The art of event Recap video
And, before you realize that, your weeks of preparations will be done quickly. On typical scenario, companies require between three and six months to prepare and promote an event that is small in size. The creation of videos that recap events can help ensure that the quality of your content continues to be maintained long after the event has been over.
Recaps of events on video provide a means of increasing the visibility of your brand, encouraging future events, and reaching more of your intended audience.
In this article, we'll go over guidelines, best practices and some examples to help you create shareable event recap videos that will not only assist people remember what was memorable but will also inspire participants to sign up for the next event.
In this article
- What exactly is an event recap video?
- How do I create and distribute event recap videos?
- How can I create and distribute videos of recaps of events
- Event recap video best practices
- The wrap-up
What exactly is an event-recap video?
Videos of recaps of events are generally between one and three minutes long. They're designed to provide viewers a complete picture of what was happening when the event took place.
The edited video clips are paired with fresh graphics and new music for memorable pictures of every day. Here's an illustration of the celebration that took place in collaboration in collaboration with The Vendry in Los Angeles.
What is the purpose behind making and disseminating event footage of events?
Videos that relive events aid marketers understand the essence of the events. People can replay the event while those unable to attend might be inspired to register for the next event.
Video recaps of events can also make to make the budget even higher, while ensuring the event will continue to entertain and educate after the curtain call.
Make sure you maximize your return on investment and create content that will last forever.
After weeks of meticulous preparation It's not a good idea for your event to be forgotten when you're done. Recap videos help maximize the exposure of your occasion, and also ensure it is on the top of the minds of your guests.
They're also a way of repurposing event footage into evergreen material and gaining more return on investment. Utilize event recaps videos to make content for social media, websites articles Newsletters, and other future promotional campaigns.
Boost the reach of your event, and boost the number of participants
If you make videos about your celebration, it will be seen by a wider group of those who didn't take part at your event. The people who couldn't take part or was not aware of your event may nevertheless enjoy the best parts of your event learn about its value, and possibly be convinced to attend your next edition.
Increased engagement may lead to conversions, such as more event registrations as well as subscriptions and sales.
Latha Youngren the Chief Marketing Officer at the software for managing events, Tripleseat Tripleseat, claims that the summary video from their annual event EventCamp assists them in implementing multiple marketing strategies, as well as for promotion of their corporate brand's culture.
"Beyond beyond the contents of the recap itself, the video serves other reasons. It is used to promote the coming EventCamp by sending out emails, using blogging posts, social media, as well as paid-for video content. It's an excellent method to demonstrate our commitment to customer care and corporate culture while applying for event awards."
Make sure you are able to demonstrate the accomplishments of your celebration
Videos of recaps are visual record of the success of an event. By displaying testimonials from participants or the positive feedback, as well as the general enthusiasm generated by the event, marketers can establish credibility and trust in their activities. People who haven't been to an event before has the opportunity to look back at all the details they've missed.
What is the best way to create videos and then distribute them to people who attend events
The secret to creating a memorable film that captures the essence of an event is about planning. Choose the narrative you would like to tell and to whom before beginning the process of creating. Develop a well-thought out distribution plan to are able to get it noticed by the people you want to connect with.
Be sure to prepare your video recap prior to when your event ends.
Before your event make sure that you've put a an idea of recording important moments which you want to incorporate into your summary video.
Latha of Tripleseat states that the secret to an effective event recap video is a lot of preparation. On the day that the annual meeting of Tripleseat is scheduled to begin, the group knows what they want to do with their post-video material.
"At Tripleseat, the planning begins long prior to when EventCamp commences. We decide on the types of visuals we'd like to incorporate into the video, as well as the most beautiful venues for the event with high-profile speakers, as well as reaction of the attendees" She says.
"We employ an local videographer. We then brief the videographer on what we want to shoot as well as the overall vibe of the background music, the length of work, and deadlines."
Find out who you want to contact and your most important message
The video that a replay occasion that was created to bring back memories of past events may look different than one intended for future guests that entices people to join. When you start filming your videographer make sure you understand the purpose of the video as well as your intended audience.
Are you planning to use it as an overview reel as well as a social proof teaser for the year ahead or perhaps something else? If you're certain of the purpose you intend to convey through your video recap, it'll be much easier to create your narrative.
