Creative tips and tricks

The One Who Started This Business Turned From a dream to create into a $700,000 business

Aug 22, 2024

Cassandra Aarssen, founder of Clutterbug is a home organization personality who is a motivational one, and it's what is the real meaning behind the saying "do the things you love and you'll earn money." Clutterbug has helped hundreds of families across the world.

This blog delved into the slow-burn of Cassandra's fifteen-year-old-in-the-making story that has inspired people all over the world. We'll explore how her passion-turned-hobby-turned-business didn't see any profit for the first five years, and then how she made more money in one year than she would've made working a normal job for 10 years.

"Being in a position to pursue your passions at home with children to raise and making income is a true blessing and my goal was to help other families to achieve similar results. "

In this essay, she explains the methods that persistence and perseverance was the key to her success towards achieving her dream career.

Find out how Cassandra made her passion money:

She found her niche

Clutterbug comes from Cassandra struggling with managing her status as a "super slob" who was struggling with an overwhelming amount of clutter. Then she decided enough was enough and chose to put aside the mess that was taking all her time. The fire for a fresh enthusiasm was sparked when Cassandra was aware of how beneficial it felt to have your home under control. She was determined to aid those who feel that they're not making enough progress as maintaining their home as a part-time occupation.

Cassandra described how the expansion of her business came naturally. She was so inspired by her personal journey that she decided to take it in the right direction, and made the decision to aid her family and acquaintances, which ultimately brought her customers and ultimately led to the creation of an amazing company which helps individuals manage their lives and let them concentrate on the things that are important.

When asked how she got to that she was needed by her talents, Cassandra laughed and said she didn't think about it at all. This was due to her passion to assist other people get rid of their clutter. Passion in organizing was the basis for the success of her business. What, if anything, could you ask her?

Cassandra said that the secret for her accomplishment was quite simple:

"Be sincere and honest with your customers. Being true to yourself is what will make you your own advocates."

Prior to the success of her online classes, which are only a small component of her overall business Cassandra worked for years to build an online community of followers. She emphasized that she was operating with the mindset that "I want to help others"," making content with an aim to make the lives of her followers better, she cultivated an active and loyal group of followers.

Cassandra's dedication and passion is what drives the sustainability of her organization and its community. Her story is a great illustration of how whenever you're doing something you love the results are bound to come!

Her approach to making content is easy

Cassandra's love for organizing began 15 years ago, and within the past ten years, she's made her own business that's profitable by offering advice and informing others. In response to questions regarding the method she employs in creating content, Cassandra stated that she's maintained the same simple method.

     Her secret for creating content is to make it have worth.

By adding value consistently, Cassandra created a following for an entire lifetime. Content creation regardless of whether it is affordable for the people who purchase this or not establishes trust and connection. Utilizing content that is free through sales funnels is an excellent method to attract customers, and let them see you're a trusted and credible source.

Leveraging free content such as guides, ebooks and even as printables with useful advice could add value to people's lives. When it's the right time to ask "hey do you want more information? I have courses online that you can learn from," there is an exceptionally high rate of conversion since the majority of people trust your content.

Cassandra often creates frequently on YouTube videos and podcasts. Later, she reuses her videos and podcasts to create Instagram reels as well as TikTok. When she's using different social media platforms to promote her business, she says that she's not caught up on staying on top of the trends on social media. The pursuit of trends can be tiring. If you continue to do over a period of time, it will become job that you haven't enjoyed.

The message she emphasized was:

"Make items that you enjoy making. Make content that you like watching."

It's easy to get confused by the game of numbers. Cassandra says she's connected to numerous people who have a lot of fans in her field who earn less than her due to the fact that her subscribers and followers are not exactly the same quantity of dollars... the active public is.

The goal is to keep the process of creating content simple.

Cassandra's most important tip for those seeking to develop content for the web is not to think about perfectionists, regardless of whether or not you're creating bad, shoddy content. Simply put your content out on the internet. Don't wait to have the perfect outline before you buy high quality equipment. You get better by being consistently. She has met the most successful creators are people who invest minimal amount of money and effort to create their work.

The woman has remained steady

When asked about her content creation process, Cassandra said the key is the consistency.

There are no commitments to herself and she commits her time and energy to post one YouTube audio or video every week. The number of videos and podcasts she posts has shown a steady and increasing growth. Cassandra isn't planning her content beforehand and simply depends on the mood she's in at the moment. This is one reason which have caused her fans to believe that she's authentic and real.

The host said that she's not seen any viral videos or sudden success, which some creators would like to see (although that's not always the case and occurs in the long term). Her steady and slow process has resulted in a devoted and loyal audience which has been a major element of her show over the years and years.

An aspect Cassandra is extremely pleased about and shows how well her work for her causes has been rewarded. This is the Clutterbug quiz that helps people discover their own personal organization manner. Nearly four million people have taken the quiz each throughout the past five years.

Cassandra's advice: "If you're persistent and keep going, the outcome will be worth it when you've completed."

