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Mar 7, 2024

The Easy Affiliate and Member: Plug Into the Increasing power of Referral Marketing

Title Image  Member and Easy Affiliate Program

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It's never been easier to create and manage an affiliate program on your member site using Easy Affiliate. This guide will give you all the details and tips to make the most of this potent increase in sales.

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It's hard to overstate the extent to which affiliate marketing is a major factor in the e-commerce marketing scene. The affiliate marketing industry was valued at more than $20 billion which is projected to nearly double by 2030..

This is especially impressive considering that most affiliate marketers are only paid a commission once they've sold. This is millions of dollars worth of revenues and salesgenerated from this marketing method.

If you're a business that hasn't been able to tap into affiliate marketing or are you looking to pivot away from costly affiliate platforms to increase the number of members on your site, this latest integration can be exciting for both your company and pocket.

The debut of Easy Affiliate- the all-in-one affiliate program plug-in for WordPress that is integrated with Member.

Read on for a guided tour of the main aspects of this software, complete with suggestions on how you can make the most of its profits-boosting potential for your business.

Affiliate Marketing 101

First, just in case you're new to the concept of affiliate marketing. a quick overview to help you get up to level:

Affiliate marketing is a commonly employed strategy that allows individuals to be paid for the promotion of a company's products or services. Essentially, when a sale occurs through their specific affiliate link that the person who is an affiliate (or more commonly, affiliate) earns a commission from the seller.

This marketing technique offers a variety of advantages for members and ecommerce sites:

  • Affiliate marketing is a method of earning money, and you only pay out after a purchase has been made. This makes it a economical and low-risk method to increase your member base without having the upfront costs associated conventional advertising strategies.
           
  • Performance-based design also means it's easy to scale and is suitable for membership-based websites in any phase of expansion. As your subscriber base grows quickly, you will not have to contend with an rise in marketing or cost.
           
  • Affiliates, specifically those that align with your website's focus, can directly reach particular, targeted groups. Have a soccer fanzine, or a vegan cooking school? The niche affiliates you have are your most effective individuals to help spread information about your business. With them as your partners, your marketing efforts will be extremely targeted, attracting members who are more likely engage with your site and the community.
           
  • In contrast to one-time ads, affiliate marketing offers ongoing promotion for your membership site. Continuous exposure keeps your website top of mind and draws new members over time.

If you're now fully informed on affiliate marketing, and the potential it has for your company is evident, it's now time to take a peek at what Easy Affiliate integration can mean for your site's membership.

What is Easy Affiliate?

Easy Affiliate Hompage

Easy Affiliate allows you to run a fully self-hosted affiliate marketing program directly through your WordPress Dashboard.

When you host your own affiliate program, you have more control over the applicant process for affiliates You also have complete control of the payouts and commissions as well as avoid the transaction costs paid by third-party platforms.

Like the title suggests this makes the entire procedure of establishing and operating your software a breeze - no special skills required. In fact, anybodycan do this for their own business.

It's because Easy Affiliate is filled with all the software and programs you'll need to ensure your affiliate program is a success that are designed to make it easy to set up and use.

So let the tour of key features commence!

Simple Affiliate Features and Tips For Success

Connect effortlessly to your eCommerce Plug-ins

At the click of an icon, Easy Affiliate can detect and connect with key ecommerce platforms including yours truly ( member), PayPal and WooCommerce.

It is possible to enable integrations either during Easy Affiliate's setup wizard or by heading to Easy Affiliate > settings and then the eCommerce tab.

Screenshot of the ecommerce settings in Easy Affiliate highlighting the  Member Integration


       It's that easyto connect your affiliate program with the items and services that you offer on your website.

Screen for High-Quality, Valuable Affiliates

Open your affiliate program up open to all might be the best idea. But when it comes to affiliate marketing, the quantity doesn't always equal high-quality.

Research shows that less than 10% affiliates account for more than 90 percentage of the total sales and conversions. This emphasizes the significance of recruiting and working with top performers.

Simply accepting all applicants can waste time and money from nurturing valuable connections with affiliates of high quality. You might find yourself inundated with questions and support concerns from a lot of affiliates, instead of concentrating on those who truly bring the results.

To ensure a better return on investment It is recommended to take the time to manually examine and approve the new affiliates, verifying that their audience aligns with the market you want to target.

Easy Affiliate streamlines this process by integrating an application into the an approval process. How to configure it:

Navigate to the Easy Affiliate Settings tab, click on Affiliates choose Application as the Registration Type.

Screenshot of the Easy Affiliate Application Process

From here, you can also choose to automatically send emails to notify applicants they have been received and approved.

When you've picked the kind, Easy Affiliate automatically creates a registration page. The prospective affiliates you select will be required to complete an application form, and wait for your approval before they are able to start promoting your products.

The form requests essential information that includes:

  • First name
  • Names of the last name
  • Email
  • They plan to make use of websites to promote their products
  • The strategy they use to promote their products
  • Social media profiles/links

These detailed details allow users to examine each applicant's fit for your particular business. By requiring applicants to specify their websites for promotional purposes, this enables Easy Affiliate to monitor and identify fraudulent actions through flagging illegal site-related promotions - more on that later.

Boost Conversions with Compelling campaigns

For the greatest benefits of the affiliate programs you have, you must get your affiliates to be involved in all of your advertising campaigns

You've got a brand new product, feature, or sale you want to advertise It's a fantastic opportunity for your affiliates to talk about the brand you represent.

Affiliates are constantly on the lookout for fresh ideas for their content, and new ways to engage their audience. Include them in your most recent promotions and feature launches which will result in the potential for a positive symbiosis in the engagement of your customers.

