Creative tips and tricks

The reason why instructional videos can be a game changer for events |

Jun 27, 2023

It's becoming harder to get attendees to attend events in person or online. If landing page promotions, emails, and social media posts don't get participants to sign up in the quantities that you'd like, it could be time to think about the ways that video could generate excitement and demand to your event.

Videos that instruct are a great way to help attendees to understand the value of your event. Instead of a webpage that outlines the event's details, send an engaging video to the people you want to reach. You can pique participants' interest on topics that will feature at your event, tease venue details, answer common questions, and ultimately show the value of your events through visual storytelling.

While generating early demand for an event is hard, it can be harder to maintain interest once your event is live. In general, online event have a non-show rate of 35%. To encourage people to log into your event, it is necessary to create a campaign to promote your event that entices as well as educates and motivates attendees.

In this post this post, we'll discuss some ideas and instructional videos to help you create FOMO-inducing event marketing campaigns.

This article:

What exactly is an instructional video?

5 ideas to prepare for your event's instructional videos

Video clips prior to the event can help set expectations with guests, build up the space as well as make your event more accessible. Additionally, 47% of marketers think that interactive content is among the most efficient ways to generate leads.

Are you looking for inspiration to help you drum up anticipation for your next event? Here are five suggestions on how you can build momentum using pre-event instructional videos.

Event venue walkthrough

Your pre-event instructional videos are expected to generate excitement. The sharing of a walkthrough for the event video is a great opportunity to inform guests about the upcoming program. They're also a chance for people who aren't attending to be enticed enough to sign up.

Brian Cole, the founder and chief executive officer of the creative production agency edgefactory Explains that walksthrough videos for venues are an element of a program designed to prepare participants to go.

"This video may include visuals of the area the conference is in to get attendees interested in traveling, key bullets to inform the participants and encourage them to participate, and a call to action to sign up," he says.

"Then we produce additional videos, such as explanation videos about how to register for an event, or on how to install and use an app for events as well as a listing of the top 5 things you need to know prior to attending an occasion."

For example, the UK-based marketing conference Atomicon released an ad that gives visitors a taste of the setting, the atmosphere, and things to do. The final message is a invitation to take action in order to increase the number of attendees.

Live FAQ

Do you keep getting the same inquiries concerning your events? Schedule a live FAQ where guests can pose questions in real time. Provide details on what attendees can expect from the event and why they should attend and the date it will begin.

It's simple to make an informative and engaging Q&A video. When you've finished recording your session you can modify the video, add them to an editable template and upload the clip to the channel you prefer.

Screen recording of walkthrough program

Interactive maps

Need to show attendees the location of the main stage? or where the party afterward will be held?

If you're hosting a large in-person event, an interactive map could help the attendees get their bearings before they arrive on site.

Video infographic

An infographic-style animated video can be a way to describe the plan of your occasion's day-to-day program.

The event organizers can make use of animations to explain the ways they can select to book various activities. Or even use an infographic to present the goal of the event.

4 ideas for live events instructional videos

Organising an event can be a challenge due to certain uncertainties. Online registration only takes two or three clicks so registration can be hard to take for. While thousands of people may have signed up for your upcoming online conference but there is no guarantee of attendance until kickoff time and log-in.

And, what can you do to ensure that people stay engaged once they're in the virtual space of your occasion?

Marketers must capture attendees' attention by showing the event isn't just a way to learn new information, but also an opportunity for engaging with the speakers and networking with other participants.

Maintain your online and in-person guests entertained throughout your gathering with these educational video ideas.

Demos

Demonstration videos can be a great option when you need to showcase a product in action. They typically make use of original footage to showcase a product through tests, un-boxings, or someone instructing you on how to use the features of the product.

When it comes to the event, videos of demo may be shown during a keynote speech or during an ad break.

Tutorial

In the course of the event, presenters could present a recorded tutorial video. This clip should teach viewers a new skill for example, the use of a particular device's capabilities.

Alternatively, it could be a masterclass led by an expert on the method they employed to get a certain outcome.

Screen capture a tutorial video

Screen recordings are becoming increasing feature in marketing campaigns. In 2022, 57% of marketers who created video made screens-recorded films.

This isn't a surprise as to why they're an easy way to show instead of telling viewers. What's crucial is editing them effectively so they look on-brand as opposed to amateur. If your event is focused on online technology, then slick screen recordings are a great way to demonstrate the various functions and applications.

Live streamed Interactive sessions

Want your offline participants to participate in your live events, too? Make live-streaming interactive sessions so everyone can participate. If you're planning to host a live session with speakers, plan to have a live poll as well as live Q&A meetings to encourage participants online as well as in person to take part.

