The most successful hybrid events in 2022

There's no reason to wonder why the majority of event professionals intend to utilize hybrid events as their preferred format once in-person events resume. Our community recently took part in a poll on LinkedIn and found that the vast majority plan to produce online events (38%) as well as hybrid ones (38%) while only 6% plan to create only in-person soon. Hybrid events offer flexibility while helping you to be more in compliance with local regulations for health and safety. an intimate experience in person.

In this article, we'll talk about what constitutes the hybrid event as well as take a look at some of the most successful hybrid events from 2022.

Let's dive in!

What would a hybrid event take on?

Hybrid events are a main event that offers two distinct but connected events. The connection shared between the in-person as well as virtual participants is what makes up the content of the event. The hybrid method can complement the event format, which includes trade shows, conferences, meetings and seminars.

• On-demand and live event media. Live content can functional similar to a live television broadcast. Event organizers can upload pre-recorded content that attendees can watch anytime.
• Polls and live Questions. Polls and live Q&A help remote audiences get the impression that they are present in the room, with speakers, and are able to participate like an participant would.
• Breakout rooms. Streaming breakout sessions during the actual event will allow viewers on the internet to participate.
• Networking tools. Chat functionality, video, profile creation, and 1-to-1 meetings help in-person and digital viewers connect.

One of the best hybrid examples from 2022

Now that you know a little more about Hybrid events, the question is how can create a successful one? Here's a look at the top hybrid events that have yet to motivate you to get your hybrid event going.

 Inbound 2022

INBOUND INBOUND, powered by HubSpot, brings together thought leaders from around the world in marketing, sales as well as customer satisfaction as well as revenue operation. Their first-ever hybrid event kicks from September 6th to 9th, 2022.

In-person as well as virtual tickets on offer, INBOUND is ensuring that remote audiences will have a dedicated experience of their individual.

Virtual ticket holders can gain access to specialized "Digital Only" material, specifically designed for ticket holders who have virtual tickets. Content on-demand will be available for one year and accessible in 24 hours from the last day of the event. Not to mention all audiences are able to join to the Inbound community via meeting ups, social gatherings and chats.

When it comes to hybrid, a community is crucial for an event to thrive.

 B2B Summit North America

B2B Summit North America is the premier event for B2B managers and sales executives to strengthen their business plans. This event, which was hybrid in nature, took place on May 2 2022 located in Austin, Texas and featured breakout sessions, connections with peers, and inspiring keynotes for every participant and attendee regardless of location.

For those they participated virtually the event provided a platform orientation to not only ensure that participants were comfortable getting around the venue, but to also help participants maximize the enjoyment. It also included an online marketplace for sponsors with collateral for sponsors as well as participation opportunities were displayed. If you are a person attending the event, small 1:1 meetings with top analysts offer a space to talk about top business issues in addition to other advantages.

Remote audiences want all the content your event offers. By putting all the resources at the same time to encourage engagement from sponsors and , of course, makes sponsors happy.

 Gainsight The Pulse Everywhere 2022

Gainsight's Pulse Everywhere kicks off its new hybrid event on August 17th at the Moscone Center in San Francisco. The veteran hybrid event offers both in-person and virtual ticket options. Every ticket holder will have access to the most recent studies on customer satisfaction communities, customer satisfaction, as well as the most important trends to follow. This event is jam-packed with information to help their attendees understand the most effective practices and methods for creating exceptional customers experiences.

You can expect virtual networking events to mimic the spur of moments conversations that take place during live events. If you need to convince your boss to go to an in-person event you can download a simple template ready for download to demonstrate the importance of the event for your boss.

 #FinCon22

#FinCon22 launches their event experience in September Orlando, Florida. Digital marketing events for personal finance content creators is going further with regards to live networking. This year's FinCon will have an important hub in the World Marriott Center that includes opportunities to network at meetups as well as lounges, booths at exhibits, live sessions and roundtables along with many other activities. The majority of FinCon's schedule is targeted at in-person visitors, specific ticket holders will have access to on-demand event recording and other content once the event is over.

When considering your gathering, be sure to prioritize features that encourage connection between in-person and virtual attendees. Be sure to also consider ways to make money off your content on demand.

 Empower Conference

One of the first significant hybrid conferences that took place during the last time was Empower 21. In-person attendees and virtual ones are able to access a virtual platform for the event. Participants can interact with one other, view the agenda, information about speakers as well as other information. In-person guests, security protocols like mandatory masks and social distancing had been put in the place.

