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It's a simple idea - being aware of how your customers interact with your shop and ensuring that you meet their needs can increase revenue. What percentage of shoppers quit their carts? What percentage of people leave their carts when they check out? What are the top-rated items we could feature on our homepage?
Tools for analytics like Google Analytics and KISSmetrics can help you answer all of the above questions. They can also assist in optimizing your site for more sales.
If you're eager to receive an increase in traffic to your site, then email marketing as well as other tools for advertising like Bronto and Facebook Audiences will enable you to send targeted messages which drive visitors to your website, and examine the impact of your campaigns.
The Most Easiest Method to Use Ecommerce Analytics
In the past, businesses selling on the internet had to employ specialists to use these tools individually. Although each of them runs on identical information - such as the number of people on your website, and what they're doing - they all require the same data, but in different format. Developers had to create software that could track this data, and in different language for each app, as well as on every webpage. Oy vey.
This tedious procedure is now a thing of the past with us at Segment. We've developed a platform that can collect all the data you have and then send it to whatever software you'd like to utilize with the click of a button.
The Woo team recently released the brand-new plugin and. It means Woo users can download more than 100 analytics tools as well as marketing tools, without the need for code and zero developer costs.
When you activate the Segment WooThemes plugin it will be able to track crucial information about user activities like looking at items, adding them to their carts and finishing the purchase. After that, we will send these events of analytics to the programs you turn on in the control panel.
How can you make use of these tips to enhance your website? What are the top methods for starting? This article provides a brief overview of the various kinds of tools and the problems they tackle, as well as the most frequently used services for every category.
The most well-known tools are those used for Marketing and Ecommerce Analytics
Ecommerce companies often use Google Analytics Ecommerce to answer queries about the way that customers interact with their websites. Google Analytics is great for tracking the amount of traffic that comes from referrals, how many people visit a website and the way they move around the site within a single session.
However, it's likely that you'll need another tool to set up a the conversion funnel. Conversion funnels outline the path of visitors from visiting your website until they purchase products. An e-commerce funnel could be a bit like this:
The site is visited by 19,829 users in a month. Each month, 8,824 people see a particular product
3.742 of those customers choose the item from their cart
1328 people hit the check out button.
942 people in those who purchase
In this case, the general conversion rate of the site can be calculated at 4.8 percent. (942 customers made a purchase in comparison to the 19,829 users who visited the site.) To boost this number it's feasible for the company to focus at the number of users that visit their site even view the item. It is then possible to conduct tests to test whether placing the items that are most well-known more prominently displayed on their homepage can raise the proportion of visitors who look at products as they move to the next step.
Amplitude, KISSmetrics and Mixpanel are popular tools that can be that analyze funnels. With Segment and the Segment plug-in, it's feasible use these software programs at the flip of a button.
2.) The Heat Mapping
If you want to know more about the places people are using your site You might want to consider implementing the heat mapping software. They can reveal exactly how users move around your site, and also the locations they click on, which means you can optimize your site accordingly.
A few tools such as Inspectlet permit you to record users' sessions just as if were watching their shoulders while keeping an eye on their actions. These tools also let you concentrate on one specific section of the funnel we have discussed. They also let you be aware of the actions that took place after a user stopped using the program. Traditional heat mapping software like CrazyEgg let you visualize the actions your visitors click on and also highlights important hot spots. These tools can be extremely helpful in analyzing your site's performance, however be aware that people don't always use their mouse to move it to the location they're looking. Therefore, it is best to take them with a grain of salt.
3.) A/B Testing
Like heat mapping, the tools for testing a/b help online stores increase sales. What is the icon for checkout that says "check out now" in place of "check out"? Which icon for shopping carts converts more effectively? Are more customers likely to purchase more merchandise if we ask all the necessary information about shipping and billing in the same place rather than splitting the information in two?
Test tools that allow A/B testing such as Optimizely and Visual Website Optimizer can be extremely efficient because they let you go into your site and modify these kinds of designs and copy with no modification to codes. After that, they show different versions you've created to various visitors so that you can see what's most effective. A lot of our clients make use of Tapalytics to evaluate a/b test results for mobile devices.
If you'd like to know more about how to utilize the tools for testing a/b take a look at this informative piece by KISSmetrics. KISSmetrics blog.
4.) Email Marketing
Now that you've improved your process of conversion, and you're improving the quality of your site, it's time to begin inviting customers to your website! Email marketing is a great way to draw clients to your business. The latest techniques make it easy to mail personalized emails.
The way it works is Segment tracks crucial user activities on the site such as searching for products, adding items to shopping carts, and purchasing items. We then send the data directly to the email application of choice. After that, you're able to set up an automated email for customers who added items in their carts but have did not purchase it in the period of five days. It's even more convenient since these programs allow you to fill in the names of customers and the product they looked at. The email will have the appearance of a personal letter.
Another benefit of the configuration of your email software that uses Segment is the possibility to assess how effective they're by setting up an event known as a "conversion event." The event that converts will show if those whom you've sent an email are able to do what you asked them to accomplish. For example, you might decide to set a conversion event when sending an email to customers about items that have been abandoned in order to purchase these items.
Segment as well as tools such as Customer.io, Bronto and Klaviyo enable this to be completed in an instant. Customer.io and Vero are a great way to create these types of email. Bronto and Klaviyo is another popular email platform that target ecommerce sites particularly. They are focused on solving specific ecommerce issues like removing your shopping cart and encouraging clients who've previously purchased from your site.
5) Marketing
But, you're capable of reaching the individuals you've added to your mailing list via email with your marketing. (Duh!) (Duh!) What happens to those who haven't been a subscriber to your newsletter, or even signed onto your site? What can you do to get these customers to check out your website? Consider using advertising tools.
The search advertising method is a fantastic way to reach out to people that have expressed interest in your business And the most popular method to reach out to potential customers to your business is Google Adwords. Through Google Adwords you can buy advertisements that show up whenever users search for a specific group of terms. In this case, Johnny's Bikes - a concept store located at San Francisco - might want to pay for search ads that include keywords like "road bike SF," "bike store SF," and "bike shop San Francisco." Google Adwords are especially useful for ecommerce sites that specialize in particular areas. If you're in a highly competitive industry such as jewelry or clothing or stores selling clothing These keywords are more expensive.
Facebook ads are an excellent option to start e-commerce marketing because of the fact that Facebook has an enormous audience as well as lots of details about its customers. It allows you to target advertising to customers that have similar interests or demographics. For example, Facebook knows that I am a ballet fan and live in San Francisco, so dance firms pay them to show me advertisements for shows around here.
Another strategy for advertising to take into consideration is retargeting. Retargeting websites with ads similar to Perfect Audience maintain track of the person the people who have visited your website, and messages to them when they're browsing on other sites. Retargeting can have obvious advantages - You're reaching at those who already have expressed curiosity about your site, so they are probably more likely to purchase something. Be sure to establish limits on your campaigns to ensure that you aren't bombarding customers too often.
Explore Any Tool using One Platform
My dad likes to tell me that there's always room for improvements and, in the case of eCommerce sites, changing your website will earn your site more money. Tools for marketing and analytics are able to help you make that possible with Segment WooThemes plugin. The Segment WooThemes plugin offers the best solution to handle each one of these tools.
What's your current situation there Are you still here? Get started!
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