7 Ideas for post-event marketing videos

The best event content can continue to be enjoyed for a long time after the event's completion. Excellent event-related content created by the speakers, topics and sessions have the potential to engage participants for a long time until the next event. Event marketers should strive to create brand loyalty through the same event content that is always relevant so that attendees will be eager to attend the next one.

Beyond a standard highlight of an event and let your viewers continue to grow by using these ideas for online videos.

Key Learnings Video

In the aftermath of your event, provide brief snippets of information that will help participants remember the key takeaways from the event or day.

Brian Cole of Edgefactory explains that creating recap videos helps keep your event going even after the guests have gone home.

"After the event, we provide an overview of what took place at the event including interviews from key opinion leaders at the event, from sponsors, or even the staff of the event to thank people for coming," he says.

"This allows viewers to remember their takeaways from the event. It also helps them remember the benefits of attending, and gets them excited to attend the next one," the expert says.

Brian's company, Edgefactory, recently produced an event highlight film for the 2023 Quest SKO IT operations and cybersecurity conference. During the clip, the host speaks with attendees, speakers, and organizers about why they're there, their key learnings, and what they've taken from the event.

Event recap video

Video recaps remind people of what they got out of the event, and also encourage future participants to get excited.

These are also an excellent method of repurposing your event content and extending your reach across the social media channels. Recap videos can include a mix of testimonials, event highlights, and plans for next year.

Lori Hall, co-founder and head of creative at Pop'N Creative, a multicultural marketing company Pop'N Creative explains how an event recap video helped them amplify the reach of an event that was a one-off in collaboration in partnership with Hulu and Hulu in New Orleans.

"We pitched a recap video to guide our consumers through the aspects of their journey and Hulu shared a daily recap every day's events on their social media accounts. This allowed them to capture the impressions on their site and later increase these numbers." she says.

"The Rink @ The Hulu Motel has a total audience of 8.1M which was amplified through our stars, celebrities and celebrities who posted their experiences at The Rink at The Hulu Motel on their networks."

Speaker recordings

Ever gone to a presentation where you've learned something new and then forget about it a few days later? It's happened to all of us. To help attendees apply their learnings beyond your program, assist them through recordings of speakers available on demand.

Provide them with a link to your recordings from the speaker by way of a follow-up message couple of days following the ceremony. It should be easy for them to locate what they're looking to find by organizing your recordings into chapters and providing the transcript in writing.

Following Semrush's Global Marketing Day, the brand posted the recordings of its keynote speakers on the website. Visitors to their site can watch the recordings for absolutely free.

Screenshot from SEMrush event on demand page

Interactive video quiz

Make your event more fun by giving participants the chance to win a prize and show off their competitive sides through a fun video-based quiz.

The event could occur following a keynote address in the wake of a long event or even as asynchronous quiz after the event is over.

Create personalized videos

Instead of sending out an ordinary text-based email that sums all the highlights of your event make sure you send an individual video. Display your face, thank participants for attending and discuss your highlight moments from your event.

Training videos

The majority of attendees take part in virtual events for education motivations. Engage them in learning by sharing videos of training after the occasion. Based on the information from your keynote speakers' sessions, you could create an outline of the tips as well as best practices and key takeaways.

Alternately, you can ask your speakers to create short 10-minute online training sessions loosely based off their presentation.

Follow-up Q&A

Participants may either submit their questions prior to the Q&A, or they can directly ask questions during the live session.

Online course bundle

Make your event an online series of courses. It's a fantastic method to make sure your event isn't forgotten. This is also a method to get people who aren't attending your event involved.

Offer your course bundle for a single payment, or subscription. These course videos will also increase brand awareness for coming events, as well as encourage registrations.

Start creating your own instructional videos now.

Instructional videos can help you promote your event at any phase of your marketing campaign. They're an effective way to create anticipation, encourage participants to participate, and encourage potential attendees to register. The most important thing to make effective instructional videos is to understand the audience you're targeting and to share content that'll entertain and educate your audience.

Ready to elevate your event's online engagement to the to the next level?

Marketing event instructional video FAQ

What do you need to know about making an effective promotional video for your celebration?

A good promotional video should act as a teaser for the event, and create enthusiasm among attendees. You can build hype for your program by presenting video walkthroughs, sneak peeks and highlights of past editions. Keep the promotional video brief and simple, to ensure that it leaves viewers wanting to see more.                 What are the advantages from event-related video marketing?

Video is one of the most efficient event marketing methods to help viewers visualize the event. Utilize your videos for marketing to build excitement ahead of the event, engage participants, and expand the reach of your event after it will be over.                 What should you be aware of when making video content for an event?

If you're planning to create a film for an event, have the right plan. Set clear goals, whether they're raising awareness, boosting sign-ups, and enticing attendees from home. To avoid overspending, set an appropriate budget and adhere to the plan.