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The trainer's salary is $100,000 a year? Training 3,000+ students

Feb 4, 2024

About 15 years ago, Quebec-based Phil Hynes wanted to make changes in his lifestyle At the time, he was his late twenties and wasn't satisfied with the direction took him in his professional career.

"I felt apathetic and I had an unflattering self-esteem. I took the initiative to do something about it," Hynes shares with . "The the only thing I knew I had control of was the way I perceived myself. That's when I started working out. ."

A consistent routine of exercise was previously challenging for Hynes. "I used to exercise for a couple of days and feel good in myself and then would stop for about three to four weeks," He continues. "But when I started exercising regularly, I felt more secure about myself. ."

Being inspired by his renewed enthusiasm, he enrolled in an individual fitness class in a local YMCA. Newly certified, he landed an employment in a local gym. He began working one-on-one with customers. A few years after, he started his own gym. "I always had a desire to do greater," he says. "If I'm unhappy in a situation, I'm the kind of person who'll go on to the next one and not be able to see the next steps following. ."

The facility was operational for a period of four years, until the owner was ready for the next stage of his venture: going online in order to reach a wider audience. As covid was about to end his lease and his gym was getting close to end, creating an opportunity to transition into the creation of online courses. In June 2020, the instructor began his first course online. Since then it was launched, he's cultivated an interest in the subject and has increased his business online and revenue; the course has more than 3,000 people taking part and generates an income of $100,000 annually. In addition, he is having a total of 600K followers on Instagram, 750K TikTok Followers and the 6,000 YouTube Subscribers as being 14K followers on his Facebook page.

Hynes joined us to talk about his experience and help others who create online courses find success in their own niche. This is his tale:

Skip ahead:

     Finding his niche    

Like many other online course designers, Hynes claims that he began his business online without even knowing how to do it; Hynes was just dedicated to learning on the go.

The first course he created online was a workout course that was designed for the general public. He was trying to find his audience. It was not until the list was created of the people he wanted to target as his business began to grow.

To find his group, he tinkered with publishing different content on social networks. "That's why I discovered the only thing that will appeal to my target group: Simple and easy workout routines" the author wrote.

He began targeting the entirety of his posts through social media as well as in his classes for beginners. "These are the people who don't exercise and aren't sure how to begin or don't know the best exercises to do," Hynes explains. "There are plenty of information available; it can be hard for novices to get started. The training I offer is real for beginners to do frequently."

Hynes wasn't surprised that the people who were just beginning to learn about him; when asked what he likes about being a part of this group, Hynes says it always seemed like a calling for him.

"Even in my time as a trainer for people in the gym, many of those who liked me were the ones just beginning their journey," he states. "They were enthralled by my style of fitness, which was different from the typical bootcamps demanding workouts ."

"I find it gratifying to have the ability to help others overcome similar things like me, by boosting confidence in their self and confidence, as well as reaching their personal targets."

The majority of his students females between the ages of fourbetween the ages of four and 65. Eighty percent are located in the US while 15 percent are in Canada. Rest of them are scattered across all over the globe.

     The development of two major applications    

In the process of securing the area he was keen on, Hynes created two, crucial programs, both of that are available as part through a model for membership .

It also offers a membership for beginners, that costs $6.99 USD per month. Participants who sign up for this subscription will get a workout video every week, and they can choose between the bodyweight on its own or a mix of dumbbell exercises and bodyweight. The goal is to complete 3-4 exercises per week since they can access libraries in addition to the workouts each week that he offers.

It also has a 30-day fitness challenge, which Hynes is focusing on right now. It begins by having a welcoming call with Hynes and each new member to see if the course will be beneficial for them. This call helps every individual understand the way in which the program is conducted. The workouts begin with a slow pace beginning with a duration of 10-15 minutes per workout. As they go on the length of each session increases and challenge. When the student is through the 30-day challenge, they can opt to stay signed up for another month in order to be able to access the exercises. It costs the equivalent to $80 USD the duration of a month.

Most of his workouts include the mix of strength along with cardio, flexibility and stretching. "The exercise routines provide an approach that is gentle to exercising as they incorporate exercises which aren't overly challenging or demanding," he continues ."

The reason he decided to use the platform which he wanted to work on was an easy-to-use platform that made it easy for students and creators alike. In addition, when he came across some creators that he looked to host their online courses through the platform, it appeared to be the most appropriate choice.

     Based on instincts of his shopper    

When it came to pricing, he he relied on his intuition to determine the ideal amount. The gut instinct is his main source of confidence throughout his journey as an entrepreneur. "Even before launching my first class, I didn't do any market research" the instructor laughs. "Before the opening of the gym I also did not; I simply knew that I loved helping people and I'd find out over time. Always, I did the right thing for myself. ."

"If you really are certain about the product or services you offer, customers will appreciate the value of your product," says Hynes.

For the purpose of accepting payments to accept payments, he connects Stripe as well as Paypal to take payments .

