The Farmer's Dog led the way with an Emmy-nominated commercial
For the staff at the Farmer's Dog The aim of their first Super Bowl ad was simple that was to cause people to cry. "There was a phrase in the brief which basically said "if we fail to get our fans to cry, we're a failure," Filmmaker Goh Iromoto, who was instrumental in bringing The Farmer's Dog now-iconic (and Emmy-nominated!) advertisement "Forever" to life. "I'll forever be able to remember the line. It was a huge motivating element, creatively as well as to me."
We wanted to learn more about the spot Staff-Picked which became the highest-rated commercial of 2023's Super Bowl and has gone on to receive the Emmy nod (!) So we sat down with Goh as well as the creative team from The Farmer's dog to learn more about their fantastic collaboration process, their detailed outline and even the dog that were the inspiration for the campaign. Watch the episode's key conclusions. You can also watch the full conversation above.
| Project name | "Forever""Forever" Farmer's Dog |
| Participants |
Teressa Iezzi Director of Content/Creative
Sophie Forman, Director of Brand Design |
| The goals of the campaign |
Teressa and Sophie were looking to design advertising that would represent their slogan for the company "Long Live the Dogs."
The company has historically concentrated its marketing on more specific features of its products. But, Teressa and Sophie realized that the Q1 marketing campaign had to clearly bring its mission to help dogs live longer and more joyful healthy lives into focus in a unique method. |
| Goals |
* Recreate The Farmer's Dog mission and rallying cries through a creative, powerful manner
Create an emotional narrative that goes beyond the specifics of the product. |
| Timeline |
The entire campaign took about 4 months from start until the end of it and the break-down of the production akin like this:
October November | Goh is sharing his pitch with the team. December | Shoot January | Post-production February Live! |
| Resource | The Farmer's Dog team worked incredibly close with Goh to create the end result. Goh played the role of creative mastermind as well as project manager. Teressa and Sophie played key roles as stakeholders in the creation of the idea. The three of them worked together throughout the process of development from start to end. |
| HTML1 The principal to Takeaways |
* Put money into your short
* Focus on the story rather than on the product * Great work deserves great promotion |
Article was posted on here