Utilizing Free Course Content to Increase Businesses -

Many customers expect the option to take a test drive before purchasing in the event of a purchase. After all, most of us would not leave the showroom with a brand new vehicle without going for the test drive before buying.

The same can be true for students considering taking your online classes. Although youknow your courses are top of the line but a potential student might not be convinced before seeing the course for themselves.

By offering some of your course content in exchange for a freebie, you are able to provide prospective students with a preview of your course before they make a decision to buy. If offering the products for free seems counterintuitive, rest assured: Offering a freebie doesn't mean you're leaving money to be wasted. It could actually lead to morerevenue as it draws a bigger quantity of students to check the courses, and eventually buy something.

Are you ready to utilize online courses to help strengthen your company and boost sales? Here are a few ways to get started.

     Offer a sample lesson    

Imagine that you offer on the internet Italian lessons. It's possible that a prospective customer may not be sure if they'll find themselves motivated or engaging enough to the lessons. Through a demonstration of the beginner's class learners can be sure your class's structure and method is a good fit for the way they learn--then they'll be confident enough to purchase the complete program.

     Unlock a paid course    

If you're looking for an amuse-bouche for students that provides them with an opportunity to experience your course the process of unlocking a paid course will be similar to giving away an unpaid lunch.

If you have a robust catalogue of courses, allowing a whole course for free could be a good approach to let students get acquainted with the content prior to them having to buy additional courses. This strategy is especially effective if your courses are structured in a progression: For example, you might unlock the first course in the series. Then, students are able to purchase additional courses in order to take their knowledge up a notch.

     Think beyond the sales    

In the end, free content could also be a powerful source of word-of-mouth marketing. It is impossible to predict who will take a look at a demo and suggest your program to someone else who becomes your next customer.