The Playbook for Creating Instructional Videos Course
Online classes requires a lot of hours of work and can be an extremely time-consuming process, particularly if you produce a large number of instructional videos. What can assist you to speed up the design and creation procedure? Storytelling
Elise London is our resident expert in video who produces each of our internal and marketing classes we offer. London explains that the most important thing in creating engaging online classes is using stories in order to convey and organize the content.
The ability to identify the primary narrative to be told about the topic and arranging your content with methods of storytelling that use hero's Journey will change the game. What you should accomplish to create your own, manage and develop an online course that's effective and will require the tools you'll need.
Jump ahead:
- The perfect subject to teach online
- A method for creating and structuring online course you're offering
- Shooting your course video content
- Are you in possession of the capability to create your own online class?
Choose the ideal subject for teaching on the internet.
There's no reason to think of a brand new innovative, outside-the-box concept for your course.
Select a topic that has already been a hit. Understanding the general public and the goals you want to achieve will help. Here's how:
Find out about what's happening right now.
Make use of data measurement tools, for example Google Analytics to find high-performing publications. Find an ebook with a specific subject which is extremely effective? Consider expanding it into a detailed video course.
It's also possible to survey your list of email addresses to find subjects that would be a good fit for taking an online course. It's also possible to have the same survey distributed through social media (if there's an active crowd there) and to communities you're a part of.
Remember that the aim is to locate an area of the course that you are relevant to.
Make sure to do it in the deepest part and not broad.
The answer? Examine the emotions that an audience must face when tackling a topic.
Are you asking you:
- What difficulties are our readers facing as they try to resolve the issue?
- Are there emotions that afflict you? Do you are in need of help getting rid of?
If you take live streaming for example, there could be anxieties in the early stages of making a live stream. A topic for a class might be "How can you easily set up live streaming to ensure that you're not overloaded."
A tip to help you determine the course's name.
When thinking about names for your class, consider what your target public thinks on the subject that you're working on and include this into your title.
The design and structure of the online course
Elise recommends using the story of a hero as a base for an online course. It contains:
- The solution to the problems which students confront. Find these by asking the appropriate questions regarding the topics of your course.
- helping them to overcome challenges and finding solutions. It is the perfect time to break the topic into sections and video lessons which each lesson responds to an inquiry.
- Giving them the possibility of transforming. Give them additional tools like checklists, templates and other forms that will assist students in applying the information they've gained.
Here's how to dig out your target audience's needs and goals while preparing and organizing your program:
Find out what kinds of questions your intended public might ask
Do not think about it. Instead, follow these actions:
- Browse Reddit as well as Quora to create an index of questions that are frequently asked.
- Calls and surveys to students to answer questions directly.
- Answer calls of customers of sales and support staff for common inquiries.
- Discover the index pages of Bestsellers on Amazon for a greater understanding of the subject areas they discuss with respect to the subject of their studies.
If you've hosted webinars on this topic It's possible to look at questions that participants have asked for information to inform your study.
The topic of the course could be broken down into buckets
In the next step, you will be able to use the topics and concerns of your intended public and break your topic down into sections of narrative that build upon each other in the following stage of the learning journey.
"Instead of saying that you're going to demonstrate how using an interactive software' (which is a broad one that is difficult to get my head about) rather, be able to say "We're offering you a beginner's course, an advanced or intermediate capability. This way, the subjects (for the online course) are likely to fall into one of three classes." Elise London, Senior content production manager
Simply cut "disparate ideas " in smaller chunks and then place them in buckets to ensure that, looking at the course from a distance, it appears to be more manageable."
Pro tip on course structure
It is important to define the structure of your class in order to be able to meet the needs of students at every stage of their learning journey. It is easy to share too much and confuse students because of the burden of specifics (a mental bias which assumes that the students are as knowledgeable as you are). Review the format of the class to ensure that the class is simple.
