Creative tips and tricks

What do you need to sell more than 100 seats in your Online Course to One Corporate Customer

Oct 3, 2024

In the coming year, the money is being used for the purchase of education, coaching and consultation in medium to large-sized companies and non-profits as well as associations.

56 A large portion of this training is offered by facilitators as well as instructors who are not part of the company (experts just like you).

What's more fascinating: over half of this education can be delivered on the web.

What I learned from being the Chief Decision Maker for a the 7-figure training budget

In the past, I served as Chief Learning Officer for a large organisation. My budget of annual expenditure over 7-figures.

I've bought all sorts of classes, from NLP to our sales personnel to diets that are alkaline for our executive retreat to drum circles for our corporate events, and all the standard things like leadership, productivity and sales.

The lesson I have gained was this: If you can link what you do to a result a company wants, companies want to deal with your company.

HTML0Why Selling Your Online Courses to Corporate clients is a great idea

Since starting my own business teaching experts and business on how to design courses, I've attracted millions of online coaching and consulting revenues from entrepreneurs and larger corporate customers. Below are a few ways that can help you achieve the same results:

1. You can offer multiple "seats" in your course to one client. There have been corporate clients who purchase 10, 20, 50 and even 250 seats to my courses, with prices ranging from $179 to $1997.

2. You can combine your online classes with up-sell offers like group coaching online, or an on-site custom or virtual session for implementation.

3. You are able to easily change your existing online classes to accommodate corporate clients. You can add additional access to you with the option of an individual call to implement to all students from the hosting company. It is also possible to create an application project to complement the current initiatives, based on the content you teach in your classes. There are many possibilities.

4. Corporate clients can assist you in getting many more clients. Being clear about the fact the fact that you're working with corporate clients will give you instant credibility when you are marketing your offers to clients on a personal basis.

The method used to sell an online course to an corporate customer prior to you creating It

If you don't have an online training course you could market? Pre-selling a corporate client an online course prior to making it available could help clarify what to include in your course, and to help fund developing time.

It's easier than it sounds. When I meet with clients from corporate I usually walk them through a procedure and ask them to say what they'd love to see on an online course.

After that, you could make it a business proposition and sell this material to corporate clients or launch it to individual clients.

What do you know about HTML0? Corporate Clients Purchase What You Have to Offer

Two important questions to ask in order to find out if corporate clients will buy your products.

HTML0Question 1: Is your topic something corporations may be interested in learning further about?

Here are some examples of the types of training corporate clients put in every year:

  • Accounting and Finance
  • Administration Formation
  • Customer Service
  • Health and Wellness
  • Human Resources
  • Industry-specific training in the field Particular Training
  • Information Technology
  • Management and Leadership
  • Marketing
  • Development and Personal Growth and Development
  • Organization and Productivity
  • Sales Training
  • Software
  • Innovation, Strategies, Creativity and Strategies
  • Team Development
  • Facilitation and Training

Question 2: How does my course topic connect to a result that a firm would want to invest in?

An easy way to persuade your corporate customers to appreciate the worth of your course is by linking the advantages your course provides in profit.

It's not difficult to discern the connection between earning money with courses on topics such as the art of selling, or social media marketing, isn't it?

But what if you are teaching a topic with a less obvious connection such as, say, sleep therapy?

You can ask these 2 questions:

What is the outcome that my proposal will produce?

What's the relation between this outcome and to profit?

Below are some of the topics that I have had clients suggest for the market for corporates:

The Course Topic What's the final result that you're delivering? What does this result have to do with profit?
Sleep Therapy Sleeping-inducing infants
  • Employers with babies and kids are often sleep-deprived
  • Sleep deprivation results in lower productivity
  • Sleep deprivation can result in the new parents having to reconsider their decision to work
Boundaries How to get your team involved with conversations that won't slow your team down
  • The people put off having tough discussion
  • Insufficiently difficult discussions will hinder the team from making deadlines, or even achieving goals.
Writing How do you craft convincing copy?
  • Better marketing copy boosts sales
  • Well-written content available published on blog posts, emails or guides improves the engagement of your customers.
Storytelling What can you do to give others a glimpse into you "Hero's Journey" profile?
  • Storytelling creates emotional connection
  • Customers make their money from brands they're emotionalally attached to
  • An emotional attachment to the brand can boost sale

If you are a professional, coach, consultant or freelancer author of a speaker, or a small-business owner you can find the perfect opportunity to serve smaller companies, large companies nonprofits organizations, and nonprofits.

In the next free webinar for your community I'll walk you through the ways you can gain corporate clients, including:

  • Who's buying, what they are buying, and what they are spending, and what can you tell if they purchase your products or services.
  • The one thing you should not ever say in a meeting with potential corporate customers (this can lead you to the abyss of "We'll return to you later" ..." that is nearly never a sales pitch)
  • Moving away from selling online classes or programs, as well as other offerings by enrolling one student at a time to offering packages that include 50, 100 or greater to a single company
  • What you must to accomplish before picking up the phone or send an email to have clients appreciate what you offer and be willing to purchase the products you provide (most people don't do this, and don't even reach the first pitch)
  • A highly effective four-part conversation Frame to lead a conversation with a customer in order to get them closer to making a purchase

   Are you curious to find out if small, medium or big businesses are willing to pay for your services? Here is the link to download "How to Know the Corporate Clients who are willing to pay for your services 100 Training Topics that Corporate Clients will purchase this Year" Guide.

Jeanine Blackwell is creator of Create 6-Figure Courses(r) and The Launch Lab. She has helped thousands professionals create and launch successful online courses. She has also created world-class online learning classes for companies like Estee Lauder, Aveda, 3M, Disney, Samsung, Princess Cruises, Boeing, Sotheby's, and Smithsonian Institute. Jeanine is a speaker on the strategies of online education and marketing via digital channels. She also has performed in front of a number of people, such as Marianne Williamson, Daniel Pink, Marcus Buckingham, and Deepak Chopra.

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