You can streamline your WordPress analytics with Fathom Analytics -- (r)
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You've struggled with the complexities and complexities of Google Analytics 4 (GA4) and you're not alone. Many users find the interface too overwhelming, especially in the case of trying to gain an accurate image of the performance of your site.
There's a lot of GA4 alternatives to draw your attention, and Fathom Analytics caught our eye. It's an extremely simple and privacy-focused alternative that might just be the answer that you've been searching for.
Fathom is a GDPR compliant solution to track website analytics without having to deal with cookie banners or complex configurations. With its easy integration, it's appealing to WordPress users.
Let us guide you through setting the up Fathom Analytics on your WordPress site, and moving the site to GA4.
What is Fathom Analytics?
A few key features worth paying attention to are:
- Simple design feature: The HTML0 platform comes with a user-friendly dashboard - this is the primary feature this platform offers. The dashboard is packed with all important data without the complexities of GA4. If you're in search of straightforward, simple data that doesn't have all the unnecessary frills, this is an excellent choice.
- Control over all managing information Fathom permits specific event tracking and custom events for newsletter sign-ups, button clicks, and many more. The software provides useful information for optimizing user interactions and marketing campaigns. In addition, it provides data on emails and exporting options for data for sharing and effectively managing data.
- Scalability to the max The architecture of Fathom is designed to handle large volumes of traffic, which makes it ideal for applications and sites with high user.
What are the reasons to switch on to Fathom Analytics from GA4?
The change from GA4 to Fathom Analytics promises to simplify the process of analyzing your website's analytics in addition to improving the security of your website and the experience for users.
The program has been discussed in detail regarding its approach to privacy of its users and their compliance with the law and their user-friendliness. Other reasons are there for you to consider using this program, including:
Improved site performance
No data sampling
Fathom offers direct, undisturbed access to the information you need. The information you view is the real-time view of your site's visitors, with no sampling or data manipulation. Fathom's methodology ensures that all visitors' interactions are accurately documented, which gives a precise image of your site's performance.
Fathom Analytics pricing
Fathom Analytics offers a transparent pricing model that is based on the website's monthly pageviews. It also offers a 30-day trial for free. If you cancel before the trial ends the trial, you are able to transfer the data to another location.
The following is the breakdown of the plans:
- $15/month The plan is designed to cover as much as 100,000 pages each month. It is bundled with the essential attributes of Fathom Analytics, such as unlimitless data retention as well as privacy and security compliance. important integrations.
- 25 dollars per month: Ideal for growing sites, this plan could provide 200,000 pageviews each month. This plan comes with the same options of The $15 price plan.
- $45 per month designed for sites with a high volume of traffic This plan can handle as much as 500,000 pageviews every month.
- 60$/month: This plan covers the maximum number of 1 million monthly pageviews.
- $100 per month: covers 2 million page views per month.
- $140/month At this price, you get up to 5 million page views per month.
- $200/month: The plans are for as much as 10 million pageviews per month.
- $290/month: This will cover up to 15 million views.
- $365/month: A maximum of 20 million pageviews each month are covered by this package.
- $470/monthThis package covers 25 million pageviews per month.
This straightforward pricing model allows you to purchase exactly the coverage that you want. The switch to a monthly payment model could also reduce your costs as well as give the user two months for nothing.
The procedure of making accounts for Fathom Analytics account
The process of setting up an account with Fathom Analytics, the process of establishing a Fathom Analytics account is straightforward and allows you to swiftly start tracking the success of your site.
Follow these steps to create your account. You can then connect Fathom Analytics with your site.
The first step is to visit the Fathom Analytics sign-up page. Once you have signed up, type in your email address, set your password, and then enter the information for your payment. Then click to sign up for the account.
Fathom gives a 30 day free trial to try their products prior to making the monthly payment.
Next, on the screen you'll need to fill in the complete details of the billing. GMBwTYafovcSxdwtIRKI Input your billing details in your sign-up form.
After you've set up an account on your behalf, you'll have to add your website to your profile. In order to do this, you need to go to the sites section on your dashboard after signing up.
Make sure your site has an identifiable name, then hit Create site.
Click on the CMS/Framework dropdown menu, and then select WordPress to go through the complete instructions for installing the plugin and then embed the code to your site.
