Terms

An effective membership plan recognizes that there will have periods when members become more cautious in their spending.

Preparing for this moment rather than reacting to it could be the only element that decides whether your group can maneuver through an environment in which consumers are very cautious.

What can you do to prepare? Diversification of recurring revenue.

Timestamps: 00:00 - Introduction 02:04 What we'll be covering 03:05. Customer case research 10:10, optimizing plan mix 15:50 - Quarterly/Annual strategy 22:45 - The way to 5x revenue 28:00 - Takeaways 30:46 - Q+A