In the current highly competitive market, keeping customers loyal and decreasing the amount of customers who leave is essential to longevity. Businesses that have strong customer education programs achieving an average of 7.6 percent growth in revenue. This is among the best ways to achieve significant improvements in customer satisfaction as well as retention rates and overall business growth.

Skip ahead:

•       The reason why customer education is so important for the growth of a company
•       Plus: Driving toward success in customer education
•       Rewards and Success Stories
•       Chargebee
•       Hootsuite
•       PayShepherd
•       Flashpoint
•       Beginning with Plus

How important is education of customers to business success

Education of your clients helps maximise the benefit of your products, decreasing anxiety and making sure they're engaged over all the stages of. Not only does it increase retention, but also makes your customers advocates who are actively promoting the product. Customers with a high level of education can use the product without assistance and without relying of support and freeing the customer service department to focus on more intricate interaction with customers that are high in value.

A well-constructed Customer education and training program also can speed up your time to value. If customers are able to quickly understand how to use your product and accomplish their goals they are likely to use your product and expand its capabilities. It creates more engagement and loyalty that will help increase the value of customer lifetime (CLV) and overall increase in revenue.

Furthermore, it can help you monitor the efficacy of the educational material using metrics, such as the rate of completion, customers' feedback, as well as engagement analytics. The data can help you to improve the strategy for education, and show its value to those involved in the process by proving that investing in education of clients yields tangible results.

Plus: Building to be successful in the field of customer education

Plus was designed to help companies create effective and sustainable educational programs for customers that help the development of their businesses and help retain customers. By providing a comprehensive suite of tools for training along with engagement and analytics, Plus empowers your team to create effective and efficient training that meets your customers requirements at each stage of their journey.

Advantages and Success Stories

Global expansion success: How Chargebee leveraged Plus for worldwide growth

They created Subscription Academy using Plus to develop a full online platform for learning that provides expert-led masterclasses, classes and certificates. Its easy-to-use design and robust analytics enabled Chargebee to constantly enhance their educational experience and expand their services without limitations.

" Plus provides exceptional scalability that allows organizations to expand their course offerings and students' numbers without limits."

     -- Guy Marion, Chief Marketing Officer at Chargebee.

Results:

• Over 5,400 students have been trained in more than 20 countries. This has led to greater levels of satisfaction for customers and decreased in churn.
• More than 800 attendees displayed their certifications, boosting the community's engagement in addition to enhancing the international reach of Chargebee's branding.

Inspiring loyalty among customers: Hootsuite's success with Plus

Hootsuite utilized Plus to develop Hootsuite Academy and offer an assortment of online classes and certifications that are available to customers as well as the general population. Hootsuite Academy covered topics like social advertising, marketing on social media, and social media advertising, elevating user knowledge and engagement.

"Hootsuite Academy" is one of the most effective tools available for reducing the rate of churn and increasing the duration spent."

     -- Ryan Chynces, Former Online Education Manager at Hootsuite.

Results:

• Over 450,000 students were trained and more than 72,000 certificates awarded, creating a large amount of well-informed and faithful users.
• The impressive decrease in the number of customers who leave, because they felt more confident and more engaged. This led to higher retention rates as well as more support.

Streamlining customer onboarding The PayShepherd's story with Plus

PayShepherd streamlines relationships between contractors and provides project insights to owners of assets in the field. However, they faced significant issues when it came to integrating new users.

The process was lengthy that required individual sessions for users to be guided through each aspect of the software. The method was not efficient and was a waste of time and was a hindrance in growth.

PayShepherd is implementing Plus in order to tackle these issues, creating a self-guided online program of instruction. It allowed customers to understand the program at their own speed, reducing the resources of the business and ensuring consistency in the education of its expanding customer base.

"We had an incredibly successful rollout. The team was able to use full-time of Plus within 4 weeks. Plus was back in our staff in only 3 months."

     -- Jenn Hunter, Co-FounderPayShepherd    

Results:

• A 75% decrease in onboarding time, saving 350 hours over three months.
• The user feedback was favorable and appreciated the ability of the platform to cater for diverse ways of learning. This applies to both visual and download media.

PayShepherd used Plus to improve their its facilities and enables their staff to keep their human interactions and expand to support more users effectively.

     Enhancing education for customers and empowering users: Flashpoint's transformation with Plus    

Plus was the ideal solution to allow Flashpoint to transition to an on-demand self-guided learning technique. This change enabled the organization to develop an online academy that allowed learners to work at their own pace, while maintaining consistent, high-quality training across the board.

"Using Plus has allowed us to apply our customer education in a larger an unprecedented scale. We've taught over 3000 customers on our services and products. If we did not have the product, we'd require an enormous amount of time in order to educate our user base."

- Grace Tilmont, Director of Education Services at Flashpoint

Results:

• 3,000+ users educated on the products and services they offer, resulting in a significant reduction of the resources needed to conduct large-scale training.
• Improved engagement and onboarding customers, allowing users to gain confidence and increase efficiency of product use.

The ability to scale Plus enabled Flashpoint to integrate multimedia into its training and bespoke learning pathways and offer constant upgrades in line with the ever-evolving characteristics that the technology. This flexible approach has does not just enhance the overall customer educational experience but also placed Flashpoint as an industry leader in proactive and customer-focused education.

Getting started with Plus

If your aim is to simplify the onboarding process, decreasing support requirements and boosting the adoption of your product Plus will equip your team with professional tools, cutting-edge analysis, and a seamless scaling. Start courses swiftly and efficiently and measure the impact of your learning quickly.

Expand Your Business on the Internet. Learning

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