Creative tips and tricks

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Apr 17, 2024

What exactly can you do with coupons in order to increase your revenue as well as the loyalty of your customers? Here are some tried and tested strategies to retain customers using coupons.

Begin by collecting email addresses

Collect email addresses using MailChimp for
Play well with MailChimp and work together

MailChimp you is a great resource here. MailChimp is adored by marketing professionals since it helps make life simpler. They also provide more than just emails marketing tools that are no cost! Discover how to use MailChimp to display a pop-up window which gives your customers coupons to send them an email.

In

  1. Design your own coupon.
  2. Download the most up-to-date version of MailChimp extension. Following the prompts to configure it.
  3. Install the insert The Headers as well as the Footers plug-in. We'll come back to this soon!

In MailChimp

After you have created your account by logging in to MailChimp and following these steps:

  1. Simply click Create on the right-hand side of the screen and then select the Sign-up Form located at right at the at the bottom of the page.
The campaign creation screen in MailChimp
  1. Go to the pop-up page, select a mailing list from the drop-down menu, then choose the start button. If you're still not able to create a list yet, here is some tips on how to do that.
Creating a signup form for your list in MailChimp
  1. Design your custom pop-up. You can customize the pop-up. MailChimp pop-up maker tool has numerous design and function options which allows you to play around. For more information, take a the time to read the detailed explanation provided by MailChimp on pop-ups.
Customize your pop-up with the MailChimp pop-up creation tool
  1. When you're happy with your the pop-up, you can select to generate a code.
You can embed your sign-up form by copying and pasting the code to your site
  1. You can copy the codes.

Now, head back to your WordPress admin page. Do you recall the insert headers and footers plugin that you've set up? It's located in Settings - - Insert Headers and Footers. Paste the code into the box for scripts in the Footer box and press save.

Add the necessary scripts to your footer using the Insert Headers and Footer plugin

The store must be showing the pop-up as you want it to! The next step is to provide your customers with coupons that you've promised them.

The coupon promised

There are two options available in MailChimp in order to offer coupons to your customers.

Alternative 1: Display the coupon on the success message of pop-ups

Display the coupon code on the pop-up success message
The coupon can be used within minutes of signing

It is simpler to include coupons in the confirmation messages you send when a customer signs up via the pop-up. This is doable this by altering the confirmation message to subscriptions under the Content tab. You can do this without leaving your store.

Method 2: Email the coupon as a "thank to you" mail

The second method, you'll set up an automatic email which is automatically sent every time someone registers through pop-up forms.

  1. Click to create Click Create Click Create, then select Create. Then, select Email. Select the automated tab and then subscriber activity. Pick Thank Pop-Up form to Subscribers option.
Send the coupon in an automated 'thank you' email once someone has signed up using your pop-up form
  1. The campaign should be given a name and connect it to an online list.
Name your automated campaign in MailChimp
  1. The new workflow for email is in place, however it needs some tweaks.
Configuring your automation in MailChimp

Editing the Trigger will alter the frequency at which email messages are delivered. This is an example of when it is important that your customers have coupons immediately: Immediately:

Setting the frequency with which the emails containing the coupon code are sent

Select Design Email and then fill in the Email information section. Then, you'll see a range of styles and designs. Pick a theme, and then tweak the layout, or select an unfinished design, and create your own email by starting with a blank slate.

Pick an existing MailChimp template or build your email from scratch

After saving your template for email (don't overlook to add coupons! ), you'll return to the Workflow page. After that after that, you can click Next on the left corner, to go to the last step, then begin the workflow. Well done! Anyone who fills out your pop-up forms will receive an email with the configuration.

Follow-up

The process of reclaiming carts which have been abandoned (and the loss of revenue)

Carts that have been abandoned are a major concern for eCommerce stores. According to the Baymard Institute says that the rate of abandonment for carts is 70. That means 7/10 of customers are enthused by your goods They search for these items, and then put them in their carts before deciding to stop buying.

Do not be worried. It is possible to earn 60% more from abandoned carts through the abandoned cart recovery. MailChimp has an automated workflow to do this as well as an additional service specialized similar to Jilt.

These guidelines should help you in increasing your customer's loyalty. The final tip is to get deeper into MailChimp. They have a lot to provide, particularly if you're managing a small company.

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