasing power of the region (2 mins):

How do you price the new product?

Formulating a formula for how much value your business will gain in the event of launching an innovative product (4 minutes):

What is the difference between how Europe and the US and Europe look at pricing in a different way?

The past was that early-stage American businesses were more concerned with taking market share and European firms felt the issues of cross-border trade more deeply. The situation is changing. (2.5 minutes):

Strategies for Price to Gain Entry in to New Markets

Strategies for horizontal. Vertical expansion models (18 minute):

Iterative Pricing Using

What the platform does is allow businesses to evaluate pricing (2 minutes):

Full-length Videos

Stream the full interview between Tony and Kurt for more details on global pricing strategies:

Listen to the complete interview with Todd and Kurt to learn more about getting the right valuation metrics, as well as other revenue-generating opportunities various market segments :

About Our Presenters

HTML1Kurt Smith, Chief Product Officer of

Kurt serves as the Head of payment strategies, products, and corporate development at  HTML0. He is also the director for Interactive Quotes (IQ). Prior to being a part of IQ, Kurt spent over 10 years working and investing in software growth firms across the globe. In his professional career, Kurt has shown a passion for helping businesses as well as individuals to recognize and enhance their unique capabilities to reach the maximum potential. Kurt has been employed by some of the most rapidly developing software businesses in the world, as an Operating Principal for Accel-KKR. He's also worked on behalf of Fortune 100 companies while an Engagement Manager for McKinsey. Kurt began his professional career as an expert in FinTech as a Program Manager for Envestnet (NYSE ENV) while the company scaled through the company's IPO.

Todd Stellfox, Sales Manager at

Todd works as the Sales Manager in North America at where he manages a team of Account Executives selling's solutions across the globe. Todd has more than 12 years of experience and experience in the payments as well as SaaS business, and is passionate about sharing his expertise to help others, and helping clients and colleagues succeed. Todd lives in Charlotte, VT with his family.

Tony Markov, Sales Team Lead at

Tony is the founder of the company's EMEA operations. He currently is the Key Account Executive as well as Sales Team Manager in Amsterdam in the Netherlands. With over eight years of experience in SaaS, the large majority of it focused on SaaS billing and payments, Tony is constantly immersed into projects that are driven by growth as well as discussions with SMB and Enterprise SaaS companies looking to scale.

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