What to do to make connections with Gift-Givers during the season of giving

During the holidays, your audience may not always be the typical year-round shoppers, but rather people that love those shoppers.

As an example, if you sell hiking products Your typical customers could normally be outdoor enthusiasts. However, during the holiday season, it may be your spouse, parent or child of an avid outdoor person that may not like getting outdoors.

How can you assist these gift-givers find the perfect suitable gift for their loved ones particularly if they don't know much about what you sell? Let's glance.

Guides to creating gifts

If your store has a lot of merchandise based on video games such as t-shirts, books on strategy and posters. People who are familiar with your store may know everything about the game, person, or an inside joke. But what about the father seeking to delight his daughter by gifting her something special for the holidays?

Then, they can make gift guides that are based on price (Top Video Game Gifts Under $35) or age (The Most Popular gifts for gamers under 12).

Include items that are in the theme of each guide and include a couple of sentences about why they make an excellent gift. It is best to list the items you own as well as related products from other stores, so that you don't appear to be too opinionated.

Packages and bundles can be sold.

Bundles make things easy! Instead of having to peruse dozens of products looking for the perfect item for anyone who they're shopping for, one can just buy a thoughtful gift package.

There are two ways you can approach bundles:

Sets that are pre-packed. Add a package of items that work together. If you are selling beauty products it could be the spa set. If you are selling snacks, it could be a movie night box.

Suzi Wong Creations, a firm based in the UK, offers an children's luxury boxing set. Gift-givers can choose sizes for the jacket, socks and shorts , and can also include the option of customization across a range of categories. This is an ideal, simple way to find a gift for their beloved one who enjoys boxing.

Answer all their questions

Although you're always trying to make it simple for your customers to get answers to their questions it is possible to be more focused in this area during the Christmas season. Add questions and answers to your FAQ page , and then write blogs that address directly to the newest customers.

Here are just a few examples:

• What is the longest your items will are expected to last?
• What number does my beloved family member require?
• What equipment is required?
• Do you require anything to be custom fitted?
• Is your product compatible with the products that my friend or family member already owns?

Also you'll want to respond to questions about shipping and turnaround times (especially if they're different around the holidays) as well as return policies and anything else that might influence a buyer's choice.

Include gift cards in your shop

What if a new shopper finds it difficult to choose the best present? Perhaps they'd like to offer a relative or friend the freedom to pick out exactly what they want.

Brown Brothers, for example, sells gift cards along with their wines. There are a lot of aspects to take into consideration when buying wine -- whether red or white sweet, dry or sweet sparkling or flat- and it can be a personal decision. Therefore, some shoppers might rather buy the wine lover in their life a gift card instead of guessing what they'll appreciate.

Write detailed product descriptions

Product descriptions are another excellent option to provide new shoppers with all the information they require to make an purchase. Therefore, make sure to include plenty of details. Share how your products are utilized, explain flavor and scents as well as include additional information including size charts and allergens. It helps customers feel more confident about the product they're buying.

Make a change in your marketing terminology

If you are running holiday ads targeted at new customers, think about changing your message. As an example, if you are a paint supplier, you might currently run an ad that says:

"The most excellent single-pigment watercolors, so finely ground, they could be used to create 0.15 mm airbrush work."

That ad could be super effective if you're targeting skilled artists. But, it won't mean much to someone just seeking to buy a fantastic present for their friend who is an artist. So, instead, you could say something like:

"High-quality, long-lasting watercolors that even the pickiest painter will appreciate."

Other items that you would like to recommend

People who are shopping for the holidays may be searching for multiple presents, particularly if they're shopping for the parents of a spouse, parent or a child. In the event that they're less aware of what you have to offer They may look elsewhere for additional products.

Instead, make it easy for your customers to conduct all of their shopping on your site by making suggestions for products. It is possible to add similar items to specific product pages with the help of the default function.

Create a collection of images

• Different angles. Show the product from the side and back, the between the top and bottom, as well as from both sides.
• Case studies. Explain how your product is actually used through your images. Also, if the product has several uses, like a high chair that can be converted into a toddler chair display them all.
• Size. If you are concerned about the size of the item you are selling, display the item in context. For example, being held in someone's hand.
• Color. Check that your photographs are properly lit and accurately convey the hue of your product.
• Your target audience. Incorporate people in your images who represent the people who will use your products. Do you have items that are geared towards parents? College students? Dogs? Show them engaging with those items. This will help potential buyers visualize their beloved ones engaging with them.

Review of the feature

If someone isn't likely to know much about your company or its industry Reviews can be the most important factor. You may not be able to tell if your products are high-quality however, if they can read genuine reviews and testimonials from people who actually use the products, they'll be more likely to believe in you.

Remember your audience

No matter the time of season, you must be mindful of your audience in each decision you decide to make. In the festive time, the focus of your customers could change to those who give gifts. While that doesn't mean you should change absolutely everything about your online store and advertising efforts There are a few items to think about.

Utilize the above tips to ease the burden of the holiday season and increase sales. What are your tips for preparing for the season? Please share your thoughts in the comments.