Nebojsa Savicic is the co-founder and CEO of the video automation software Simply, says the event recap video should give the viewers the feeling like they are there.
"You must develop strategies. You should think about the message you want your audience to take away of your film. What are the remembered parts of your event such as the keynote speaker, or behind-the-scenes scenes? When you've got a clear goal in mind and objectives, you're able to start drawing out the content of your film."
If you want to ensure that people who attended your event at some point in the past remember it You could choose to include key insights and highlights from Q&A session. But, a teaser that will invite people to sign up for the future event could include more testimony as well as a video of the atmosphere and overall vibe of the celebration.
As an example, Snap uses their event video recap to create excitement about the latest feature that is due to launch.
It is formatted according to specifications for the channel
The way you present your video depends upon the channels that you utilize. Therefore, consider whether landscape or vertical video angles is the most appropriate choice on your preferred platform.
Develop a distribution strategy
The distribution strategy can boost the number of people that view the video. Prior to releasing, write the various channels you plan to use to promote the video recap. Post it on those places the people you intend to reach are most likely.
Today, 60% of marketers use social media to drive virtual participation in events. If your audience is likely to spend in the area, it is important to post your review video.
Latha Youngren describes the process by which Tripleseat uses the video to share it in different locations to maximize its reach.
"We release our recap video as follow-up email messages to guests, publish it in several social media updates, request staff to share the message via their networks, and then embed the video into an event's blog post which recaps the experience, as well as on the EventCamp website," she says. "We have a tag that we assign to speakers and participants in the video, so that they're aware and able to share it with their network."
"We made the video more appealing by adding terms like "marketing conferences review' insights from the industry as well as 'networking performance. Then recording the audio, we transcribing it we created an SEO-friendly landing pages on our site and embedded the video alongside the blog's compelling post," she writes.
"Our video recap was viewed by millions and made waves on the industry and drawing hundreds of views. It increased our exposure, established ourselves as an expert in our field and created leads." Maria Harutyunyan, co-founder & Head for SEO Loopex Digital. Loopex Digital
Timing is everything.
The timing you release your video recap depends on the goal you're trying to attain. If you're looking to connect people who've recently attended to remind them of the event's key learnings and highlights, then you'll need to post your summary video within a couple of days after the event to ensure people can recall it.
If you'd like to grow registrations for the next event you'll be hosting within three months You can share your video in the weeks before the event.
Event recap video best practices
Are you planning to create a video of your event? Consider these suggestions before getting going.
- Make it short and easy.
The video you have uploaded is a an incredibly brief overview of the happenings, but not a blow-by -blow summary of what happened.
Make sure you are aware of your viewers' focus and time. For example, Nexus created a recap video which lasted only 2 minutes and included perspectives from the industry's thought leaders present.
If you've got leftover footage it is possible to repurpose the footage into posts on social media, or promotional videos and cut costs on the budget of your video production.
- Include social evidence
Social proof elements will help build the trust of your customers. If prospective customers can see that your events have been a success and are something that recent attendees enjoyed and appreciated, they are more likely to register to attend your next event.
Online business community, The Tweak Your Biz, includes social proof in their video recap in which they ask participants and speakers to write about their points they learned from their experiences.
- Showcase big names
If you've hosted a prominent expert, brand or influential people, you should feature these people in your posts. This can be a kind of social media currency that could convince other people to join your next edition.
Additionally, when you include these individuals or their brands within your post, they could send the video to their friends, thereby increasing the audience reach.
The festival of creativity SXSW has well-known actors as well as TV personalities like Robert Downey Jr, Elizabeth Olsen and Eva Longoria in their daily events.
Questions about recaps of events 1. How long should an event recap video be?
A film of an event will likely last for about one to three minutes. It ought to be closer an highlight reel however, not longer than a full-feature movie. 2. What are the benefits of videos that recap?
Recaps of events on video are a great source of information and comprise:
- Increase the visibility of your celebration
- Enhance the value of your next event
- Invite potential participants to sign up
- Create trust among your target audience
The conclusion
Videos of event recaps can make people who didn't take part feel a part of the event and motivate participants to register for the next time. These videos are also an effective way to keep your event's content relevant for participants long after your event has ended.
From highlight reels to attendee review videos, video summaries of events will help expand your event's reach. Use these tips and suggestions in your head to help you highlight your event's highlights to create social proof, and boost registration.
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