What is the best way to market More than 100 Places on your Online Course one single corporate customer
In the coming year, over $8 billion in funds that have been approved for the purchase of courses, coaching and consulting for small- to medium-sized businesses and non-profits as well as associations.
HTML0 56% of the instruction is provided by facilitators or instructors that aren't from the outside (experts similar to the ones you).
What's more interesting: more than half of this education will be delivered on the internet.
What I've Learned While Being the decision maker of the budget for 7 figures in training
In the past, I served as the Chief Learning Officer of the largest company. The budget I had for annual spending was well over 7-figures.
I bought all kinds of training courses, ranging from NLP to sales team and alkaline diets to our retreat for the executive team to drummer circles for our corporate party and everything else that you would expect to see such as the power of leadership, productivity and sales and so on.
What I have learned was that: If you can tie what you're doing with the outcome a business would like to achieve, they are more likely to work with your company.
HTML0 The Benefits of Selling your online courses to corporate Clients is a Great Idea
Since launching my personal firm instructing experts and business how to create classes and courses, I've racked up millions in online coaching as well as consulting business from individuals and large corporate clients. There are several methods to do the same thing:
1. It is possible to provide several "seats" within your class to one client. Corporate customers have purchased 10, 20, 50, 100, and 250 seats for my classes at prices that range between $179-$1997.
2. You are able to mix the online courses you offer with other offers, such as online group coaching or an on-site customized or online implementation sessions.
3. It's simple to change the existing course online for corporate customers. There is the possibility of adding additional accessibility to your class by scheduling the option of a private invitation to implement the course to all in the company hosting the course. Additionally, you can create an application related to future plans in line with the content you're teaching within your class. There are a myriad of possibilities.
4. Corporate clients can help you to gain more clients. Sharing that you work with corporate customers can give you instant credibility when you are selling your product to a single customers.
The method for selling an online course corporate customers prior the time you create the course
What if you don't have an online course for sale? Selling a client a pre-designed online course before you create the course can be an effective way to identify the type of content you want to incorporate into your class, as well as in order to finance your development time.
It's easier than you believe. If I am meeting with corporate clients, my goal is to guide them through a investigation process. Then, I request that they tell me what they'd like to see in an online training course.
Then you can reverse the process and introduce the material to your other corporate customers or introduce it for individual customers.
What To Look For If corporate clients purchase your Items
Two important questions need to ask the likelihood that corporate clients will buy the deals you offer.
Question 1. Does your subject matter appeal to that corporations might be interested in?
Here's a selection of the categories of training that companies spend their time and money after year:
- Accounting and Finance
- Administration Formation
- Customer Service
- Health and Wellness
- Human Resources
- Industry Specific Instruction
- Information Technology
- Management and Leadership
- Marketing
- Personal Growth and Development
- Productivity and Organization
- Sales Training
- Software
- Strategy, Creativity, and Innovation
- Team Development
- Facilitation and training
Question 2: What is my subject of study? What is it's relationship to the results of an investment made by a company?
One easy way to get corporate customers to appreciate the value of the course is to connect the results that the course generates to profits.
It's simple to recognize how profitable it is to profit from course subjects like selling skills and marketing via social media. Isn't it?
However, what happens if you're presenting a subject that has no apparent connection such as sleeping therapy?
There is a possibility to ask the following 2 questions:
What will the outcomes the proposition I propose will bring?
How does this result connect to profit?
For example, here are a selection of topics that my clients have offered for the corporate market:
Class Topic | What's the end result you are delivering? | What does this outcome connect to profits? |
Sleep Therapy | Helping infants go to sleep |
|
Boundaries | What can you do to avoid having conversations that slow your team down |
|
Writing | How can you write convincing content? |
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Storytelling | What do you think about sharing with other people your "Hero's Journey" story? |
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If you're an expert coach, consultant as a freelancer, public speaker author or business owner, there is an enormous chance to help small organizations, larger companies, organizations, non-profits and associations.
In the next free webinar for the general public, I'll discuss how you can get corporate clients. This includes:
- Who is buying, what they're buying, how much they are spending and how much they pay for on, and how can you determine if they'll make a purchase using what you have to offer
- The one thing you should never say in a meeting with prospective clients from corporate (this may lead to a dark pit "We'll be back in touch in the near future" ..." which almost doesn't result in sales)
- The best way to go to selling online course classes, programs as well as other products one enrollment at a moment to sell packages comprising 50, 100, or more for one company.
- One of the main things you have to accomplish before picking up the phone or send an email to make sure that your customers appreciate the value in what you offer and invest in your programs (most people don't do this, and don't even reach the first level)
- Four-part conversation that is extremely effective. Frame for launching a conversation with a customer to bring them close to a sale
Jeanine Blackwell is creator of Create 6-Figure Courses(r) as well as The Launch Lab. She has helped thousands professionals in the creation and launch of successful online courses, and has designed world-class online course learning models for major brands such as Estee Lauder Aveda, 3M, Disney, Samsung, Princess Cruises, Boeing, Sotheby's as well as the Smithsonian Institute. Jeanine is a speaker on strategies for online learning and digital marketing. She has toured on stages with numerous prominent influencers like Marianne Williamson, Daniel Pink, Marcus Buckingham, and Deepak Chopra.
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