What are the best ways to utilize interactive content & quizzes for your products

Do you want to get an some advantage over competitors? Interactive content is easy to use, it's free and can be adapted into every phase of the buyer's journey. This is how you can use it.

I'm able to think of phrases that I have cursed more in combination than hearing my 8th-grade teacher of life sciences proclaim, "Pop quiz!"

Yet, in spite of a harrowing childhood association, there are few words that are more captivating to me in my adulthood than "personality assessment."

Do I really need know which breed of dog have in common with my character? No. However, I will sit down with the cup of tea to have a hard, long glance- - as many times as I can in a matter of 20 minutes -- of the way my favourite park appears like?

You bet.

There's no one else who is addicted to this, neither.

90% of people who attempt an exam on the most popular ever time-killer -Buzzfeed -- pass the test.

In contrast, you can find statistics those of 43% of blog readers admitted to reading blog posts or that it takes to read the blog article is less than 37 secs and it will be clear.

The trauma that we experienced by taking pop-quizzes has only left it behind in adulthood, but now we've returned to the zenith and have embraced them in the context of interactive media.

In addition, if you plan to provide digital products for classes online, subscriptions and downloads available in digital formats it is necessary to follow the exact same procedure.

We'll find out the ways and what the reason.

Interactive media is now the most talked-about latest fashion in marketing

Before proceeding further let us define what we mean by interactivity content.

All content that needs user participation in order to be consumed, whether that's an informative graphic which requires users to click on it, a survey the users complete or an online quiz which offers multiple choices can be classified in this group.

blogs that have static content (like the one you're currently reading) Plain infographics and videos, in contrast, fall outside of the definition. Users can consume the content without actively participating in it. Whether or not they do anything does affect their enjoyment of the material.

The infographic-interactive by NeoNam Studios is an excellent illustration of what I am talking about.

When you scroll through the contents and you'll see new features and be able to respond to your actions. While it doesn't require extensive participation like an exam does, it is still dependent of you making a decision -and without that action, the person isn't able to move through the information.

Marketing and sales professionals around across the world have been captivated by this kind of material.

What is the most exciting, you ask?

88 % of marketers claim that content with interactive elements helps them differentiate their brand (or the brand names of their customers) against their competition.

Additionally, engaging content has almost double the amount of engagement as static content.

But what's most exciting with digital media is the flexibility that it can be in the lives of the customer.

To ensure that everyone is on the same page on lifecycles, let's eliminate the confusion while doing it.

The lifecycle stages vary based on who you consult and the business you are in. However, for our requirements, HubSpot's model is the most appropriate one for us to start from. It's concise, and although intended to represent a part of SaaS cycle, it is applicable to every online company.

This is how they're broken down:

Acquisition is the very first step that the buyer gets into the sales funnel. They're not quite ready to purchase yet, but they've most likely joined your list of email subscribers or at the very least are aware of the issues your product can help solve.

Engage is the next phase where nurturing and purchase occurs. In ideal circumstances the activation takes place at this point, so that your customer can begin making use of your services regularly.

Many types of interactive media work best for certain stages of the process. Content Marketing Institute Content Marketing Institute surveyed over 350 experts in the area of content marketing about the most efficient ways to integrate interactive content integrate into the process according to the following:

Most interactive media are ranked most effective in the initial to middle of the cycle.

This may be because consumers at the end of their journey will likely be engaged with the product not its promotional assets, but it could also be due to the differing priorities.

Confusingly, despite overwhelming statistical evidence that suggests customer retention is cheaper and more profitable to maintain, 44% of firms remain focused on getting new customers as rather than keeping customers that they've already worked with.

Additionally, many companies are concentrating on promoting to consumers in the beginning of their journey and this is the reason for the decrease in effectiveness of their marketing towards the latter part of the lifespan of a client.

If we come back to the original question how do higher engagements rates using interactive content say about the general bottom line?

To Neil Patel, it meant that there were 500 percent more leads which were subsequently snatched before.

When it comes to the New York Times  has always been associated with high-profile articles that got much more attention and were subsequently popular, sometimes overtaking even their (ridiculously fantastically) unchanging editorial content.

Consider, for example, this old-fashioned, but timeless test regarding accents.

Although it was published 6 years ago, an anonymous reader provided me with this info just the other day, without aware that they would be a part in my research.

Actually, the quiz that was mentioned above was shared 150,000 times , and has 1,500 referrer domains linking at the quiz.

Bottom line:

Interactive content is a modern concept when compared to other marketing methods like writing and marketing, yet it's now easier to access than ever before thanks to the various platforms that help creators (more on this in a moment) and stands up to the test of times.

After we've covered all the "why," we can proceed to more important stuff and the what.

But, keep your mind in the duration of this post the focus will be on content with interactive elements that come in the form of games and calculators , as well as surveys. This is in part because they're free to make and friendly to users. In another way the factor is the fact that they're fast.

If you're looking to know more about interactive media, we suggest going to SnapApp as well as the ion interactive to chat with professional designers.

