The Way Amy Lang Made $113,000 Helping parents educate their children about sexual health
Amy Lang assumed that as an adult, she'd know precisely how to conduct the discussion' with the child she was raising.
In her job as a freelance teacher of parental and sexuality over the span of 17 years, she became familiar with talking about sexuality on a daily basis. But she didn't realize the extent of discomfort -- and clueless -her feelings would be when it was time to talk about sex in her home with her son. "I was embarrassed to have "the conversation" about sex with my son. I'm a teacher of sex," she says.
Looking to learn how to be a trusted resource for her child she started to conduct more research. She was able to draw on her expertise in applied behavior science when she learned how to speak to children about sexuality. This is a topic, she feels, that is crucial, but frequently omitted. "We all know that kids require physical, emotional, as well as social health, but we don't talk about sexuality because sexuality is taboo for us," she claims. "We don't have a lot of knowledge about sexual health and as the sexual growth of kids."
After analyzing her findings, she was in a position to include additional tools in her toolbox and was inspired to continue helping parents and their children in this area however this time through online classes. The first course online, Birds and Bees Solution Center for Parents. In the following year, she began her second course, Preschoolers, private Parts, and Playmates. "My belief is that knowledge can be empowering," Lang says. Lang. "The more you know and understand, the better you'll have the ability to support your kids ."
Online courses make up about the majority of her earnings Since she launched her initial online course in the year 2017 the course has brought in more than $113,000 in income. What's the best part about this? It's all based on her email list and her word-of mouth for promoting the courses. "I don't have to work for it," she laughs.
"I'm earning some money while I wash dishes."
As her success were growing in the way however, she had a clear mind regarding the steps she took. These are just a few examples:
Skip ahead:
- She uses
- She constructs an email-list
- She makes use of social media for marketing, however, not to promote
- She creates a member course
- She develops an additional course
- She designs content using trial and error and
- She will determine the user's desires and needs.
She uses
Lang was a business owner for more than 10 years prior to launching the first course online. Her passion is teaching on the spot, and has performed live workshops and shows, the idea of online classes was a natural step for her company.
She also wanted to be able to connect with many parents and others who interact with kids Additionally, she wanted everyone to have the option to attend classes from your own house. Sexuality can be a sensitive topic for some people, because online classes offer students the privacy they need to learn.
The instructor chose to host her courses over other platforms used for e-learning. "It was most accommodating and user-friendly, as well as inexpensive," she shares.
She builds an electronic database for email
In the year that Lang started her online classes, Lang was building a massive email list, with more than 17,000 users.
What she did to create the bulk of her mailing lists was simple. In live instruction, she handed her students a QR code that took them to her newsletter sign-up page. Additionally, she would move an iPad across the room to ensure that people could enter their email manually. One way she used to do this was by asking people to email her in the middle of her class. When her students were hooked and eager to learn more.
In the meantime, she continues to collect emails through live broadcasts and on her website. The navigation bar on her website has the button that says 'free' tips. If users hit the button and click it, they'll be taken to a website that allows them to input the email address to receive seven tips for free for having excellent Birds as well as BeesTalks. The offer is delivered via email and will also direct people to her school.
Although she has extensive lists of mailing addresses, she reminds instructors of online courses that this did not happen at the course of a night. "I've been in the business since 1997" she states. "That's 1,000 people a year. This isn't something that I'm new to. It's a long procedure to create a winning course in the lack of a solid foundation."
She uses social media for marketing tool , but does not use it to market
Although she's got an YouTube channel with close to 850 followers, she has an Instagram account with close to 4000 subscribers, a Facebook community with 10,000 people, as well as a Q&A type podcast she claims that her email lists have the greatest level of conversion. In actual fact it's not true that she uses her social networks to promote her courses -- just the email list she has. "It's far more personal to receive an email in the event that you get an email. That's how it is," explains Lang. "Social media is mainly for marketing -- not for sales for me ."
Although Lang doesn't rely on social media in order to promote her classes However, she has found these platforms useful in marketing. In order to make things simpler to her publishes the same content to each of her social media platforms every week. She also schedules the content in advance. Every post has an appeal for action. The author encourages her readers to sign up for her newsletter, take a private call with her in her witty name of a "Quickie Consult" -- take advantage of an online course or even hire her to teach in-person.
