Creative tips and tricks

What is the best landing Page Conversion Ratio?

Jun 21, 2024

Websites can become powerful sales engines that generate new leads 24/7, even while you're sleeping, on vacation, or handling other non-sales tasks. The key to getting high performance from your website is creating strong landing pages with high conversion rates. What constitutes a high landing page conversion rate? Take a look at this short but thorough explanation of the aspects that affect how potential clients arrive at your website and the best way to get users to take the next action that leads them to be a real customer or lead!

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The conversion rate formula

Before we jump into the details on what makes a good landing page conversion rate, it's important to know this simple formula that calculates this percentage.

  (Number of visits / Number of conversions)*100 = Conversion rate percentage ( percent)  

The number of visitors might be something similar to:

  • What number of views has a certain page was viewed
  • How many impressions a specific element on the web page has was exposed to
  • What percentage of people came across a paid ad

The exact "conversion" may be whatever that you believe is important to your company's expansion, such as:

  • Buys from a new course
  • Template downloads
  • Form fills for more information
  • Personal session with a coach

It is important to keep in mind that conversion rates are always described in terms of percents. The goal is always to increase this number as high as it is possible!

In the coming sections, we'll walk through some ways to boost the conversion rate of landing pages.

Main factors affecting conversion rates

The ability to determine how to monitor and influence conversion rates will help you determine what a good conversion rate is for your website. Try experimenting with these factors in order to get better results.

Traffic and referral sources

Web traffic is the measure of how many people actually came onto your landing page. It's crucial to examine stats about unique users rather than overall traffic since you could have had visitors visit your landing page multiple times during a amount of time. When you focus on the individual users, you'll have more precise calculations of your conversion percentage.

Sources are where websites get traffic. Like:

  • Platforms for social media which direct you to your website's landing page
  • Organic keywords that result from SEO (SEO) efforts
  • Other websites that have your website promoted or hyperlinked to a webpage

Calls-to-action

Having an effective call-to-action (CTA) helps visitors convert through to the desired action once they've hit your page. CTAs are a way to get people to take action. CTA is usually a short message that encourages users to take the next step and it appears as a button or link on your landing page. Some examples of great CTA's are:

  • Book a call
  • Tell your story
  • Tell us more
  • Connect to the Internet
  • Discover what's next
  • Register an account

Follow the link down below for more information about testing which CTA works best for your target audience.

Website design

  • Fonts, colours, and various other decisions regarding style
  • Media like images, audio and video
  • Copywriting that entices the people who read it.
  • Speed at which pages load (make it as speedy as you can! )
  • The security of the website
  • URL size, and credibility (best to avoid using slugs with a shorter length whenever possible)

How do you calculate the conversion rate of your site

If you keep your website builder and marketplace or CRM separate from one another then you'll have to depend on different tools and then calculate the conversion rate manually. Google Analytics is a go-to software for a lot of marketers because it is a simple way to integrate to the majority of websites, and how accurate the data is.

Examples of ideal conversion rates for industry

According to Hubspot is the most popular conversion rate of any landing page is 10 percent. However, most businesses hit on average 5.89% on their landing pages.

Semrush is one such marketing tool that allows you to see the rates of conversions for your rivals. It's good to monitor what your competitors are performing as well as the messaging they're utilizing because it's the most precise depiction of a high-quality website's conversion rates for your niche.

Industry/Niche Average Rate Median Rate
Real Estate 7.8% 2.4%
Software-as-a-Service 9.5% 3.0%
Family Support 9.0% 3.0%
Home Improvement 7.2% 3.8%
Legal 14.5% 5.4%
Fitness & Nutrition 13.2% 5.6%
Finance & Insurance 15.8% 6.2%

6 Ways to boost your conversion rates online

Testing A/B

A/B testing is an important method to continually improve the landing pages you are putting up. The way to do this is choosing a tiny detail like the color of the CTA button, headline or the position of the form fill area and creating variations of the landing page with this element altered. Then, run all of the versions of the landing page over a period of 2-4 weeks to determine which landing page has a better conversion percentage. After the time period of testing, continue using the most efficient option.

If you are conducting A/B tests, it's important to always run just one test at a given time in order to have a permanent web page for control that's not changed, and to keep track of your experiments to ensure that you can continue studying.

Differentializing calls-to-action

Examples of alternatives in place of "creating accounts" include:

  • Sign up here
  • Join today
  • Click to sign up
  • Login
  • Get started

Reducing website load speed

Google offers a tool for free known as PageSpeed Insights that can help you assess the speed at which your pages load and find areas of improvement.

Cart abandonment emails

Many e-commerce tools and platforms allow you to determine when shoppers have added a product into their carts but did not finish the purchase. It's a low-hanging tree to target customers to convince them to follow-through. A few strategies that could assist include:

  • Offering a discount on orders
  • Informing them about the value of your offering
  • The item in their cart is low inventory or the item is limited edition.
  • Adding information to contact them in the event of technical problems

In the event that your prospect did not add their email address into the cart as of yet You can try targeting them through web-based cookies.

Exit intent pop-ups

One of the best ways to increase the conversion rate is to attempt to keep visitors to your website. Exit intent pop-ups can be a form of online advertising that is only visible in the event that users are about leave the page. These ads can contain limited edition offers, discounts, product tours, or free samples of your material to download. Even if the lead doesn't end up converting into a paying customer then you could use their contact information in a future nurture campaign.

Reducing the number of field fields in forms

A webform in your landing pages is essential in order to gather the contact details of your customers. But, asking your customer to provide too much information may discourage them from filling out the questionnaire (and therefore you'll lose any leads). Reducing the number of form fields from 11 to four can boost conversion rates by 120%.

How do you get more traffic onto your site

Like we said earlier, the traffic you receive from your site affects your conversion rate. However, even if you maintain the ratio of conversion constant, boosting your traffic on your website will allow you to get better results on your desired CTAs.

A few ways to increase your website's traffic are:

  • Gaining organic traffic by means of SEO. Whitepapers, blogs, and glossaries can help visitors find your page via search engines such as Google, Bing, and Safari.
  • Run paid advertisements through search engines and social media and point the traffic from paid advertisements towards your website. It is possible to apply conversion rate optimization to paid campaigns too.
  • Post on social media to increase organic traffic. Focus on platforms where your target audience goes for new information.
  • Use QR codes at in-person gatherings to register new sign-ups or create accounts or schedule meetings with potential leads.

Other crucial metrics to consider that you can use to determine the success of your website's landing page

Metric Description Goal
Rate of bounce Determines the percentage of people who are actually staying on your website after clicking into it. If they aren't staying to visit your website then it's likely that your page's content isn't in line with what they were expecting from the site's source of referral or it's a loading problem on your page. As low as is possible.
Time on page Determines the amount of time people spend on your site. If they're not staying for longer, you have content that does not appeal to your audience or slow page load speeds. This should be as high as possible.
Referral source Measures how many people come from different sources like social media or other websites. Use this to determine which channels to invest more in for better web traffic.
Mobile vs. desktop Measures the percentage of people who visit your site through a desktop, mobile or a tablet. It also shows which kind of device or model users are on. Use this to optimize your site's appearance and speed of loading based on popular device types.

Conclusion

Creating landing pages that are optimized for high conversion is important for generating a better return on investment. Being aware of what your competition is achieving for conversion rates as well as experimenting with the content on your site could help you get an effective conversion rate that is useful and relevant to the industry you operate in. If you are growing your business, be sure to regularly review your site's statistics, attract new website traffic, and run A/B tests to determine what performs best for your target audience.