The Drip on the Skinny Content
Content that is useful attracts people to visit your site. The drip of content helps keep them on your site.
WHAT'S IN THE INSIDE Toggle
- Why Drip Content May Be Right for Your Site
- Drip content keeps people coming back.
- Drip content helps users stay committed.
- Caution Be smart about how you drip content
- How to Set Up Drip Content on Your Site
- In Summary
Dripping content is a way of making content available to site users. Users are provided with bits of content, perhaps over the course of a few months, until they can access the full library.
Additionally, you can drip certain menu items or posts and require users to browse the items in a specific sequence. Even requiring a user to provide an email before being permitted to view more of your site could be regarded as content drip.
In this post, we'll give you the skinny on why it might be beneficial to utilize drip content on your website as well as show how you can set it up. Let's do it!
What is the reason Drip Content Might Be the Best for Your Site
Drip content keeps people coming back.
The content that drips are often required by users to engage more often with your website. As they aren't able to access all the details at one time it is necessary to bring them repeatedly.
Let's say you publish an online course. The course is designed to last about twenty hours spread over a five-week time period. However, the student completes all the course within two days. Since they're done the course, they're no longer able to return to your website. It could hurt your business.
If the users have to take this course in time However, they'll have to visit your site several times. This will give you an increase in views, opportunities to promote your site, as well as more possibilities to connect with users.
It's like watering your tomato plant with drip irrigation. Offering all the content you have for a customer is like spraying your plants using an hose from a fire. Though the plant receives the exact amount of water in both cases however, one that is drenched with water will soon end up dying, while the one slowly watered over time thrives.
Drip Content is a great way to help users remain committed.
The ability to drip content helps keep things in check for users.
For example, a user could sign up for an online class without having any notion of what they're engaging in as regards assimilating the information. When they've finished a few lessons and becoming bored, they could become or overwhelmed and then decide to move on.
When you distribute the content over a certain time, it provides users small-sized pieces of information to finish a particular section. This is basically setting completion dates for them. The small tasks that are given out over a period of time often feel less daunting as a whole course. The drip of content gives students the chance to ponder the content and makes it easier for them to retain it.
If you decide to distribute content by revealing new information following a sign-up or purchases a specific membership, it also helps create a sense of. The user will likely return because they've put in the time or, at a minimum, their email, in it.
Warning: Be smart about how you distribute your content
One of the drawbacks is that there will be those who'll need to take a course or go through a series of related content in a matter of minutes. There may be a particular ability they'd like to learn or require information to know, and simply cannot put off a few months.
It could be a task that needs to be done tomorrow or a certification which could prove beneficial right away. If the nature of your company could cause this to be an issue, look at a different strategy to drip. It could be as easy as requiring your customer to sign up with an email address before they are able to read the rest of an article on your blog.
It is possible to determine how efficient drips are for you by testing different techniques on your site.
How Do I Set-Up Drip Content on Your Website
If you decide to drip content, how do you do it?
- Click here to go to WordPress Dashboard > Rules.
- Make a rule new through click Add New.
- In accordance with the rules, choose the option Drip/Expiration..
- Make sure to click for Enable button for drip-feeding contents.
There's a list of options that trigger content dripping. Users can be allowed to access new content right after they register for your site on the date that is specified, or after they buy a product through your website, or after they subscribe to a particular membership from this menu.
The Summary
Drip content is an excellent method to ensure that users keep wanting to return to see more of the amazing products you can provide your customers.
Remember:
- Drip content can help a user stay on track and increase the number of visitors to your website.
- This can help users to feel engaged rather than bored or overloaded.
- It's not everyone's cup of tea to drip content and being on a schedule. Consider your audience and how you want to drip content.
- Drip content by using the plugin similar to .
Don't kill your users with a hose that is flammable. Drip the content they need to allow both of you to prosper.
Have you found success using the drip-content technique? Do you have any other queries regarding when you should drip content? Please let us know in the comments section below.
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Michelle Carpenter Amy Michelle Carpenter co-owns a 3D printing firm named STEM Garage. She is a nationally recognized blog writer, YA editor, and professional marketer. She also has a class for children in China around 4 am in the morning, because she finds it enjoyable.