In other words, all the way to full steam ahead.

Leads that are qualified and driven further by providing fun and engaging interactions

In addition to generating leads, what is the most difficult hurdle to conquer in the process of acquiring clients?

It is important to ensure that leads are qualified in the first place. A majority of those who visit your site or sales site will blend into your company (and in reverse) this is particularly relevant since leads are created.

Even businesses with more than 200 employees need to handle, and the lead numbers increase, obtaining leads with the right qualifications gets more and more challenging.

Then, how can we resolve the issue?

Simple: you inquire whether your leads are capable, and do it so that you don't harm any connections or result in a bad user experience.

Interactive content is the place where it could come in. It is not just a way to help you determine which leads can be qualified for your business, but they also give you the opportunity to interact to a wider audience as a result they are shareable.

After all, 84% of the social shares on Facebook are quizzes.

Plus, they have massive potential for growing an existing subscriber base in the time.

A creator racked up 10,145 ultra-engaged subscribers in 10 days -- and that's not a lie -- by launching an online game. The quiz turned visitors into customers at a rate that was 62.89 percentage .

While the results are extraordinary but they're not the only ones profiting by using quizzes to attract visitors to their site.

Kayla Hollatz, a creative marketing professional and copywriter created more than 3,000 leads when she took her " What Is Your Brand Voice? " quiz.

It's an excellent quiz too, which I highly recommend having a look at after you've read the entire article and I'd particularly would like to bring attention to two particular questions.

The initial question sets out the possibility to categorize and, at the very least, classify leads they receive from the survey, by asking the users opinions about their own brand.

The person who chooses one of the two options will likely need more care than those who choose one of the choices earlier.

Why? Since if you've taken the foray into running your own business, you've probably had the opportunity to be enlightened by the abundance of info on the necessity of branding as well as hiring expert Content creators.

A second question I'd like highlight is the one that I mentioned in the previous. The answer is available on this page:

What has this particular question in common with the question about finding your brand's voice? Scientifically and statistically, not much, but it's an entertaining method to end the discussion and to make it an enjoyable encounter.

Also, it shows that although interactive content may be considered to be a major commercial venture, it doesn't have to be stuffy or even serious to be useful.

If you're thinking of creating materials similar to Kayla's quiz You can download free template templates available on the website Kayla uses interact  and create the same results using the Typeform .

(Not an existing customer? Take a look at an interactive demonstration to learn more about the potential of HTML0 for your business. You can also register for an account for free today .)

Also, bear in mind that tests are a powerful tool to generate leads and certificates, but they do not have to be dull, lengthy and boring in order to meet all of the objectives.

They're also not an untrick-pony or a sly-pony.

Get customers involved by engaging them in your communications

If you're a citizen of the United States as I am you're exposed to between 4,000 and 10,000 everyday marketing communications. The kind of exposure you get from this type can cause many things, but trust is not the primary one.

The same concept applies to your clients, too.

Yes, you could explain to them how your program could save them over 400 hours of use of time, or even create an illustration to prove your claims, but if you really would like to convince them then allow them to calculate the numbers by themselves.

It is also possible to tell your students they'll discover more about marketing in as little as one session, but isn't it more effective to show your learners?

If you're planning to host your online course It's simple. Let me demonstrate how.

Like every other time it is recommended to start at the webpage that lists your items before selecting the online course you want to change.

After that, select the location you would like to place your question. Click on the "add" button within the module's top right hand corner. Or click on"add content" when you click on the "add content" button on the module.

The end result is a totally modern modal that is designed for the exam. Click on "edit" to proceed setting the quiz.

Start by giving it a good name.

This test is made for education, it's okay to include the academic component. But it is important to keep your overall goal in the back of your mind. Even if the way you teach isn't formal, it isn't necessary to change as it relates to engaging content.

Are you ready to choose a name for your child? Then let's include some additional questions by pressing"add question" in the form of an orange "add question" button. If the question you are asking is a question that has multiple possible answers Simply click the gray "+ Add Answer" link to continue expanding the area.

Check the right answer and press save.

That's all there is to it. To edit or change the questions you've asked choose the right link. After you've completed your preparation for the exam to live, click the "published" button so that your courses online will have interactive contents in addition to your awesome lessons plans.

Do you know how to get leads that haven't been converted into customers? Make a mini-course for free or instruction. Attach a quiz to it in order to gauge how quickly students will be able to master the skill you're trying teach.

In addition, it can help gain advantage over a trend which 55.5% of businesses believe is their number primary goal to make sure that customers have a personalized customer experience.

Aren't sure how the concept of the Customer Experience (CX) is incorporated in all this?

By the way, if you'd rather give calculators an opportunity to prove their skills, rather than taking exams for participation, then I'd like to suggest using uCalc. .

For those who are looking for free platforms, there is a free version, the one that had the most user-friendly and sophisticated features, though be prepared to utilize a few software magic in order to achieve high-end calculations.

In our final foray today, we'll look at retention-focused interactive content.

