TikTok to E-Commerce The best 10 brands in E-commerce's TikTok strategies

The year was when Jones Road Beauty shared their initial TikTok videos, they took inspiration from their "less is better" makeup philosophy, they did not have any idea of what they'd create.

However, the response to their positive message was so overwhelming that they couldn't contain themselves.

Smaller-sized videos dimensions increased the engagement of users and quadrupled the revenue of the cosmetics company in accordance with Cody Plofker, the Director of Ecommerce. It is true that TikTok was the main contributor to 2percent of the total revenues in of 2020. The number increased to 34% by 2022.

What is it that makes TikTok be able to provide this level of performance?

We reviewed 10 ecommerce brands (including Jones Road) winning on TikTok and looked at their strategy including the types of videos posted and the strategies to get their message out towards their intended audience.

The results are organized into steps you need to follow in order to create extremely-converting applications for TikTok that will help to build brand awareness, improve participation and boost the number of sales.

Ten steps backed by research to help you increase your TikTok game

In light of the lessons learned from 335+ TikToks We've compiled our top 11 actions that you can adhere to:

1. Watch out for which and how your clients will be viewing 2. Create a full-funnel TikTok strategy 3. Make use of Native TikTok and polished content as part of your strategy 4. Plan holiday campaigns in advance  
   5. Keep an eye on current TikTok changes  
   6. Utilize hooks for video as well as interruptions within patterns to attract the attention of viewers.  
   7. Use the effects on the green screen in order to convey authentic brand stories  
   8. Integrate the voice of the founder's father and expert in the field along with video clips of employees to the mix  
   9. Have an engagement plan in place  
   10. Utilize TikTok influencers to promote your products and increase sales

   1. You should be aware of what your customers are watching

A study of one quarter's worth of TikToks from 10 retailers online identified a key element of winning on TikTok is more than having the ability to comprehend "what" is crucial to your customers.

Instead, you should focus on the following

• What questions do that your buyer's target market are looking for?
• They're reacting to trends
• Hashtags in which they're interested (or are actively looking for)
• Additionally, they're following the TikTok creators that they're adhering to.

Equipment such as Sparktoro can help with this.

Another method is to type the phrase that's related to your brand's image in your TikTok search bar. After that, you can scroll through the search terms and hashtags which appear. With the comments that users create on TikTok using these hashtags you'll discover the passions of your targeted audience by using this app.

Take it from the company which makes washable rugs Ruggable. Their TikToks show that they are conscious of their market very well. Like, for instance, their video on coastal cowgirl decor is a good example. It illustrates that they've done an in-depth study of the hottest trends of the day on the site to provide up-to-date tips for interior design:

   2. Make a full-funnel, video-based strategy for TikTok

The businesses that we tested use a approach to video that has been divided into funnel stages, which are at the core of the TikTok branding. You'll be able to watch:

• Media that is top of the line used for entertainment or education. Media
• Middle-funnel-related content addresses the concerns that buyers who are on the fence have
• Videos at the bottom of the funnel that announce sales and the sales

Videos of every kind will allow you to interact with people who may not be familiar, or aren't certain whether they are interested, or want to make a purchase.
 
  Here are a few examples:

   Educational videos about topics that relate to your intended audience as well as your business's value  

The brand of health supplements designed for gut health, AG1 (formerly Athletic Greens) gives health-related advice and suggestions for the most effective supplements.

The company that sells interior decor products, Lulu and Georgia, created this 10-part series titled Ten design ideas to help us attract new customers and in educating the customers they serve:

    Source

   The concept of product awareness forms an important element in the Series-based material  

The hashtag #streetinterview is 7.7B users on TikTok which shows this type of series-based, interviews have become popular with users.

This is the reason 4 out of 10 brands that we studied create episodes of content which feature street interviews. They also conduct these interviews not only for education, but to increase the visibility of their brands.

AG1, as an example, records strangers' reactions after providing the drink they recommend as a supplement. The first-time reactions videos are fun to watch. They also help educate the viewers on the benefits of AG1 as the host describes how AG1 does:

Videos that address frequently asked queries (FAQs)

If you grow your TikTok users, they'll have the same questions about your products in the comments. Use the comments to develop new TikToks that can answer the queries.
 
  AG1 views this as an opportunity for buying mid-funnel because these commenters might be just a few steps away from purchasing:

   Source

   Comparison videos  

Videos that are similar to each other can be another option for middle funnel material.

Magnetic lashes and press-on nails brand, Glamnetic does 'why-we're-better-than-the-competitors-videos' well:

Take note of how the nails with a press-on from other brands are being taken off when you use the nails for daily chores in addition to the actual fact that the nails of Glamnetic don't slip off when performing similar tasks.

