The latest news: Apple Revises App Store Link-Out Rules in the EU DMA, however the charges are still high.

Apple has updated its App Store's rules to ensure that it is in line to the European Union's Digital Markets Act (DMA), but the fees associated with the changes that were made by Apple remain quite high according to an article in The Verge.

The significant changes are explained in six bullet points on Apple's News and Updates page, users are encouraged to read the fuller detail of the most recent updates in the developer's manual.

Highlights include the mention of the possibility of "offers that allow users to purchase items at a location of their preference," developers being able to "use an actionable hyperlink that can be tapped, clicked or scanned in order to direct users to where they want to go," and that "Updated the business terms used by apps with the external purchases Link Entitlement feature is currently in the process of being developed to correspond with changes in these features."

The changes will take into effect "this autumn" (no any other exact beginning date is specified).

"Nearly an undetermined 20 percent charge to developers'

According to the article from The Verge, "Apple has introduced a 20% developer charge in the the most recent EU updates" the updates appear to give developers more flexibility when it comes to the ability to link with purchases that are not available through Apple's App Store.

The costs associated with this feature are so steep and limiting "it's hard to imagine anyone benefiting from the program. "

This is because when developers decide to join this StoreKit External Purchase Link Entitlement (EU) Addendum, the costs associated include a 5 percent initial acquisition cost along with the 20% Store Services charge that is applicable on "sales of digital products and services on any platform during 12 months from when the installation was completed which includes updates to apps as well as the reinstallation of apps."

The Verge states the fact that apps that are upgraded or reinstalled by the user set the clocks to the remaining 12 months in order to cover an ongoing service fee to the app store. There's an array of tools and software that could lower fees by allowing support for other app stores that are third party or charging auto-renewal subscriptions that are eligible as developers, or even being included in Apple's small-business program. However, the ongoing costs of 12 months resetting at updates or reinstalls makes the fees "endless."

A recent TechCrunch piece that reads "Apple updates DMA app store approval link-outs with less restrictions, and a new fee structure," further clarifies some of the distinctions between the various terms Apple uses and the fees associated with them that are both newly created. For example there is"Store Service Fee" which will become "Store Service Fee" It is "a 10% commission or 5% discounted commission (e.g. developers who have enrolled into the App Store's Small Business Program) in conformity with the terms of Apple's business; or 20% standard or a 7 percent discount, in accordance to the terms of the current agreement between Apple and."

Information on the fees for each alternative terms Addendum to Apps that are located in the EU and an external StoreKit Purchase link Entitlement (EU) Addendum can be found within the Commissions section on this Apple Support page.

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Katie Stephan Katie Stephan is the Senior Content Strategist for . Alongside her extensive experience in marketing, she also holds earned an MFA in non-fiction creative writing and has been a part of the community she lives in by giving writing classes in the colleges.

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