The Way Millie Adrian Made $400K by instructing aspiring social media influencers
Millie Adrian is on a mission to teach aspiring social media influencers how to earn money from Instagram.
Her enthusiasm for making content began early; in 2008, she started her own YouTube channel with her younger brother. The channel went on for 9 years. "It was just for enjoyment," she says. "We created funny videos, skits as well as spoofs. We also tried different methods of living. ."
When she was offered an executive job in her early 20s, she missed the creative opportunity that video-making gave her. So they convinced her to take on Instagram blogging as a sideline of the 9-5. She promoted herself as a lifestyle site and posted "anything in between" posting photos about fashion, food as well as travel, coffee, books, and even her dog.
The account she was using, @itsmodernmillie quickly grew and she began receiving a lot of questions by the people who followed her. The people wanted to understand what she had grown, how she was taking specific photos and what was the reason for her getting an influx of attention. To provide her fans with the most precise information, she decided to start another YouTube channel. In the course of time, teaching on Instagram was her focus.
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"My YouTube began to expand as did my Instagram began to expand, and it created the impact of helping more people," she explains. "I was thinking I'd figure out the one that was successful and then move to the site which was the most successful. But they really just interacted naturally ."
In the month of October she resigned from working in the corporate world, and became a the sole creator of all content. In the time since, she's built her Instagram followers of around 117K and a YouTube channel that has 246K users, and following the online launch in 2021 -- has enrolled 600 students, and earned more than $400,000 USD in revenues. "Next year I'd like to be earning $700,000" the woman says beaming.
Here are 10 of the ways she made more than six figures during the first 16 months she spent marketing courses:
Skip ahead:
- Her instinctual instinct was the one she did.
- She introduced three different classes
- She carried out market research to figure out the most affordable price
- The content she created was designed as a result of what the audience she was targeting wanted
- She is constantly improving the experience of her students
- She was kind with her information.
- She created a simple sales funnel
- The author gave freebies to every course
- She fought off burnout
- She's constant
Her gut instinct was the one she followed.
In her job as a corporate employee, Adrian created content for Instagram as well as Youtube at weekend hours. This was an opportunity to revive her creativity, and soon she was craving more time for it.
While she was happy being able to work from 9-5 but she experienced an unsettling "gut feeling" that said she was bound to be more. "I could not sleep as my internal voice was telling me that I had to dream bigger," she shares. "I found that there was so much to provide me with the ."
She decided to leave her job because she was consistently making at least 50 percent of the money she earned while working as a content creator for a company. "Everyone will be faced by their various non-negotiables to make that transition," she says.
After achieving her goals, she quit her job and entered the self-employment world on October 4, 2019. With an enthusiastic following and an abundance of time, she decided that the next phase in her quest was to design and create an online class.
She launched three different courses
In the present time, Adrian has three courses including The Modern Influencer The course that has the highest price priced at $997 USD. Email List 101, which is her middle-priced course priced with a price of $297 USD. The Reels Roadmap, which is the course with the lowest cost at just $197 USD. Her courses instruct individuals on how to be authors of online content, However, the Modern Influencer is her main focus.
The initial idea for Modern Influencer was a course which was announced in July 2021 -- started with a 6-week group coaching session that cost $597. Then, she decided to change the program into a one-on-1 3-month coaching program. However, Adrian quickly realized that she wasn't in the position to instruct hundreds of individuals in one-on one. Then she decided to transform the modern Influencer into a recorded course instead.
While searching for the perfect online platform for hosting courses her attention was drawn to the platform she'd previously taken numerous online classes and was among her top choices.
"From the perspective of students from a student's perspective, this is the simplest method of learning and it's the simplest."
Alongside selling three classes, she also gives additional materials that she offers during checkout in order to boost sales, like Pitch E-mail Templates, Pitch Slide Deck Template and Media Kit Guide, and 100+ Caption Ideas.
She did market research in order to find the best price
To determine the price of her course, Modern Influencer, she did market research. She wanted to know the prices that other authors charged for similar courses. Also, she compared her curriculum to those was offered by other creators. "I examined what other creators were teachingand also my own teaching style about," she says.
"I could not find any course that taught the use of Instagram and brand collaborations. I put them together," continues Adrian. "That's how I came to determine the most affordable price ."
She created her content according to what her intended audience wants to be able to hear.
Adrian crafted her courses not in accordance with the subjects she wanted to teach and the programs that were not readily available.
The audience was asked how many of them have been to an Instagram-related school Instagram in addition to what they would have liked to learn but were not able to. After that, she developed The Modern Influencer's Course by "brain-dumping" everything she had into sticky-notepads. "The table was an absolute messy mess of sticky notes" she says in a joke.
The sticky notes were arranged beginning with A through Z and covered all the information necessary for someone to transition from being completely ignorant about Instagram to becoming a full-time creator of content. Every A to Z subject became modulesand the other sticky notes were transformed into lessons. While she says that her class is primarily focussed on Instagram but it's always evolving each year; the instructor will introduce new lessons. Additionally, she is able to imagine adding additional lessons to YouTube as well as TikTok since that's what the audience looking for.