Even though she isn't part of an existing community that her kids could join, she helps create an environment that fosters friendship on her social networksin particular by organizing a series she refers to as 'Help Another parent.' In this the series, Lang responds to questions from parents while also allowing people to share valuable suggestions. "I regularly play with my friends with me and the majority of people are very helpful with their suggestions," she says.
Lang recommends that course creators modify their courses for social media based on their users' needs. Also taking marketing into consideration correctly is vital.
"Believe that the information that you're providing is useful."
Apart from social media, along with her mailing lists, her fans have been growing organically via word-of-mouth. the majority of those who have gone to her classes in person, or attended online classes spread the word to other parents and teachers.
She develops a membership course
She serves two primary viewers Parents of children aged from 5-12 years old and experts who are primarily early education specialists.
The training course she provides was designed especially for parents. Birds & Bees Solution Center for Parents offers via a membership site at $89 USD for a year. The price was a bit unclear before it was settled at the price; she wanted it to be as affordable as possible. "I would rather there not to be too much thinking about the price," she says. "I prefer it to be an easy"yes" ."
Lang compares the course to the course to a "library" of materials which include handouts, documents and videos, and audio files of special topic webinars as well as other materials and weekly classes that are known as "Hump Days Half Hours. Sessions consist of one hour of instruction and then coaches for the group. "These sessions are my favorite events because they're live and I'm able to connect with my students,"" Lang adds. Lang.
Her course was set up in a similar format to a library since the majority of parents have just one concern. Instead of having an endless amount of content to browse through to have their question solved libraries let students select and decide what they would like to study. "With libraries, there is no have to worry with the content's suitability to your needs or age since it is already," adds Lang. "People often tell me, all the time, 'thank for this. It helped so much .'"
The course is designed and updated to the curriculum in a consistent manner. "I get to help numerous parents but not having to go," she says. "It's only one of many advantages of having a site which offers membership ."
She develops an additional course
Alongside helping parents and children, she also works with experts , particularly early childhood educators to aid in the prevention of sexual assault.
The third course, Preschoolers, Private Parts, & Playmates is designed for this group of children. In this class, she will discuss the sexuality of children in the early years, including the typical norms and the not-so-typical, and the most effective method to detect whether a child requires assistance.
Furthermore, this program provides organisations with an affordable way to hire her. "Some companies aren't financially equipped to hire me," she says.
Once students have finished the course, she will not attempt to upsell them on any item. Her goal in 2023 is to put more efforts into selling a "Quickie Consult' or e-book Sex Talks for Teens: What to say and How to say it.
She makes content by using test and
It took her some time to comprehend the procedure to create the content that she required to create her online course, which required a ton of trial and trial and. As Lang is thinking about the creation of her online course The most difficult part was figuring out the ideal duration for her video, which handouts should she contain (and the extent to which they are helpful) in addition to determining the kind of content that would be most popular with her intended audience.
When she reflects on her course development, she would like she did an audit after the first year of creation to find out what was being seen and to make modifications based on feedback. While she's modified her content since, she believes that feedback is paramount to help improve her performance as a creator.
She was initially producing videos that were hours long to accompany her class -- until she realized that they were too long. Then, she breaks them down smaller and easier to understand, since her audience is comprised of parents with busy schedules who don't have a lot of spare time. "I intend to make something easy and simple," she says.
Her family doesn't assists her in creating material. Rather, she says she is a book reader and stays up-to-date in her studies, and lets parents' needs to help in the creation of new material. There are also colleagues that she works with whom she can consult to come up with ideas and give her assistance.
She's able to discern her intended audience's preferences and desires
In the event of deciding to begin an online learning business She suggests that the makers identify why they want to develop the course. This "why" will aid in setting a clear purpose that they will be able to take small steps towards.
Lang also stresses that it is crucial to know what the target audience needs. "What you imagine they'd prefer and want isn't the thing they actually want and require," she explains.
In order to determine the needs and expectations of your possible customer, Lang advises that creators invite their users to take an online survey. They can then utilize the responses to guide the creation of online classes. "Be perseverant and keep your mind in the present, that it's not just about you. The focus is on the people you serve," she says.
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