The Way Amy Lang Made $113,000 Helping parents teach their children about sexual Health
Amy Lang assumed that when she became a mom and was blessed with children she'd be able to be able to discuss what she wanted to talk about' with her son.
As a self-employed teacher of parenting and sexuality for the past 17 years she had a habit of talking about sexuality every day. She didn't know how awkward -as well as ignoranther feelings would be having to talk about sex and her child. "I felt embarrassed having "the conversation" with my son, and I'm a sexual educator," she says.
Wanting to know how to be a trusted parent She began to do additional research. She rely on her background in applied behavioral sciences as well as delved into the details about how to speak with children regarding sexual concerns -- a conversation, she believes, is extremely important yet often overlooked. "We recognize that children require physical, mental well-being as well as social but we don't talk about sexual health concerns due to the fact that it's taboo" she says. "We do not have enough information about healthy sexuality and childhood sexual growth."
With her investigation led her to expand her toolkit and felt inspired to continue helping parents and their children in the area of autism -- this time, through online classes. In 2017, was the year she started her first course: Birds and Bees Solution Centre for Parents. In the following year she launched a second course, Preschoolers: Private Parts and Playmates. "My conviction is that knowing helps," explains Lang. "The more information you have and the better you'll be in a position to help your kids ."
Today, her online courses account for 50percent of her overall earnings. Since launching her first course in 2017, she's generated an estimated $113,000 of revenue. What's so great about it? Her only source of income is her email list and her word-of mouth to promote these courses. "I did not have to think extremely hard," she laughs.
"I'm making money as I wash the dishes."
When her achievements increased organically, she was conscious in her actions. Below are some examples:
Skip ahead:
- She is using HTML0.
- She creates an email database
- She utilizes social media as a advertising tool, but she does not intend to market
- She designs a membership course
- She also creates an extra course
- She designs content using trial and trial as well as
- She determines the viewers' needs and desires.
She makes use of
Lang has been working in her business for more than ten years prior to launching her first online course. While she's passionate about instructing in person, and does live performances, online courses felt to be an appropriate move for her business.
She not only wanted the ability to reach the parents of children, as well as the parents who work with children, she also wanted students to be able to take classes at the comfort of their homes. Discussing sexuality can be difficult for some, but the online courses provide students with an intimate space to learn in.
The instructor decided to run her course on different online platforms to facilitate learning. "It was the friendliest it was simple, and appeared to be most straightforward and cost-effective" she says.
She builds an email-list
When Lang began her online courses, Lang had built up an extensive email database. The list currently includes more than 17,000 users.
Her method of creating the bulk of her newsletters was quite easy. In live classrooms, she gave her students an QR code which led users to sign up for her newsletter's webpage. Or, she'd distribute an iPad in the classroom in order for students to enter their emails. The way she did it was to request people's email addresses in the middle of the class, and her students were captivated and keen to know more.
Now, she continues to receive emails from live events along with her web site. On her site's navigation bar you'll find a link that reads "free tips. When people click on the link, they're directed to a page that allows users to sign up with an email they want to receive to get an offer: Seven ways to be successful at Birds as well as BeesTalks. They're sent this value-packed freebie by email, which includes a call to take action on behalf of her school.
She has an impressive email list at present, she also reminds online course creators that the event didn't take place over the course of a night. "I've been doing this for for 17 years," she declares. "That's 1,000 people a year. It's not a new concept. It can take a long time to develop a winning program, even if you do not have the most powerful platform."
She uses social media to market her tool , and not as a way to sell
Although she has an YouTube channel that boasts around 850 people as well as an Instagram page that has over 4,000 followers, the Facebook group has more than 10,000 people, as well as an audio podcast that is Q&A-style, she claims that her emails are the most popular for conversions. She does, however, not utilize her social media accounts to sell the courses they offer, but rather her list of email addresses. "It's much more intimate to get an email. That's how it is done," explains Lang. "Social media is just to help promote marketing, not to sell . my world ."
While Lang doesn't rely on social media for selling her classes but she's found them effective in marketing. It is easy to post the same information across her various social media channels each week, she plans the content in advance. Every article has an appeal to action. Lang encourages users to join her newsletterand to schedule an appointment with her under the witty title of"a "Quickie Consult,"to purchase one of her online courses or to invite her to give live classes.