To get your message to the right audience you must have the attitude of "I am in love with this and I'm eager to share it with your." If you're willing to put your name on the map as often as you're able to, and produce videos that you enjoy and like and enjoy, you'll succeed in building your network of people who follow you. It's the best thing about it is that they'll want to assist with your problems since you already have their support.

The course online was created by the instructor.

Cassandra recognized that YouTube podcasts as well the other similar content available on social media sites were not as "to-the-point" and about entertainment. She set out to design something more detailed and had greater impact. A course online could help take her company to the next level.

"There's something special about an online course that's similar being able to work with a student one-on-one an individual and teaching them how to transform their lives," she says.

Cassandra developed an online course that included ebooks, videos as well as printed material. Students were taught how to declutter and organize. When the course is complete, she will certify students with the qualifications of an organizational specialist, which allows them to start the business that they wish to establish with confidence. More than 5000 individuals started their own companies following her courses. While this isn't an industry that is controlled, often the possession of a certification can be the difference in having a go or not.

Cassandra was able to choose to host her courses online thanks to an easy system that is all-in-one and manages the page that is used for landing along with sales and checkout pages for students. It was also enjoyable to offer free classes as well as set prices for the classes her own. The instructor explained that her landing page feature could be put on her site and linked to her classes pages.

A process for creating an online course is something that you could create once and never have to think about it for a while. Cassandra can enjoy the freedom to pursue other interests (for instance, she has just was hired as an emergency responder!) since she is earning ongoing earnings that are not dependent and that can provide her steady income for the entire duration of her professional career.

Her classes were advertised in a natural way

Since Cassandra has such a massive following Her online course's popularity wasn't due to insane strategies to sell, but organic leads. Her audience is mostly women who are between 30 to 70. Her capacity to generate sales are because of her communities on the internet that she developed.

But, Cassandra said that the best tool to use to run her business is an email database. It's the best convert rate and the only database you'll have ever. Her email list currently has around half a million subscribers She often reduces the size of her list when people don't want to be.

Her worth could be determined by her personal values.

Cassandra will often be met with astonishment whenever she says that she didn't make a cent during the first five years. Her first step was to express her passion for the field of management. It was truly a satisfaction and she did this for a mere penny.

If Cassandra was to make a choice that she wanted to make, she'd choose to pursue her love for the industry and transform her love into a lucrative enterprise in the past. Cassandra stated that for the course of time, she was struggling to sell her services to customers and making money from the services she provided.

Her experience taught her that giving the services of her business free of charge is a mistake since she was not making money However, her customers didn't treat the advice in the same way. Cassandra witnessed the most dramatic change of her followers when people began paying for her services to gain the knowledge they needed for their home to become more relaxing.

"Something remarkable takes place when there's an exchange of dollars. it will make people more determined to take action in order to make a difference in the way they conduct their lives. "

The day Cassandra launched her first course online, she splurged just $24 to complete the course. She made more than $100,000 during the year when she launched her first online course. The creator of the course declared in that time that this was the largest sum of money she's ever earned in a single year. The experience blew her mind and fundamentally changed the way she saw her company in general. After that, her hobby transformed into a profitable business!

The most difficult part was to understand the value of her work, and putting her efforts to good use. It was her first online course, priced at $24 through time however, she realized that the course wasn't taken in the same way and with the same dedication to the course as she had imagined it would be. She decided to increase the price by 150 dollars, after considering that the effort, time and time as well as the tools as well as the certification of the course. than she thought they would be.

What's the most remarkable aspect? More people have purchased her course on the internet.

In the time that Cassandra began valuing her skills, many others considered it to be an achievable program, and saw the program as valuable, as well. Alongside earning greater, she also could aid more people.

Her efforts have created an active community

Cassandra's Clutterbug idea is the idea that there's no universally applicable for all. With this approach she developed an active artist community with a variety of outlets.

The students have attended the courses online and are involved in the courses of the group and community. In the first class "Organizing Professional" she doesn't provide an upsell, however in the next class "Take the home you love back" there is one-time renewal fees of $10 for membership in the group which has proven to be highly effective. Two of her courses complement the other and she's considering including an option for membership in the near future.

Certain of her customers have paid memberships, however Cassandra is able to find a balance between paying members for courses and content. Also, she ensures that her members are engaged and actively engaged. The goal of her website is to give the most value for everyone.

The focus was on the correct way to conduct herself.

Cassandra has a real passion in her work and one of the most enjoyable moments of her day is reading her fans their comments about the ways they've impacted the way in their lives for more positive.

Creation of content should concentrate on inspiring and teaching your fellow students. After you've made something, it'll continue to help others in the background. Cassandra knows that she'll never tire of making her love into the business that is profitable.

"You don't have to cultivate the skills you have developed in order to improve their efficiency This is one of the most rewarding careers because you get to do things that are new each day."

Lessons learned from Cassandra for future course creators Don't think about the method you use to create. It is important to have a sense of enthusiasm and passion for the work you're performing.

Are you ready to leap into the realm of online course development? It's free to start charge today.

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