Top 6 Sources of Traffic & sales channels for websites
Organic Search
If everything were perfect all people would come across your site naturally. If they were to search on their topic of interest then your site would appear on the top of their page! But how do you achieve that? The best way to generate higher rankings in search is to create plenty of keyword-saturated content on your site. Whether it's webpage content or blog posts there must be a plenty of useful, educational content available-especially content packed with the terms users are likely to use.
Blog on a schedule or create long-form content that will entice visitors to join your website accounts, or provide email addresses, and establish yourself as an expert in your field. This will boost the organic rankings on your website and increase traffic.
If you're using the services of a content management system (CMS) These platforms are able to manage and publish blog posts and other long-form material. WordPress remains the most popular CMS on the market, however you may also select from a variety of newer options. As an example, HubSpot's free CMS includes a range of integrated optimization tools.
Social Media
Social media is essential if you're looking to increase your traffic. There are many different options and you shouldn't feel overwhelmed. Select the platforms your target audience is likely to engage with and focus your efforts on them.
- Twitter-- About one-quarter of U.S. adults use Twitter, a figure that's remained relatively consistent over the past several years. Twitter's short-message style tends to draw students, young, active technologically-minded people. That's the reason why Twitter's advertising successes include so many B2B and SaaS businesses.
- LinkedIn-- Don't just think of LinkedIn as an avenue to post job ads. Its target market of educatedprofessionals of higher income - includes people who like to be experts. They're interested in new software as well as industry developments that keep them on the cutting edge.
- Facebook-Over 1.2 billion users are using Facebook each day. If your application is targeted towards people outside in the U.S., keep in the mind that Facebook is increasing its reach in emerging and developing markets.
- YouTubeYouTubethe average YouTube watch time continues to grow. According to Google Analytics. YouTube is a major source of entertainment for 18- to 49-year-olds than every cable network across the U.S., and people use it for an average of forty minutes using it each time that's a lengthy time according to internet-related standards. Use YouTube to boost traffic if your software is focused on learning since viewers use it to teach their own self-education: how to cook, how to do home repairs, the mechanics of cars, and so on.
- Pinterest-- If your digital product targets women, it should be on your radar in particular if it involves any connection to popular pins like clothes, decor, and cosmetics. The majority of Pinterest's users are women, according to Alexa which is an web-based analysis tool.
Paid Adverts
Paid advertisement, also known as pay-per click (PPC) is an affordable and simple method to drive visitors to your website. The advertiser will pay a preset amount every time a user clicks on one of their advertisements. This is a simple approach to draw genuine users to your site.
Google AdWords are the best way to start. You can sign up for free Start small, and slowly increase your spending after you've mastered the structure. It offers an easy-to-follow guide for newbies at Adwords.google.com.
Ecommerce businesses can email helpful tips, send informational graphics, alert people about webcasts and even encourage repeated purchases along the way. This is a quick and easy method to make sure that your customers are engaged all through the purchase process by providing small nudges, and increasing the number of touchpoints to keep them focused on converting.
Mobile Optimization
In the present the mobile device is more commonly used to connect to the internet rather than desktop computers. Are you missing out on an opportunity to attract an increase in traffic to your online site isn't mobile responsive?
Encourage customers to comment
Marketing guru online Neil Patel built his business through responding to every single post on his blog, every single comment, every time. In actual fact, he estimated that, by posting 249 comments the blog gained him 3,973 visitors, six consulting leads as well as a $25,000 corporate speaking engagement.
