The Game Localization Experience Story Four-fold revenue growth for South Korea -

Nov 18, 2022

Out of the Park Developmentsquadrupled revenues in South Korea -- the fourth largest market for video games worldwidein part by bringing its benchmark game into Korean.

I talked to Richard Grisham, former COO of Out of the Park and director currently for Business Development at Com2Us which is an Korean development firm that bought Out of the Park in 2020.

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Those quadruple sales in South Korea? We can assist you.

Many people throughout the world when a buyer entered the shopfront Out of the Park experienced an amazing change. It appears however to be the case this time around. Korean version of the game had a lower conversion percentage than alternative version, despite the fact that they released an English-language variant of the game.

Out of the Park uses the checkout feature to facilitate e-commerce through Out of the Park. When a buyer is ready to complete their purchase, they will be taken to an online storefront operated by .

After several calls between "s Customer Service Department," they had the ability to resolve the problem.

"It is obvious that the expectations of the typical Korean client is that they do not need to spend $40 for an opportunity to play. What we must be capable of doing is show the cost of the game on the last page, which is shown at the time you pay," Richard explained.

If Richard had added the price of the game before the process of checkout The conversion rate would increase substantially. This is Richard talking about the issue.

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