But we're offering a quick explanation of how to do it, too.
Setting up Fathom to your WordPress site
Installing and activating the Fathom Analytics plugin on your WordPress website is very simple. Following the installation is completed, you can use it to integrate powerful, privacy-focused analytics on your site.
Step 1: Installation
Connect to your WordPress dashboard, then go to the Plugins tab. Then click Create New plugin. Then, on the search page, type in "Fathom Analytics for WordPress" and click Enter.
The plugin will appear in the form of an Fathom Analytics plugin within the results of your searches. Select "Install Now" and then to activate the plugin when it is installed.
2. Configuration
Once activated, you'll need to set up the plugin. Navigate to Settings > Fathom Analytics for access to the entire settings needed in order to get started.
It's a simple configuration. There's only a handful of configurations to play around with and let's look at every option
Site ID
It is necessary to have your Fathom Analytics site ID to connect your site to the Fathom dashboard. Like we said earlier, the dashboard was displayed instantly after the site was added to Fathom.
This ID can be found in the account of your Fathom Analytics account under Sites below the name of your site.
Share Password
If the dashboard you're using is publically accessible, make sure you leave the Fathom Share Password field empty. If the Dashboard is privately accessible, you'll be required to enter the shared password.
Exclude Roles
Once you've chosen your choices Once you've done that you can click Save your changes. The Fathom Analytics account should now be linked to your WordPress site.
3. Make sure you check the installation
For a quick check that everything is working according to plan, go back and check the Fathom dashboard. It could take several minutes for the first data to show up, but it should appear pretty straightforward in the following moments:
Making it work. Analytics into use
Once you've installed Fathom Analytics on your WordPress site, you're able to leverage its features to enhance the knowledge of your website's traffic and user habits without risking your privacy as a user.
If you install the After installing this Fathom Analytics plugin, you will have the ability to view your stats directly in the WordPress administrator area. This integration means you can examine the website's performance without signing up to an additional analytics system.
For more information, go to fathom Analytics. Click on the fathom Analytics menu option on your dashboard. You will be able to view your stats.
Setting up and watching custom events
Utilizing email reports
In order to make updates easy, Fathom offers the option to set up automatic email updates. They can be scheduled for weekly or monthly, providing the user with frequent insights into your site's performance without having to manually check the dashboard.
How can I move to GA4 within Fathom Analytics
Making the switch from GA4 to Fathom Analytics can be a easy process, in particular situations where you just want to transfer your data from a previous.
Here's how:
1. Prepare your Google Analytics data
Before moving, be sure that your GA4 data in the past from GA4 (or Universal Analytics, UA, if you're making use of this) is organized and prepared to be transferred. While Google Analytics doesn't allow the transfer of data directly to other platforms, you are able to export your data as CSV documents, or use Google's Takeout feature to transfer your data.
2. Make use of Fathom's GA importer
Fathom has created a specifically designed importer tool to help you import Google Analytics data. It is compatible with UA and GA4. This tool allows you to map your GA accounts property and views onto a Fathom dashboard.
For this method for this the following items are required:
- Select Imports on the account of your Fathom account. Select to create an import starting from the beginning.
- Sign up to your Google account to access the details of your GA data.
- Map your GA data with Your Fathom Site ID.
- Begin the process of importation to begin the import process which Fathom can handle regardless of the fact that the files are massive.
You'll then see the queued to the left, waiting to go, and complete imports within the Imports section.
3. Make sure that the data is accurate following import.
Once your data is imported check the accuracy and completeness of your data on the Fathom dashboard. Check that your data appears in the correct format, and that your dashboard contains what you require.
Analytics can be simpler with Fathom
Switching between GA 4 to Fathom Analytics could streamline your process of data analysis and make it easier to maintain your website's compliance with the privacy laws. Fathom provides a simple approach to data analysis, with the ease of integration and a no-frills data dashboard being one of the best known options.
Start your journey using Fathom right now and take the first step towards the most secure and comfortable analytics experience.
Jeremy Holcombe
Senior Editor at WordPress Senior Editor at WordPress Developer Director of Editorial at WordPress Web Developer Content writer. Outside of everything related to WordPress I enjoy golf, the beach, as well as watching movies. Also, I have tall-person problems.
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