As affiliate program host, you have the ability to boost their effectiveness and encourage your affiliates to participate in more through equipping them with tools to ensure that each campaign is unbeatable.

Easy Affiliate allows to create unique links for certain websites.

If you've got the landing page you need to provide all the info on the latest feature that you have released. If you distribute a specific link to that landing page it will direct viewers of affiliates directly into the center of the action, bypassing the homepage for a more strategic dive into your funnel of sales.

Screenshot of Easy Affiliate Add New Creative feature

Easy Affiliate makes it easy to distribute campaign images and banners.

Give your affiliates eye-catching brand-name content that's only easy to access, but can also increase the visibility of your campaigns. The result is easy information for them, and increased publicity to your brand. Transform your affiliate program into a dynamic force that propels your brand forward, one campaign at a time.

Track Affiliate Performance in Google Analytics

Easy Affiliate not only Easy Affiliate features it's own live reports, tracking sales and clicks however, unlike other affiliate program plugins It can also be used to monitor other key KPIs in Google Analytics.

It's due to its tracker of Affiliate Links for UTM feature.

UTM Affiliate Tracking EA

If you enable this option, Easy Affiliate will automatically incorporate UTM parameters to affiliate links so you can get in-depth insights on things such as...

  • Top performing affiliates
  • Highest converting campaigns
  • Which sites do you affiliates' companies publish on
  • Which type of content performs optimally?

...right there in Google Analytics.

This sets the stage for you to optimize your affiliate marketing program and strategies for the highest returns.

Encourage Marketers to sell more through Special Commission Rates

Encourage affiliates to pull out every stop for your affiliate program by rewarding top performers with particular commission rates.

By using this software's Custom Rules add-on, you are able to set customized affiliate commission rates to reward high achievers and certain behaviors. You can, for instance, make a more lucrative commission rate for affiliates who sell above a certain amount, or offer you a discount on the latest item to promote your product's launch. All is possible with Custom Rules.

Screenshot of Easy Affiliate's custom rules setting for special commission rates
Customize your affiliate rate based on total amount of sales using Easy Affiliates. Custom Rules add on

Protect Profits with Fraud Prevention

With Easy Affiliate's Fraud Prevention extension It's now easier than ever to identify or block commissions that are suspected of fraud prior to paying out a cent.

Set whether you want to let, flag or automatically block the commissions of:

  • Own referrals - if the affiliate buys through their affiliate link.
  • Websites with unapproved referral programs - the website that made to the click does not belong to among the websites listed in the affiliate's form.
  • Affiliates who have a questionable conversion rate - Address anomalous conversion rates that significantly deviate from the norm, suggesting the possibility of fraudulent methods.
Screeshot of Easy Affiliate fraud settings

This preventive approach protects your profits and ensures the integrity of your affiliate programs, giving it the strength of trust and reliability.

Reward Affiliates Quickly and Simply with One-Click Payouts

With Easy Affiliate's One-Click Payouts, sending rewards is easy as you think, making the affiliate payment process simple and quick.

Instant rewards Just one mouse click is all you need to pay your affiliates. This eliminates any delays or complications.

Boost affiliate morale Fast payments keep affiliates happy, motivated, and more engaged with your business.

Streamline the operationsForget about the hassle of manual payments. One-Click Payouts make your life easier which allows you to be focused on growth and strategy.

Screenshot showing Easy Affiliate one-click payout.

If your affiliate is at the threshold for payouts (which is easily adjustable within your settings) You're only a click away from sending their income. Easy Affiliate is compatible with PayPal's 1-Click Payouts and provides a simple and secure method to pay your affiliates.

How to Integrate Member With Easy Affiliate

Member is now integrated with Easy Affiliate - meaning they're designed to work together joining them in a cinch.

Easy Affiliate currently supports the below integrations with the Member payment providers.

  • PayPal Legacy,
  • Stripe,

This is how you can set up Easy Affiliate set up and connected to Member:

  • Buy a Easy Affiliate license.
  • Head to your Easy Affiliate Account Downloads page and download the plug-in .zip file to your PC.
  • Log in into Your WordPress Dashboard.
  • Visit Plugins and then Add New Plugin. Upload the plugin
  • Select Browse, select the .zip file, and then select Install Now.
  • After download has been completed Once download has been completed, press the button to activate.
  • On your WordPress Dashboard, go to Member > Setup > Integrations > Other Services and click on the Easy Affiliateicon.
Screenshot of  Member integrations with Easy Affiliate selected
  • You should see Easy Affiliate in the right-hand corner on your dashboard. You can click it to open Settings. the Settings
  • Head over to the "E-Commerce" tab.
  • Membersshould be detected automatically by switching the toggle off.
  • Click to Update Options

And you're done! The process is as simple as that.

The next goal is to get the word about your affiliate program and start accepting applicants.

In no time the site will see sales roll in and your site's membership growth.

Conclusion

With the help of Easy Affiliate and Member, you have all you require to build an efficient affiliate program to your website that caters to members.

Easy Affiliate offers all the tools you'll need to build and run a smooth easy-to-use affiliate program. It will increase your reach and bring in new members who are more active in your community.

Be sure to keep your affiliates engaged with clear communication, timely payouts, and by sharing best practices for promotion. Utilize the insights gained of Easy Affiliate and Google Analytics to fine-tune your plan and focus your energies in transforming your affiliates into true brand ambassadors.

Your success depends on their success, and together you will see remarkable growth for your membership site.

Everything starts with one connection!

Do you have any concerns or wish to share your experiences with affiliate marketing? Send us your thoughts in the comments below.

And don't forget to follow us via Twitter, Facebook, YouTube and LinkedIn to get more advice and the best ways to expand your membership business.

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