The e-commerce industry can be replicated through "showing" why the products they offer are better than other products in order to persuade consumers to purchase through their company.

Product behind-the-scenes (BTS)

Create a demonstration of how you design your items or show how they are distinguished by making use of middle-funnel TikToks behind-the scenes.

The Ruggable video for instance, explains how they evaluate the rug, with a friendly and engaging tone that convinces people they are worth the investment:

Tip: Build brand loyalty by releasing behind-the-scenes material such as photos or behind the scenes footage, and also highlights from certain events. For instance, Jones Road and Lulu and Georgia can be great in this regard.

   Tutorials and product descriptions  

Another idea for video to convince customers to buy your products is to create videos that describe the best way to utilize the product.

Notebook Therapy, a store that sells stationery and notebooks, Notebook Therapy, creates videos to showcase the latest collection that will be launched:

The company that makes OLIPOP is a healthful and healthy soda. OLIPOP offers a different flavor on their video content, providing recipes for drinks created from their soda (think OLIPOP-based Pina Colada and mocktails). The company also makes combination videos, which mix two flavors from their line:

These videos do more than increase sales. They aid in keeping current customers by giving them options for different combinations of flavors and flavor combinations to try with OLIPOP.

Discounts, new product launches and announcements regarding replenishing

Bottom-up funnel announcements regarding selling, unboxing and launch TikToks enable users to visualize their experience of the application.

Imagine that you've just released your most recent edition. Promoting it, you can make an TikTok similar to that shown below. It will provide details of the most recent products. Let's look at an example:

Additionally, if you receive numerous inquiries about the date when an item will need to be replenished be sure to make Restock announcement videos.

They don't have to be complicated. Check out this sample from the brand that produces skincare products, Pipette Baby. The director brings in items that are replenished before camera time for close-ups prior to placing them in the basket.

Videos that engage your customers who have purchased the products you sell.

At the end of the day, you are able to use TikToks to exchange ideas regarding how customers could gain from this service.

For brands of clothing that sell clothes, this may consist of a variety of ways to style the clothes you wear. The companies that sell makeup might offer routines or designs on skin care products that buyers can test. In the same way vendors of food and beverages are able to offer recipes.

The OLIPOP flavours that are available in TikToks are an illustration of this. Another one is product cleaning or advice for maintaining like the one shown from Ruggable concerning cleaning small areas from their carpets:

   3. Be sure to incorporate native TikTok and polished content to your plans

9 of 10 online retail brands included in the study use a mixture of real (native videos recorded using the application) and professionally-produced, pre-recorded video content on the TikTok channels.

This is a great option to increase the TikTok posting frequency as you don't have to consider sharing only high-quality videos, which requires an entire team of people to produce.

The ideal mix of content for your channel depends on the caliber of your services and video marketing strategies.

Notebook Therapy, for instance, provides time-lapse videos with suggestions for bullet journals along with step-by-step sketches that should be played in edited versions in order to speed up the experience you get from watching

4. Plan holiday campaigns in advance

The majority of brands that we examined also run TikTok campaigns to promote holidays coming up in addition to holiday celebrations.

In one particular instance, female hygiene brand Thinx collaborated with a psychiatrist for National Stress Awareness Day (relevant to their own brand) to help alleviate stress.

The same thing happened to me, Glamnetic posted makeup looks to celebrate Pride month.

Make use of an retail Marketing calendar for planning your marketing efforts. Develop 3 to 5 TikToks for creating hype around the holidays coming up and driving sales.

   5. Keep track of pertinent TikTok popular subjects

Most of the e-commerce companies we looked at quickly adopted TikTok trending topics that relate to their brand.

Once, Ruggable hopped on to talk about his favourite Netflix show Queen Charlotte and came up with a new approach to displaying photos of their rooms that were designed with rugs featuring styles that are similar to those from the show that is current trending.

The growth of fashionable TikToks display your persona and branding, which aids in establishing a better connection to your target audience. Additionally, they help you increase your followership and recognition as TikTok users that are staying up to date with the latest trends read your content.

You should be sure to look through the videos on the Discover tab on TikTok to see what trending topics users have been responding to. You can then discern what the importance of this trend is for your business prior to putting up a TikTok on the current trend.

   6. Make use of videos and hooks for videos, and patterns, to entice your audience.

The study also revealed that the vast majority of the TikToks used clips with hooks that are engaging (opening scenes) and patterns that interrupt ( visually shifting elements in an image that draw the attention of viewers) to draw attention of viewers.