This hybrid event proved that businesses can still hold successful and secure in-person events when they follow health regulations. Empower Conference Empower Conference returns in-person to the Irving Convention Center on February 28th, 2022.

 TwitchCon

It would be no surprise it was Twitch is the streaming online platform for gamer communities was solely focused on virtual experience. But, Twitch recognizes the importance of a mixed experience. For several years, TwitchCon featured live entertainment, music, panel sessions meetings and events, as well as tournaments. Through their website, which allows them for streaming content TwitchCon fans benefit from social interactivity and effortless engagement in everything live from the convention. TwitchCon is held by San Diego and is scheduled to be held on the weekend of October 7 to 9, 2022.

 Apple's special Events

One of the most impressive examples of events that are hybrid is Apple Special Events. As long as we can remember the special events of Apple have been live streamed to viewers across the world, introducing the latest Apple gadgets, tech, and more. In 2019, an audience of a thousand people as well as two million remote viewers watched Tim Cook unveil products like a new iPad as well as a new Apple Watch, and the new iPhone 11. Though hybrid has since expanded to more levels of audience interaction and reaches 99.95 percent of a company's entire audience from one event isn't a small feat.

 WEC Grapevine

One of the largest association for event and meeting industry was a pioneer in hybrid technology in the year 2021. The trend is worthy of mentioning. WEC Grapevine ran a 5 day in-person conference with more than 20 concurrent sessions, resulting in 1739 attendees total. It was 608 in-person and 1131 digital attendees. MPI determined to demonstrate the safest way to bring back corporate meetings and other events. The hybrid event proved to be a huge success that it began at Las Vegas in June of 2021 offering both the in-person experience as well as a online experience. Both were 100% live, happening simultaneously and allowed attendees to take part in the way that's best for their needs.

 Social Media Marketing World

An ideal hybrid event that is attended by influential social media users can be found at the Social Media Marketing World conference. It is held in person at San Diego and offers high-quality content to inspire social media marketers to be that are featured on the most popular social media social media platforms. The virtual element allows the remote attendees to partake of the same information electronically. Registration is a clever process and allows attendees to choose different ticket levels to increase their audience. Tiers vary from 100% virtual, online video access and access passes for all. All-access provides live on-location access to all presentations, keynotes, and recordings, and more.

When building your hybrid event take into consideration the various ticket options and tiers to will appeal to your target audience and to create an event that is curated.

 The New Yorker Festival

The beloved New Yorker Festival is back with their annual celebration of news, politics, literature, film and music, art and popular culture. The festival this year features the combination of online, live streamed and live events across New York City. In addition, the New Yorker Festival includes tickets for "Dining in Events" that offers curated meals delivery to New Yorkers who are attending across the five boroughs and a virtual conference with chefs responsible for the meals.

When building out your next event in a hybrid format, look to incorporate exclusive events that mix virtual connectivity and some in-person interactivity.

Hybrid event FAQ

    What exactly is a hybrid event?    

A hybrid event is a one-time event that is designed to provide two different audiences. The main feature of the concept of a hybrid event is the fact that both attendees share experiences connected to each other as well as event-related content via the use of a digital platform.                     What are the various kinds of hybrid events?    

All events that are able to be conducted both on-site and virtually, can be a hybrid event. Hybrid events are also perfect for people who cannot attend in person because of health or safety reasons and have a budget that isn't enough for travel or when the on-site event's capacity is not sufficient.                     Why are hybrid events going to be the norm in the near future?    

Hybrid events of the future are expected to host a community in-person, while a large global audience will be able to take part via virtual. This means we are in the midst of a digital future where measuring the behavior of online users will form the future benchmarks of success.

Wrap around

Here are some final ideas to keep in mind in putting together an event that is hybrid event:

• In-person attendees will thrive from the experiential aspect. Make sure to give exclusive, in-person experiences to participants. Think about hiring live musicians or entertainment for the physical aspects of your celebration.
• Let attendees choose from a range of ticket options. Let attendees decide what they would like to do. It will help them feel not just more relaxed with the experience and enhance their involvement in the manner they choose.
• Engage a team of production. Working with a professional AV team and event management companies can ensure seamless execution and hybrid development.
• There are no set rules. Hybrid calls for an endless amount of creativity. Do not be afraid to try new ideas and build on your early lessons.

 The first version was released on September 13 2021. It was updated on May 18, 2022.