Creative tips and tricks

The Global Expansion You Want Is Within Your Reach

May 12, 2022

Selling your products to the rest of the world

If you concentrate solely on only those in the U.S., you can just touch 12% of the worldwide online purchasing populace. If, however, you're among the nearly 300,000 U.S.-based firms that export their products and services to other countries, you'll be part of the group of companies which have an average of 17% higher income than competitors.

Also, if growing your business is your top goal then it's time to think at ways to expand into new countries.

In the past, international commerce has been a huge task, with the exception of large companies. Nowadays, the infrastructure is now available to smaller businesses that are linked to popular platforms such as Amazon which makes it feasible for them to offer cross-border sales.

Shipping, check! Payments, check!

Most difficult is selling to multiple countries.

Marketing with Google Listings as well as Ads

Since the beginning, businesses use Google's methods of advertising to reach potential customers, both current and potential.

Advertising for your shopping products, which you are able to regulate by using the Google Merchant Center, show your products to people actively looking to buy across Google platforms.

Despite the ease of use offered by the Google Listings and Ads extension advertisements to multiple countries meant it was necessary to develop your own campaign specifically to each country you would like to target.

For example, stores had the responsibility of putting together an entire campaign that could reach out to people living in Spain and another campaign that targets people in France too.

We heard you yearned to find a more simple solution and we even listened to you!

Introduce Multi-Country Advertising: Multi-Country

It is among the very first platforms integrated with Google's Multi-Country marketing update. You can now include as many countries as you'd like in your campaign. If you're creating an ad campaign within Google's Google Listings & Ads extension screen, you can simply choose those locations that you wish to focus on and then remove ones you don't.
     It's automated. It's simple. It reduces the distance between your company and potential buyers around the globe. As a result, your business will be able to expand and sell faster.

creating an ad with Google targeting multiple countries

You can even use the free Google Market Finder tool to locate new markets around the world.

Simplify your campaigns, expand your audience

Multi-Country Advertising streamlines targeting shoppers all over the world. This includes:

  • Expanding Expand your reach with multiple countries included within one feed.
  • Budgeting handle everything within one budget for a campaign.
  • Displaying New markets can be reached through Google Search, Maps, Shopping, YouTube, Gmail along with the Display Network, and the Discover feed.
  • tracking Tracking HTML0: Bear on top of your stats and run your campaigns direct from the Dashboard.
  • Optimizing Your performance over every region.

The overall puzzle is completed It's now time to examine the larger image

Whatever way you want to slice it, you're in the right platform and using the right tools at the correct location at the appropriate time. It's time to pursue your goals!

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