The Parisian Classic: Now Online with the Help of

In the 18th district of Paris lies the Marche Saint-Pierre. The Marche Saint-Pierre is known for its rich heritage of French textiles, this is where important choices are made for the next season in the world of fashion and upholstery, bedding and more. This is where tourists, locals, and traveling professionals alike visit to check out new trends and classic styles in style. It's possible to catch a glimpse of an iconic designer walking through the streets, while you chat with a crowd of enthusiasts looking for the ideal new style.

Since 1990, it's also where you can discover in the 1990s, you can also find Lionel which was a business founded in 1990 by Houri Lionel specializing in wholesale and semi-wholesale fabric. Four shops - French for shops - in the St. Pierre market alone, Tissus Lionel is a steadfast presence in Parisian textiles.

In the year 2017, Tissus Lionel sought to expand their presence in the world of textiles through bringing their retail services online. Today, their growth is evident with partners like Disneyland Paris, Lido de Paris and the world-renowned Opera National de Paris.

Not far from the historic St. Vincent de Paul cathedral and mere kilometers from the Arc of Triomphe There's another location Their first shop that specializes in textiles for hobbyists for art and entertainment.

selling to Paris and beyond: Increasing sales with ecommerce

Tissus Lionel depended on their stellar word-of mouth brand and their in-person sales for more than 20 years. The company was founded in 2012 and created a simple HTML-based site. The site was live in 2016, and visitors were able to browse an online catalog and call to place orders by telephone.

Their aim was to be the leader in quality textiles on the internet at an affordable price. They collaborated with an agency on a full-scale ecommerce solution, and was launched with over 800 fabrics.

Soon after they joined forces with noted creator Julien Gerardin to build something which could keep up with the constantly evolving world of ecommerce and scale with Tissus Lionel's growth and its future plans.

The end result was TissusLionel.com A fully-responsive ecommerce site capable of meeting the needs of both individual as well as professional customers.

On this site and in the stores they have, you'll discover wholesale fabric ranging from jersey and cotton to felt leather, waterproof choices along with other options - that span an array of interests and budgets.

All told, Tissus Lionel now lists more than 4,500 SKUs on their website.

Selecting an eCommerce platform

Tissus Lionel invested a great deal of attention and time into choosing the right e-commerce platform. They compared a range of different content management systems (CMSs) before arriving at an informed choice.

The platform has a worldwide reputation. the platform needed to support their current business and provide the capacity to grow. With over a million SKUs and products, the website needed to be built on a solid foundation that would serve as the foundation for their developers.

Utilizing the appropriate equipment

With extensions a key draw to , Tissus Lionel uses several on their site. To pay, they utilize Viva Wallet - a popular payment platform used by European merchants - and PayPal.

They make use of Cubyn for logistics management, though a special API integration is required.

Viva Wallet

Viva Wallet solves these issues and is the reason why retailers find it so helpful.

Tissus Lionel came across Viva Wallet through the recommendation of a neighboring merchant - which is a positive sign of the reliability and quality of the service. Tissus Lionel has now listed it as one of their most valuable tools.

Outside of the personal recommendation, Tissus Lionel chose to join Viva Wallet because of the numerous payment options and the ability to link the online payment system to physical location.

At their retail stores They appreciate their modern payments terminals. On their website, Tissus Lionel is thrilled to accept payments straight from the page of orders.

  "The Viva Wallet implementation was super-fast," says Tissus Lionel Web Ecommerce Project Manager, Gerardin Julien. "Our conversion rate grew by more than 2% and our funnel for conversion decreased by 1 step."

Tissus Lionel says they haven't had a single problem within the past year since they've started using Viva Wallet. Julien has also said that "the set-up process is among of the easiest we've experienced in comparison to other payment options such as Stripe, PayBox, and PayPal."

A website that they're proud to be associated with

Tissus Lionel's high standards of excellence is the key to their continued growth. Their website isn't any different. In the announcement article on their website they guide customers through the advancements they are most proud of.

This includes one-click registration via users' current Facebook as well as Google profiles and enhanced security features, order tracking and wishlist features as well as the possibility of requesting samples, delivery for free locally, and more.

Tools like Viva Wallet make financial management easier for staff while providing an easy way for customers to make purchases. This results in operational efficiency and a higher conversion rate.

A trip to Paris might not be within your reach however, with Tissus Lionel, the Tissus Lionel ecommerce site - developed using WordPress - you can tap into one of the largest textile firms in the world at the convenience at home.

Watch their site live visit TissusLionel.com.