While she does not have any communities that her children can join, she creates a sense of community on her social networks, particularly by running a series called "Help Another Parent. The series Lang answers questions asked by parents, and invites members to offer useful and helpful tips. "I often hang out with my buddies, and a majority of them have been very supportive in giving recommendations," she says.
Lang suggests that course designers make sure that their social media posts are tailored to the needs of their intended audience. Also, approaching marketing with the correct mindset is essential.
"Believe that the information you're sharing will prove useful."
Alongside social media , and her email lists Her following has grown organically through word-of-mouth; numerous people who have gone to her classes in person, or taken online classes have spread her name to friends, instructors and parents.
She develops a membership course
She serves two primary audience: parents of children who are between 5 and 12 years old and professionals who are mostly primary school educators in the early years.
Her program, which was designed especially to help the parents of Birds & Bees Solution Center for Parents and is offered via a membership site that costs $89 USD per year. This was an experiment up to the point that it was able to be sold at this cost; she wanted it to be as cheap as possible. "I prefer not be a lot of contemplating the cost," she says. "I want it to be a simple"yes ."
Lang describes the class as a "library" of materials including video, handouts, audio recordings, special topics webinars, additional resources and weekly sessions called 'Hump Day' Half Hours. Each session is comprised in 10 minutes of instructing followed by personal coaching. "These sessions rank among my favorite activities since they're live and I'm able to interact with my students."" Lang adds. Lang.
The course was designed by the instructor according to a library format in which parents typically only have one query. Instead of having a long list of content that students must traverse to have their query answered Students can use the library to select and decide what they want to learn. "With this library there's no need to worry about the content being suitable for children or research-based as it is," says Lang. "People tell me on a regular basis"Thank you, you've just made the whole process so much easier' .'"
The content is developed and added to the course frequently. "I am able to help many parents but the parents don't need to go to school as such," she says. "It's only one advantage of having a website that provides members ."
She develops an additional course
In addition to working with parents as well, she collaborates with experts mostly early childhood teachers to assist with sexual assault prevention.
The course she is teaching next, Preschoolers, Private Parts, and Playmates is geared towards this group of children. She is a teacher of sexuality in children, including what is normal and not, and methods to determine if the child needs help.
Additionally, the course offers organisations with an affordable option to employ her. "Some organisations aren't financially able to hire me," she says.
After students have completed her classes and pass her tests, she does not sell them something. Her goal for 2023 is investing more effort in selling "Quickie Consult" and the Book Sex Talks for Tweens What To Say & What To do.
She makes content by using test and
Lang took a long time to get her content ready to create her online courseit was a task that took lots of trials and error. Actually, when Lang is thinking about how to create online courses, the most challenging part was finding the right length for the video, how many handouts should be included (and how they'd serve a purpose) and what kind of material would resonate with the audience she wanted to connect with.
When looking back at Lang's progress, she would like that she'd conducted an audit at the beginning of the year to determine the content being watched and then made tweaks in response to the feedback. Although she's changed her writing in the past, she believes that feedback will help the development of your writing.
At first, she was making videos that lasted for hours for her class, only to realize that they were way too long. She now makes her videos much shorter and more approachable because her viewers consist of parents with busy schedules with little free time. "I want to simplify and make it easy," she says.
Nobody assists her in creating content. Instead, she is a book reader, stays engaged in research and let parents' queries direct her to create fresh material. There are also colleagues whom she meets, who assist to develop concepts and offer help.
She can determine her target viewers' desires and needs
If you decide to launch an online course She suggests that the creators identify the reason they wish to make the course. It will help them to develop a detailed goal in which they can begin by working in smaller increments.
Lang insists on how important it is to know the needs and wants of your audience. "What you think they'd prefer and desire isn't always what they actually require and desire," she explains.
In order to determine the needs and requirements of the potential client, Lang advises that creators ask their customers to take a survey and then use the responses to help guide the creation of online courses. "Be mindful and be patient, remembering that it's not just about the course creator. It's all about you," she says.
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