Courses are taught in various mediums; she alternates between videos and her slide presentation, and screen-based recordings. "It will be based on the subject matter and how I think the student will best digest the information," she says.
Additionally, her material is pre-recorded and includes only a live segment, and occasionally, a Q&A that she will host through her page on Facebook.
She continues to improve the experience of her students.
The Facebook group is the place where The Modern Influencer students are in. Students have access for life to the group and also to a forum in which they are able to ask them questions regarding the making of new content.
Other than the group on Facebook, she says she's played about with various strategies to keep people interested with The Modern Influencer and is thinking of the creation of an Modern Influencer certificate that proves they've taken the course and have been certified as influencers. Additionally, she would like to assist people who have earned the certification to brand deals with a PR checklist. "I am not looking to be an agent but I wish to assist people in taking that next step," she says.
In addition, she would like to give her students the opportunity to be part-time affiliates of the class this means Adrian can offer them some of the costs of the course by referring people. "Those are just a couple of ideas that we're testing and are looking to develop solid strategies for next year's class," she explains.
She was kind with her experience and knowledge.
Her audience is aspiring influencers, or the creators of content who wish to represent their online brand.
"I do not work with businesses or anyone who does not want to be in front of cameras, as a lot of the strategies I employ is to establish a personal relationship with the people you are photographing through the camera," she said.
Like her students having her as a fan required stepping outside the comfort zones she was in -- but, as she puts it, "you don't grow from places of comfort."
She says that she developed her following by spending time at her desk studying. "For several months I attended free webinars and analyzing how other people's activities were being done," she says. "I quickly noticed a difference after I purchased online classes to yield the results I desired. ."
Her best tip for content creators in building their fan base is to give away all the information they would like to impart and she believes creators should not be guardians of information.
"Don't be secretive about what you know and share the knowledge that you have.Once I said to myself, "Screw it!" I'm going to share everything I know in the hope of getting paid, my audience found me."
The designer created an essential sales funnel
In lieu of getting overloaded by complex sales funnels, Adrian decided to keep his sales funnels basic.
In the weeks leading up to the date of publication of The Modern Influencer came out, she created a waitlist using a Google form. Then, she posted this link on her website as well as all her social media websites. After she began her program her course, she was greeted by a large crowd of students eagerly awaiting her email.
The creators of courses should steer clear of funnels that scare the audience. Instead , she suggests that they create a simple funnel, like a waitlist, so that they are able to build leads and have people eager to buy their courses after it's been launched.
The instructor offered freebies with every course
In the present, her sales funnel is more comprehensive and includes the free material that is related to the classes she offers. "When people download the freebie , or interacts in any way with it, they're placed into an automated email software, which will sell them more through emails" she explains.
For the modern Influencer, the host of the webinar is an hour-long one that will teach an entire 100 days Instagram strategy i.e. what people must do for gaining 10,000 followers and make $1,000 in only 100 days. After the course, participants will be sold on the program.
With Her Email List 101 course, you can download a free 10-page PDF that shows users how to build and maintaining email lists. In addition, for The Reels Roadmap course, the course is free and helps people increase the views of their reels, attract attention and help their reels become viral.
She was able to overcome burnout
While Adrian's company is growing rapidly but it has come at the cost of her mental well-being.
While she was working towards her career goals, she became trapped in the routine of working too much. "I was working each and every hour of the working day." she says.
After suffering from panic attacks and burnouts over a period of time following the launch of her first course, she decided to hire an outside company to help her handle the administration of her company. "If I don't produce material, my business will cease to exist," she explains.
In the present, she's in the position of a digital business administrator as well as a funnel strategist. an active and knowledgeable expert on communities and virtual assistant video editors, Brand Collaborations Manager as additionally an SEO expert as well as an official Pinterest supervisor. Since bringing in a team she's established more strict boundaries for herself and her work how she treats herself. What's the result? It's the freedom to focus on creating content rather than becoming lost in the minutiae of details. "I've gained a lot of knowledge about myself in order to avoid hitting the tipping point again," she says.
She is steady
One of the key points that Adrian discovered during her experience when creating content -- and avoiding a burnout-related experiences is it's a marathon not a sprint. Adrian suggests that other creators adopt this mindset, also, especially when it comes to avoid burnout, and establishing a company with longevity.
"You're taking this on in the long run," she explains. "You don't require the results immediate or want instant satisfaction."
Entrepreneurs should concentrate on their business daily, and in small pieces. "It doesn't have be done in a single day," she adds. "This is a long-term game. If this is something you're looking to accomplish improve your efficiency by one percent each day. If you just take each step by one over the course of three years, you'll experience greater successes than those who try to do it all at once ."
So far, her greatest success has been receiving the YouTube Play Button -- an award honored by YouTube's most popular channels. "It was a complete circle event in my personal life" she tells us , and smiles. "I would like to travel back to my childhood and tell the 12-year-old Millie that those dreams that she imagined in her head may come true. ."
One thing she would like she could go back and tell herself was to be a believer in the process. If you're aspired web-based creator, she suggests to focus on the results that come from slow, continuous progress. "Don't focus on what time it's going to take you," she advises.
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