Why 2023 is the year that entrepreneurs must create an online community
We are convinced of the power of the internet community as we witness the remarkable ways in which it improves Heroes' businesses and lives (watch the video above and see for yourself)!
With 41% of US creators running websites or blogs for their readers in addition to social media, online communities that are private can be the perfect next step to differentiate yourself, make an impact on the market, and boost your earnings.
For creators and coaches for coaches and creators, online communities are essential in diversifying your revenue while giving you greater control over the content you publish and your customer interaction.
Plus, large businesses are increasingly realizing the benefits from an method of community-driven strategy to expansion, which helps them improve customer engagement, become more adaptable, and overcome challenges more easily.
Twenty twenty-three will witness this pattern continue and expand, which will mean tons choices for users to select from. The sooner you get started creating your own community the better!
In this post we'll look at the reasons online communities have become very popular and what you can harness their undeniable positive effects for your business.
The growth of online communities
"To effectively build a brand, you need to have a network. And once you have that community, you have the potential to be a client for life as they are forming relationships and building the support structure." -- Dexx Williams, Author of the Best-Sellers and Sales Funnel Investigator
Organizations and businesses in all sizes and shapes realize the importance of establishing stronger connections with customers and patrons. The best method to do that is through communities on the internet.
As of 2021, the majority of organizations agreed that community is crucial to their purpose, and 69% were contemplating an increase in their budget to maximize their strategies for building community. In 2022, between 79% to 95% of organizations (depending on their growth phase) had the support of a dedicated community team.
In 2022, the market for creators has grown to reach 50 million creators active with the market estimated to be $104.2 billion which is more than twice the value of 2019. The number continues to grow. Following this growth, online communities are poised to keep increasing their popularity by 2023.
Bottom line: Online communities are on the rise. Organizations are including them as part of their strategy for business to establish meaningful connections with customers. Content creators and coaches also make use of them to control the quality of their content and monetize their audiences more efficiently.
How important are online communities?
"Community is the foundation that keeps my company together. and I am a huge fan of Communities as it lets me to control everything on my site without having to use the social networks." -- Chelsie Kenyon Marketing Expert and certified coach
Through committed communities, coaches and artists can reach their audience and monetize their efforts in a sustainable manner while taking full responsibility. It's also an excellent way to build brand awareness, increase customer loyalty, maximize growth opportunities, and even scale customer support.
Private online communities are also an alternative to the social media websites which can be a challenge for creators through continual algorithm updates and complicated uncoherent rules.
A different issue is that social networks can go through major upheaval, we're looking at you Twitter, or worse, they could even collapse and fall apart, such as Vine. Setting up your own community can help you to avoid losing the content and connections you've worked so hard to build.
It also causes distracting factors for users. And users get bored of being bombarded with advertisements. Ultimately, people look for an authentic connection instead of being made to. This is why the online community is thriving. It's the best way to establish trusting, authentic connections between members and creators.
Bottom line: Organizations of all kinds and sizes are aware of the positive impact communities on the internet impact their profits in terms of reputation, impact, and reputation. Online communities can also be a safe option for creators to avoid the ever-changing, complex rules and algorithm-related issues of social media, which can result in losses in revenue.
Six benefits of online communities
The online community can provide a variety of benefits beyond being able to connect and engage with your customers. These are the six greatest benefits.
- Explore more effective methods to connect with your audience. Communities on the web provide you with more insight into your target audience more than any other strategy for marketing and 86 percent of brand executives reporting they have experienced "deeper/richer understanding of customer requirements." A majority of eighty two percent also say they have gained the "ability to hear and uncover concerns," which ultimately helps to increase the effectiveness of your services and improve your overall relationship with your members.
- Stand out from your competitors. It's not common for people to use online community platforms to engage with their followers, and you'll stay ahead of your competitors by establishing the space for your customers to gather, share ideas, and interact with you and each other.
- Get the new member. Communities that thrive have energy and vitality that members are eager to share with other members. If members are experiencing an enjoyable experience, making connections and gaining results, they'll be more likely to recommend your group to other people and aid in the growth of your business.
Summary Achieving an online community can be a fantastic way to serve your audience and increase the size of your company. It allows you to take charge of the content you publish and also the connections you make with your customers, and also engage your audience in a deeper and meaningful manner.
What is the reason? Communities is key to your business
Online community platforms can be a powerful tool to increase the value of your audience while also engaging with your people.
Our community enhancements let you collaborate and connect with your members as never before. You can host and record the live event and coaching calls and networking events, run challenges and give your members a chance to play games, have real-time chat, and many more. How do the updated features function? Check out Tina Tower's explanation of the brand new experience for community members here!
By using this software, you will be able to manage your communities, events, communications, and coaching programsall in one location that you do not have to depend on social media platforms or complex technology stacks.
"The elements that make it easier for people to communicate with one another are built right in. It's quick, easy and engaging and, when you pair those with the many ways that we can work to bring individuals to be together It's just created to make the greatest possible impact on those we help." - David Levin, Author & Founder of Raise Your Inner Game