We'll also be focusing on other types of content that is interactive for this time, as they are certainly useful in retention but there's the clear winner of interactive content which gives your customers more information and protects you from churn and offers you the content that users create to showcase.

The survey is over.

Make use of surveys and polls in order to keep customers for longer

Did you know it's at least ten times cheaper than you think to keep your current customers than to gain the new one?

It's very difficult to let go of your current customers.

Just one negative experience with your company could lead to the demise of 51% of your current customers .

It's an incredibly tightrope to negotiate, do you think? Fortunately, not all optimism has gone away as one-fifth of customers' loss is easily prevented through reaching out to clients.

The most effective way to earn money is by establishing a dialogue open to all parties and obtaining information directly from your customers.

In other words, you must interact with them. It is, however, necessary been the presence of your as the primary participant in the interaction.

There is only one out of 26 dissatisfied customers will voice their displeasure when they depart.

You can take the Net Promoter Score (NPS) questionnaire.

You're probably not been aware of the NPS survey in person or even taken part in it by email or phone. The majority of the time, it is based on scales that range between zero to 10 as well as the NPS is the measure of how likely an individual consumer would be willing to recommend a product or business to a colleague.

Here's another example that I've recently found in my email inbox by OfficeMax The OfficeMax email inbox-

In addition, another show from our exceptionally skilled leader Spencer:

(Spoilers that the response is an impressive 10.)

By and by its own right, an NPS isn't the most reliable source of details. The benefit from this kind of interactive content is the ability to offer an opportunity to intervene in the negative user encounter.

There's a chance for many companies especially successful ones -- strive to never miss.

In this instance, for instance, by immediately responding to the NPS scores immediately the fitness and health label Genesis is in a position to tackle issues that lead to customers abandoning (loss) actively and keep their members satisfied .

Orangetheory Another fitness company is one with similar results .

You think NPS is best reserved to corporate customers? Don't.

Then, think about the situation this way:

For fitness industry, one of the industries that has the highest amount of churn, regardless of where in the globe  is able to create NPS surveys as a method to retain customers and improve sales. If you want to, then you should also.

It's actually quite simple and also.

Making your own NPS survey, and the survey to your mailing list is as easy as sign-up for a no-cost surveyMonkey account, then login to your account dashboard .

Click on "create survey" in the upper left corner. You will be taken to the next page where you can choose to build an complete survey from scratch or use templates. Choose the top option to the right.

Once you've decided A new screen will open asking you if you wish to make use of the template. Select the option to the right of the window to proceed.

There's only one thing that we'll have modify to work with this template -- the title.

Click on the title using your mouse, and you'll be able to click the "edit" option to alter it to reflect the name of your business. It's not necessarily a bad idea to change certain words to match your branding while doing this but it's not essential.

Once that's done and you're satisfied, hit the "next" button again in the top right corner -- to see a preview of the survey.

If you're pleased with the way it appears, continue clicking"next" to "next" until you land at"collect responses. "collect responses" phase.

Choose "send via email."

(Want to join your database of email addresses with this? Connect to them using this zap .)

The next screen will permit the user to alter the title of your subject, and make sure that you turn on the "embed first question" option is turned on and continue to click through.

Check that everything corresponds to your personal preferences in the following screen. Then, you can get prepared for the final section.

The recipient will be able to set your email up to be delivered later, or immediately forward the email immediately. To illustrate this scenario, let's start sending this message today.

And like that and you're finished. In just a few seconds the customers of your business will be able to access the live, interactive element that they can fill in within their emails and also valuable data about your customers.

Everything that is easily done from my inbox by using a touchscreen? Please sign me up.

Basically:

Similar to forest fires, the process of retaining customers starts at the top of the list. Use interactive content by embedding NPS surveys into your emails to find weaknesses and make sure that your clients are satisfied.

In the event the firm isn't, another firm could.

Interactive content is revolutionizing our business practices

Similar to all transformative processes this one might be a bit daunting initially, but it's eventually beneficial. Interactive content generates more engagement than static media. It also generates higher leads and offers an opportunity to develop and maintainrelationships with your client.

This is the breakdown of interactive content:

Content that is directly dependent on user action to access is considered to be interactive regardless of whether the activity could be as simple as scrolling.

Interactive content can be integrated into each step of the customer's journey.

At the start of your lifecycle, tests are extremely efficient for generating leads and making sure your leads are qualified.

The next step is to make the tests and calculators give you an opportunity to go beyond just make a statement -- they let your clients go on a journey with them and show the worth of your product.

Additionally, adding online tests can be as simple as 3 steps . Try it out if you aren't sure.

The final phase of the customer lifecycle, SurveyMonkey permits you to add interactive surveys directly into emails, and then get the NPS. Once you're able access live data collected from your customers, you'll have the chance to alter customer churn.

With the many options for easy and accessible tools available it's not a reason to ignore interactive content. It's much easier than you think affordable, inexpensive, and will make your company stand out from the other brands.

Get out and start doing the thing you love best: create.

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