Video lessons to be planned
- It is essential to address what your students are facing with respect to the issue the video lessons can address.
- Answer the questions by providing solutions to the issue that they're confronted with.
- Go through the video and offer additional resources that can assist students to make changes.
Videos on demand with scripts
pro tip
Shooting your course video content
This will require equipment
If you're in search of a top-quality manufacturing and set-up tool kit, you'll need:
- Microphone camera (two at a minimum) along with an additional three or four point kit to light
- learning Management System (LMS). It's the platform for instructional videos, which makes it easily accessible to students. Examples: Teachable, Podia, and Kajabi.
- . A free video platform that allows ads-free recording, hosting and editing. You can add interactive components to your videos for educational purposes that you upload to your LMS.
- Teleprompter. Screen device which displays words that are displayed on the screen in order so it's simple for people using the screen to capture videos.
- Music pedal. An affordable, foot-operated keyboard which allows you to alter the orientation of slides that are displayed on the screen.
Making the perfect video production setting
Elise suggests:
1. Don't use lighting sources that are overhead, such as fluorescent lamps.
These can cast dark shadows over your face. The fluorescent light may flicker and create an emerald hue that can alter the look of your video.
2. Record in the dark without illumination source
Natural light patterns shift throughout the daylight. When you're making videos over a long period of time and the quality of light in your video won't appear as it should, Elise warns. Additionally, it could cause problems if you choose to copy sections of a video to one.
3. Set your cameras at different angles
The second camera isn't able to "just enhance editing" (which can be useful even if you're working with a script in the event you're able complete the entire editing process in one take) in addition to keep you from becoming bored while looking at the face of your instructor."
"More important, a different camera could be utilized to cover the cut" Elise adds. "So should you determine that your message isn't going to be revealed in an instant, the ideal option to cover up the cut is using B-roll or cutting it out of an additional camera."
4. Clean background, free of clutter
Beware of bright colors such as magenta, orange, and yellow since these can create reflections in the color and can be distractions for the viewers. Choose neutral backgrounds such as deep blues, grays, and soft white. They look amazing when you look them on the camera as well as they are easy on the eyes.
Recording your online video course
It's natural to feel somewhat nervous. If you've spent your time making the list and recording the direction of your recording you shouldn't have a problem.
5. Make sure to use the Teleprompter
Teleprompters can be a fantastic way to avoid being stuck on a screen freezing trying to recall the tasks you'll be required to complete during the next.
It makes recording easier and aids with editing However "it also helps you maintain eye contact with the camera while you're looking at the teleprompter's display," notes Elise.
6. Make use of a music pedal change between slides
"Instead of having a mouse or keyboard it is evident that on your hands, you could make use of the music pedal in order to switch the slides that you're playing. It's basically just the equivalent to playing with a USB Bluetooth keyboard with a left and right. The user doesn't have to pull out the keyboard or mouse to allow it to advance."
Editing videos at-demand
Make sure to trim the content for clarity and provide an engaging experience for viewers using these top practices for professional:
7. Refine your edits ruthlessly
8. Incorporate B-roll video content in order to ensure maximum participation
One way to break through the monotony of video that has talking heads is by switching between cameras at a regular speed.
Additionally, you can add animations and graphics into your stock video or make customized recordings to create an engaging learning experience.
9. The interactivity layer is
- Enjoy a build-your-own-learning path
- Click on the video hotspots listed below to dig into more learning sources
- Skip sections which are relevant to them (useful to make in-house films for onboarding)
Interactive videos boost viewer participation, resulting in better retention. You can also test the students' abilities with taking video tests through Interactive.
Ready to design your online course?
The process of creating a course in which is loved by your audience is as simple as:
- You must be specific about the issue you're trying to resolve.
- Converting the information into a cohesive narrative
- The content must be organized so that it is easy to comprehend and be able to follow
Make sure to use the proper equipment. can alleviate the strain of making high-quality videos that provide a stimulating learning experience.
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