Consider this illustration of OLIPOP where the designer of the game is identified by a man wearing a tin jacket.

The Tiktok of Ruggable utilizes a pattern interruption, a talk dog announcement to promote rug sales that is charming in addition to unique, and draws viewers in:

For hooks that are engaging and also pattern interruptions for your TikToks keep an eye on your pause when browsing the content on your feed (the For You page).

In time, you'll begin to notice the intriguing openings of your films have similarities. For instance openings are usually humorous, inspirational quotes or even a query that you've got. In addition, they may contain references to pop media.

   7. Make use of the effects of a green screen for authentic brand stories

Green screen (available within the Effects gallery, under the category Create) lets you overlay your image or video that you wish to overlay onto the background.

If you are using it to create interesting backgrounds related to what TikTok has to do with, for instance or an advert for a movie or blue ocean, it could make your videos more visually engaging.

Utilize it to make engaging tales and create instructional or tutorial TikToks featuring videos or images that illustrate the actions you've taken.

Another option is to utilize the green screen effect in order to reuse the content you've made. Imagine Instagram images or YouTube videos, photos posted on your Instagram or blog posts.

AG1 is launching the TikTok with their chat heads of their social media director, backed by pictures as well as stock photos from their 2022 Impact report.

The host provided three interesting insights from their study along with a glance at how AG1 is following their fundamentals. The video kills two birds with two stones. It teaches its viewers and demonstrates the principles of brand positioning that AG1 adheres to:

   8. Incorporate founder-led, niche expert or employee-led video clips in the mix.

The majority of companies we examined have created TikToks with the names of their founders, their employees or specialists in niches which is ideal for showcasing what your business stands for and connect with your audience.

Glamnetic, and Jones Road specifically, is a perfect example of this kind of video.

As an example, after Glamentic achieved 1.2 million transactions on Shopify it posted a TikTok where their CEO shared his story:

Jones Road Jones Road opposite is a tribute to the work by its creator to achieve various goals, like:

• Responding to questions from the public concerning their product
• It is the idea of asking viewers to submit content they would like to see.
• Furthermore, it details how it works.

If the person who is responsible doesn't want to appear on camera, you can work with your employees within the organization to create educational videos.

Another alternative is to work behind the scenes and add employees to your TikToks. An internal story about your model that works in conjunction with Thinx could be an excellent instance:

Furthermore, you are able to create your own list of staff members to create a thrilling new twist using these TikToks:

   9. Set a framework to engage the participants

In order to allow TikTok to earn triple-digit revenues It is crucial to create communities for the platform.

How do you know the most effective way for doing this? Join those that follow your accounts. Don't just respond to their comments, it is important to remain in contact with them. Here are some ideas:

• Invite your followers to utilize the stitches tool to build TikToks with their comments to your YouTube video. Thinx has even enticed users to build these TikToks.
• Quickly create TikToks with the application in response to feedback on your video. Videos can be particularly useful for responding to questions related to your company's image and helping your customers to resolve concerns they have. Jones Road founder, Bobbi Brown responding to people's comments concerning Miracle Balm becoming sticky Miracle Balm becoming sticky, is a perfect instance.
• Host giveaways. Pipette Baby hosted one during summer, complete that included sunscreen (very weather appropriate Isn't it? ).

   10. Partner with TikTok influencers to help promote your their products and boost sales

The majority of the companies that we reviewed cooperated with niche-specific creators. Benefits? The ability to increase your followers and engage, increasing brand awareness and trustworthiness, as well as making the number of sales.

The alliance has many objectives. the alliance, for example:

• Inform people about an innovative product
• Reach a new audience
• Announce a sale

Try different strategies with TikTok influencers to discover what is most popular from your target audience. For example, you might ask the creators to create videos about the process of unboxing as well as sharing their opinions about your product.

It is also possible to invite them to contribute TikToks with their first reactions to the product you've created to help SKIMS collaborate with creators:

Finalizing the year: The essential lessons to-dos along with reminders, and much more

Two of the most important takeaways of this mini-study include:

Each of these TikTok channels we reviewed employ videos to promote their services by utilizing companies that share TikToks to educate, entertain or to entice and encourage.

A majority of companies show their personality by revealing their secret processes and highlighting the people behind their brand on their TikToks. We watched a lot of founder-led and employees-led videos as well.

To begin yourself, start with understanding the kinds of videos that people you know will be popular using the app. In this way, you can create a strategy for you TikTok account.

Make sure you use different video types and engage with your audience. It is also possible to team up with your internal employees and subject matter experts, and other TikTok creators to grow your audience and improve your reputation.

Let's celebrate your accomplishment by using TikTok

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