     Promotion of accountability    

If you want to know why his program is different from the other instructors online, his trainer will tell you it's because of how the program is designed to encourage responsibility. He communicates with all of his students every week, usually several times every week. "Accountability is a major component of any training program," he says. "I examine each student to make sure that they're in the right ."

"I'm constantly assessing how much progress people have made and it's an awesome feature. You can see the information you're looking for what number of videos people have watched and the percentage of the videos they've watched."

Hynes thinks that accountability is a key quality that course developers need to focus on by 2024, and even over the next decade. "People do not want to be seen as just one among a group," he says. "They need to be treated as them that is all the way ."

The intimate relationship that the participant has with him is among the reasons why people stay with his courses. "I never send mass emails to anyone," he says. " I personally send emails to every individual. This lets people know that there's someone who is behind the company and is responsible for their ."

     Market regularly    

While Hynes employs a variety of social media platforms in order to reach out to his intended viewers, his most important goal is Instagram.

However, Hynes hasn't cultivated an massive, continuous audience in just a couple of days and his Instagram page, for instance was launched in 2012. It was only when Instagram added reels that his account became a huge success because of a handful of video posts that were seen by millions. "It is actually just one video," He says. "You have to post lots of them, but there is only one which is popular to get the amount of exposure you want ."

The man says that back in the day when the gym was his there were 7700 Instagram followers. He'd jotted down his aim of having 10,000 followers. He didn't realize that a couple of years later, he'd be able to reach over a million.

The goal of his blog is to remain as consistent as is possible when it comes to his content. Consistency has been key in growing his followers and his business in general. "Even in my personal daily life, it's about getting your reps in. You must keep reiterating of what you're doing," the trainer says.

     Lead magnets that are effective    

To provide potential clients with an glimpse of his style of teaching as well as his training online to give potential customers an idea of what he offers, He has come up with some Lead magnets.

The book contains the four basic exercise sessions of fifteen minutes each and each exercise comes with images and explanations. There is also a free masterclass accessible through Zoom through which he connects with many individuals, and shows people how to meet the health and wellness goals that they've set them.

"The masterclass is meant to help people understand my programs and I'm there to aid them in getting their knowledge," explains Hynes.

Lead magnets that are both integrated with Leadpages. .

     Content creation to appeal to the perfect user    

When it comes to creating social media content and online courses, Hynes concentrates on his specific niche. He, for instance, determined to make his workouts simple and realistic for students. "I'm not making this post for me," he says. "I'm doing this for the person on the other end. I'm trying to bring the greatest value this person as I can offer them some actionable things to take care of ."

"You should think about who is your ideal client or those whom you're trying attract as and what value you want to offer them that will be helpful," he advises.

One of the mistakes that the trainer did make while he was first posting on social networks was creating content similar to trainers. They would typically post fancy versions of workouts, since this was the standard back then. "The reason that my profile stands out is because I share realistic exercise routines that those with any physical or mental disability will be able to try," he adds.

In creating content, he suggests writers try to understand their ideal client and what they're going through. "Think about the knowledge you'd have had in five, 10 or 15 years ago, and then share this knowledge in the course or in your material," he says.

     Enhancing the capabilities    

By 2024 or beyond, he's got a few objectives. One is getting away from one-on-1 coaching sessions that he has and focus on enhancing the online classes that are his scalable products. "I'm only one person and therefore, I'm not guaranteed an hour during the day," he says. "However I've managed to get hundreds of people involved to participate in the challenge over 30 days ."

"Steering away from the one-on-one method will allow me to do something more easily," he adds. "I enjoy single-person projects, but it can be time-consuming. ."

Although he has about 100 participants sign-up for the 30 day challenge per month, his intention is to expand the number of sign-ups to between 150 to 200. In addition, he would like to work with different brands through partnerships with companies, because this will not only boost the amount of money he earns, but also extend his reach and boost the number of people who participate in his community.

     Learn from your errors    

When asked if there was something he would have changed during his quest to make something He admitted that he would begin earlier. "You become better at something when you practice it," he says. "The more you try out items, the quicker you'll learn ."

In addition to his wish that it wasn't so hard to make investments in small things, such as high-quality microphones and lighting. "When I think about the initial courses that I designed in the year 2020, I realize the mistakes I made," he expresses. "But I tried my best with the resources I had. My phone was in use. I didn't have a microphone and the videos were dim and dark. ."

"I have put my work out there in the past," he continues. "You have to make mistakes, but you can make mistakes and learn from them. ."

While investing in these things will have enhanced the value of his material at the beginning, he thinks the equipment shouldn't be an obstacle for anyone wanting to get started. "

"You do not need to possess the perfect lighting or a costly camera; you don't have to shell out a large sum of money. Make the most of the equipment you've got as well as develop and enhance your skills," he explains.

"Just take it on then create your initial course," he says excitedly. "Do as best you can and do not overthink the process. Release it and make improvements when you get better ."

Are you ready to make the jump? Consider 2024 as the year in which you enter the world of online course development. See for yourself the ways you can make your own personal version of the your own success. Get started today and get your membership for free!

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